Full-Time

Software Engineer 2

Segment Personalization

Attentive

Attentive

1,001-5,000 employees

Personalized SMS marketing platform for eCommerce

Compensation Overview

$150k - $190k/yr

+ Equity

United States

In Person

Category
Software Engineering
Required Skills
NoSQL
Data Structures & Algorithms
SQL
Requirements
  • 2-4 years experience as a Software Engineer, with a foundation in building backend services and a desire to deepen your skills in distributed systems
  • You understand what clean, correct code looks like and follow established best practices, with a strong understanding of data structures, algorithms, and software design fundamentals
  • You are familiar with relational and non-relational databases and understand how data modeling and access patterns affect system performance and reliability
  • You take ownership beyond the task. You care about the end to end impact of your work, from its operations to its impact on the customer.
Responsibilities
  • Build and improve the systems that power how Attentive personalizes messages for 100M+ customers. Your work directly enables our mission of providing bespoke, 1:1 shopping journeys for every customer
  • Own features end-to-end across our product catalog, customer segmentation, and data ingestion systems, developing a deep understanding of how data flows through our platform and why each piece matters
  • Use AI tools to move fast and focus your energy on the harder problems: understanding system behavior, simplifying architecture, and making good design tradeoffs

Attentive provides a personalized SMS marketing platform for eCommerce and DTC brands, helping businesses engage customers through targeted text messages to drive revenue. The product works by offering a subscription-based platform with APIs and webhooks that enable seamless, automated SMS campaigns; users can create, manage, and distribute customized messages and access analytics to optimize performance. The company differentiates itself through a focus on personalized, scalable SMS communications for online brands, strong API/webhook integrations, and data-driven insights, rather than generic marketing tools. Attentive’s goal is to help businesses grow revenue and strengthen customer relationships by delivering timely, relevant texts that nurture engagement.

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$863M

Headquarters

Hoboken, New Jersey

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Q1 2026 brands drove over $6 billion revenue through Attentive.
  • Visibility AI and Auto-upgrade can improve deliverability and ease RCS adoption.
  • Enterprise integrations and multi-product adoption increase attach rates across existing customers.

What critics are saying

  • Carrier and OS inbox controls can reduce clickthrough and revenue per send.
  • RCS depends on Google and carrier approvals, slowing rollout and monetization.
  • Message fatigue and overuse increase unsubscribes, churn, and customer lifetime value erosion.

What makes Attentive unique

  • SMS-first omnichannel platform with AI-driven personalization and subscriber lifecycle tools.
  • Deep brand data trains AI across 2 trillion data points and 90 billion messages.
  • RCS, Two-Tap, and desktop opt-in expand beyond traditional text marketing.

Help us improve and share your feedback! Did you find this helpful?

Your Connections

People at Attentive who can refer or advise you

Benefits

Generous PTO

Medical, Dental, & Vision Insurance

Daily Lunch Delivery Credit

Equity

Remote Work & Wellness Benefits

Company-Wide Events & Employee-Led Activities

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
voco Hotels by IHG
May 27th, 2026
Attentive AI innovations: Thread 2026 marketing unveiled.

Attentive AI innovations: Thread 2026 marketing unveiled. 4h ago · 0:00 listen · Source: CMSWire Summary. Attentive has unveiled its next generation of agentic AI marketing innovation at Thread 2026, the company's annual customer event. The company is expanding its vision for "Marketing Made Personal" with new AI capabilities. These are designed to improve orchestration, decision-making, and customer engagement. What's interesting is these innovations aim to help marketers deliver more personalized customer experiences and streamline execution ahead of Black Friday Cyber Monday 2026. Attentive's CEO, Amit Jhawar, stated that mobile-first identity and personalization will define the future of marketing. In Q1 2026 alone, brands drove over $6 billion in revenue through Attentive's platform. The new capabilities include Brand Voice 2.0, a Reporting Agent, Predictive Analytics, and AI Campaigns. These features allow AI systems to continuously learn, recommend, optimize, and act for marketers. Leading brands like Lands' End and Crate & Barrel have expanded their relationships with Attentive. More than 50% of customers now use multiple Attentive products. The platform is driving measurable impact, including 37% subscriber growth for brands using its omnichannel features. This matters because it shows how AI is being used to create more relevant and connected customer experiences across various channels. This is an AI-generated audio summary. Always check the original source for complete reporting.

PR Newswire
Mar 10th, 2026
SmarterSends launches 2-way SMS integration with Attentive for distributed marketing teams

SmarterSends has launched an enterprise integration with Attentive that enables distributed marketing teams to operationalise two-way SMS with centralised governance and brand controls. The integration allows organisations to deploy conversational messaging across field, franchise and regional teams whilst maintaining compliance and reporting oversight. The platform enables enterprise-safe two-way SMS conversations with brand guardrails, permissions and approvals, whilst supporting sales and service use cases without compromising marketing governance. It targets organisations including franchise systems, sports venues, retail chains and financial services firms with distributed teams. The integration is available now for enterprise customers requiring governed multi-channel execution across two-way SMS, SMS, email and push notifications. SmarterSends specialises in distributed marketing platforms, whilst Attentive provides omnichannel marketing technology for personalised customer engagement.

MarTech360
Jan 30th, 2026
Attentive Enhances Two-Tap(TM) and Adds New Omnichannel Tools to Boost Subscriber Growth, Visibility and Compliance

Attentive enhances Two-Tap(TM) and adds new omnichannel tools to boost subscriber growth, visibility and compliance. Attentive has expanded its patented Two-Tap(TM) engagement technology - originally focused on mobile - to now include desktop experiences, enabling brands to capture previously missed web traffic and convert it into high-quality mobile subscribers through a simple QR-based opt-in flow, significantly increasing owned audience growth potential. Alongside this extension, Attentive unveiled a suite of new capabilities designed to help marketers navigate evolving inbox behaviours and compliance challenges driven by changes such as iOS 26 inbox filtering, where filtered messages can see substantially lower engagement, and tightening SMS regulations. These enhancements allow brands to unlock several tools for reach protection and expansion across channels. They include inbox visibility tools that identify potential messages and apply fixes for improved delivery, barcode tools that connect email engagement with in-store shopping, and audience sizing tools that allow for enhanced targeting. Automated quiet hours based on location simplify compliance, while AI-powered campaign optimization and template tools reduce effort and improve performance. Additionally, the company's expansion into first-party data within SMS, email, push, ads, and loyalty continues to emphasize the importance of mobile identity-based engagement. Altogether, these innovations are designed to allow brands to protect reach, expand their subscriber base, and comply in an evolving marketing landscape. MarTech360 Bureau 1172 posts 0 comments

Business Wire
Jan 29th, 2026
Attentive expands patented two-tap technology to desktop and adds iOS 26 inbox visibility tools

Attentive, the omnichannel marketing platform, is expanding its patented two-tap mobile technology to desktop shopping experiences, allowing brands to convert web traffic into mobile subscribers through a QR-based flow. The company also introduced new solutions for iOS inbox visibility, SMS compliance and AI-driven workflows. The updates address growing challenges as Attentive data shows messages routed to filtered inboxes can see 30–40% lower clickthrough and conversion rates. New capabilities include barcode generation for email, automated state quiet hours, improved location detection and AI-powered campaign enhancements. The platform integrates first-party data across SMS, email, push notifications, advertisements and loyalty channels. Attentive serves leading brands including Crate and Barrel, Urban Outfitters and Steve Madden across more than 70 industries.

TxtCart
Aug 5th, 2025
Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive

Yotpo has teamed up with Attentive and Omnisend to ease the migration.