Full-Time
Confirmed live in the last 24 hours
Data-driven platform for TV advertising optimization
$90k - $150kAnnually
Mid, Senior
Los Angeles, CA, USA
Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION.
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Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari offers a flexible and measurable approach, allowing clients to track the performance of their ads and adjust their campaigns as needed. The company's goal is to transform TV advertising into a more data-driven and manageable experience, ultimately improving clients' advertising performance and return on investment.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2016
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Competitive salary
Stock options
100% health insurance premium coverage
Unlimited PTO & sick days
Snacks, drinks, & catered lunches
Team building events
$1000 annual continued education benefit
$500 WFH reimbursement
$125 pre-tax monthly stipend to spend on whatever you want
Annual mental health awareness app reimbursement
FSA & commuter benefits
Monthly Company Wellness Day Off (During WFH)
SAN FRANCISCO, Nov. 28, 2023 (GLOBE NEWSWIRE) -- TheViewPoint (TVP), a connected television monetization platform, today announced a newly expanded partnership with FreeWheel, a global technology platform for the television advertising industry.The two companies have partnered to introduce a new way for streaming platforms to modernize their ad sales through automation while also building a clearer demand path. Integrating with TVP Direct enables publishers working with FreeWheel to gain greater operational efficiency (which supports automation and scale), robust data security, and real-time reporting for optimization.Another key component: This partnership offers 200+ brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.“CTV publishers need technology so that they can scale, work faster, gain a granular understanding of their demand and eliminate errors,” said Daniel Elad, Chief Strategy Officer, TheViewPoint. “This integration gives sellers using TVP Direct more automation and the most pure form of supply path optimization. At the same time, we’re helping the ecosystem minimize the ad tech tax by building an end-to-end system that directly connects advertisers with premium inventory.”“At FreeWheel, we are committed to finding, creating and innovating new solutions that help buyers and sellers navigate today’s complex and quickly evolving TV ad ecosystem,” said Jon Mansell, VP, U.S. Head of Demand, FreeWheel
Tatari's sister company, TheViewPoint, a Connected TV (CTV) monetization platform, was named an honorable mention in the Best Seller-Focused Technology category.
Based on the report, Tatari has recently been awarded AdExchanger's Most Innovative TV Advertising Technology Award in 2023.
Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising.
TV buying and measurement platform broadens its data and targeting capabilitiesTatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem, which provides a deeper understanding of consumers, Tatari bolsters its data and insights to further modernize TV advertising for brands, agencies, and publishers.More than 200 brands and agencies use the Tatari platform for buying and measuring TV advertising. Now, these ad buyers have easy access to Experian’s Living Unit Identifier (LUID) to better leverage the power of targeted TV advertising and assess performance.Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire“When digitally-native advertisers spend on TV, they bring digital expectations of accurate measurement and optimized buying,” said Andy Schonfeld, Chief Revenue Officer of Tatari. “Experian is one of the most trusted and dependable names in audience data, and working with them ensures that our brand and agency customers have greater access to the insights that prove that TV advertising drives real-world outcomes.”Tatari works directly with the leading data providers, including audience insights and TV viewership providers.“TV advertising is undergoing a massive transformation, as advertisers finally gain the tools needed to prove that their advertising actually works,” said Chris Feo, SVP Sales and Partnerships for Marketing Services at Experian. “Tatari has built the infrastructure to power the future of TV advertising across linear and streaming, and we’re happy to work with them to help advertisers find their audience and measure the impact of their spend.”Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo