Associate Marketing Operations Manager

As the Associate Marketing Operations Manager, you will ensure marketing campaigns are executed efficiently, data is accurately tracked, and marketing tools are leveraged effectively. This pivotal role focuses on building operational excellence within the marketing team through technology integration and effective communication.  The ideal candidate will have a strong background in marketing operations, a strategic mindset, and a commitment to continuous improvement. 

What You’ll Do:

• Drive continuous improvement in our Marketo instance, including the development of new programs and templates, management of nurture programs, and optimization of lead scoring methodologies. 
• Conduct A/B testing and optimize email campaigns to improve engagement and deliverability. 
• Track and analyze marketing performance across various channels and present actionable insights. 
• Act as a custodian of Billtrust’s customer experience – ensuring prospects and customers receive the right amount of messaging. Including compliance with data and privacy regulations. 
• Communicate priorities, project statuses, and results clearly to leadership and the broader team. 
• Maintain organized documentation of marketing operations initiatives, processes, and deliverables for transparency and efficiency. 
• Other duties as assigned  

What You’ll Bring:

• Bachelor’s degree in marketing, business, or a related field; equivalent experience will be considered. 
• 1-3 years of experience in marketing operations or a similar role, with a proven track record of success; experience in SaaS marketing is a plus. 
• Proficiency in Marketo or other marketing automation platforms and comprehensive knowledge of Salesforce. Knowledge of Demandbase or other ABM technology is a plus. 
• Strong analytical and problem-solving skills, with a data-driven approach and exceptional attention to detail. 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and convey complex ideas clearly. 
• Understanding of marketing compliance and data privacy regulations. 
• Familiarity with project management tools (e.g., Asana) is preferred. 

The expected base salary range for this position is $65,000-$85,000 annually.
Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.