Senior Product Marketing Engineer

Most companies describe what their product does. Very few can explain why it fundamentally changes how engineering work gets done, and even fewer can build the content engine that makes buyers truly get it. Can you?

WHAT YOU WILL DO

Synera is the AI Agent Platform for Engineering — a platform where digital coworkers execute real engineering work inside CAD, CAE, and PLM costing tools, turning days of complex engineering processes into minutes. Our clients include BMW, Airbus, and NASA, and we're growing fast.

You'll join Kacey and the Marketing team as Synera's first dedicated Product Marketing Engineer. This is both a strategic and hands-on role — you'll shape how Synera is positioned in the market, build the business case for buyers, enable the sales team, and use AI to produce the content and assets that make it all real. Engineering leaders need to understand what Synera does and why now is the moment to act. Engineers need to see use cases that speak to their daily challenges. You'll own both sides of that conversation.

You'll own product positioning and value messaging end-to-end and work closely with the CPO, Product Managers, CEO, Sales, Customer Success, technical SMEs, and channel owners across website, LinkedIn, YouTube, webinars, and events.

👉 What a week at Synera could look like:

• Monday: Join the all-hands, then sync with PM’s and the CPO on the latest competitive updates and operationalize the positioning strategy into what needs to go to market next.

• Tuesday: Interview a technical SME about a new simulation use case, then turn your notes into a messaging doc for marketing assets and a cheat sheet for the sales team — and let the campaign agent you built kick off the workflow.

• Wednesday: Review learnings from customer and buyer calls, work on a battlecard with Sales, and lead a campaign briefing for a customer success story.

• Thursday: Run a planning session with Customer Success on expansion campaign assets, then check demo request numbers and weave any optimizations into your next sprint.

• Friday: Wrap up a demo video script, log into Synera to build the demo, and close out with an async check-in with our Head of North America Sales in San Francisco.

⚡ In 6 months: 

• Positioning and product messaging for key personas is clearly defined

• A content engine is live with reusable assets across video, one-pagers, web pages, slides, and blogs

• Competitive comparisons and business cases are published

• First signals from Sales and CS that materials are moving deals forward

• A steady increase in demo requests is coming in from the first multi-thread campaign that you launched together with SDRs

⚡ In 12 months: 

• Your campaigns are producing predictable pipeline

• Product messaging and differentiated positioning is consistent across all channels and entrenched in customer-facing team members’ minds

• Product marketing runs as a documented, repeatable function with AI-first workflows and clear SOPs

• You are an active participant in strategy positioning, lead product marketing, have established collaborative processes across the organization, and report outcomes to marketing leadership

Here is our team at the summer event - join us at the next one! 👋

🌱 WHAT'S IN IT FOR YOU?

We determine the level we hire you for based on your experience, the scope of responsibilities you'll take on, and the impact you can drive. While we typically hire within these bands, we're open to some flexibility for candidates who bring exceptional value to the role.

Check out this page to learn how we approach salary, career growth, and creating an environment where everyone can shine.

What we offer beyond salary:

• Flexible working: you decide when & where to work (as long as you have a residency in Germany).

• Flexible public holidays: swap days off according to your values and beliefs!

• Home office setup support + access to our office in Bremen.

• Personal development budget of €2,000 to attend conferences and trainings or buy interesting books to improve in an area of your choice.

• We don't count your vacation days, as we trust all our team members to decide what's best for them and the company.

• Prefer two wheels over four? 🚲 We’ve got you covered with JobRad.

• To support your personal and professional well-being, we offer company fitness with Wellpass and mental health platform nilo.

• Regular team events, virtual coffee breaks, and spontaneous afterworks. We also get together as a whole company for 2-3 day off-sites twice a year! 🌈