Marketing Generalist & Management·Confirmed live in the last 24 hours·
Full-timeTampa, FL, USA
About the Job
Requirements
At least 10 years of marketing experience, including at least 5 years leading a team or function.
Demonstrated that marketing programs moved revenue or pipeline.
Hands-on attribution and lead-scoring experience in a customer relationship management system such as HubSpot.
B2B marketing background.
Experience owning a budget and managing vendors or agencies.
Responsibilities
Set marketing strategy across the transportation and logistics brands and present it to the leadership team.
Build and lead the marketing team, beginning with the social media specialist.
Set up HubSpot attribution so each campaign is tied to pipeline and revenue.
Partner with Sales on lead definitions and deliver qualified shipper and carrier leads.
Own driver recruiting marketing, from first impression through submitted application.
Rebuild the brand, website, LinkedIn, and social presence, and manage the budget and agencies with return on investment tracked for every campaign.
Desired Qualifications
Transportation, logistics, or driver recruiting marketing experience.
Experience building or scaling a marketing function from scratch.
VP of Marketing | Tampa, FL (5 days in office) | $90.8K to $173.3K base + 25% bonus opportunity
About AFC
At AFC, you're a name, not a number. We're a family-owned, women-owned transportation and logistics company headquartered in Tampa, FL, moving freight nationwide through our asset and brokerage operations. We're growing fast and building our own AI-powered operating platform, not just buying tools. We promote from within, and our leadership knows your name. If you want to build something, not just fill a seat, you'll fit in here.
The role
You'll be AFC's first VP of Marketing. You'll report directly to the CEO, sit on the leadership team, and build the function from scratch across AFC Transport and AFC Logistics. Success means pipeline, driver applications, and revenue you can trace back to marketing.
What you'll do
Set marketing strategy across our transportation and logistics brands, and bring it to the leadership table
Build and lead the marketing team, starting with our social media specialist
Set up HubSpot attribution so every campaign ties back to pipeline and revenue
Partner with Sales on lead definitions and deliver qualified shipper and carrier leads
Own driver recruiting marketing, from first impression to submitted application
Rebuild our brand, website, LinkedIn, and social presence, and run the budget and agencies with ROI tracked on every campaign
What you bring
10+ years in marketing, including 5+ leading a team or function
Proof that your programs moved revenue or pipeline
Hands-on attribution and lead scoring experience in a CRM (HubSpot or similar)
B2B marketing background
Experience owning a budget and managing vendors or agencies
Nice to have
Transportation, logistics, or driver recruiting marketing experience
Built or scaled a marketing function from scratch
What you get
Competitive base pay of $90,800 to $173,300, plus a 25% target bonus tied to the department scorecard
Medical, dental, vision, and 401(k), with coverage starting the first of the month after 60 days
80 hours of PTO per year
Weekly pay
A clear path to grow, with leaders who know your name
Where you'll work
Tampa HQ, 1120 E Kennedy Blvd. 5 days in office per week.
Our process
A phone screen with People & Talent, a short Predictive Index assessment, an interview with the hiring manager, and a final conversation with leadership.
AFC Transport is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. Reasonable accommodations are available for qualified individuals with disabilities. This description is not a contract of employment; employment with AFC is at-will. Duties may change based on business needs.