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Celigo

SaaS iPaaS platform for app integration

Senior Partner Marketing Manager

Growth & MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$100k - $140k /yr

About the Job

Requirements

  • At least 7 years of B2B marketing experience, including at least 2 years focused on partner, alliance, or channel marketing in a SaaS environment.
  • Hands-on experience with one or more major platform ecosystems, such as AWS Marketplace, Co-Sell, or ISV Accelerate; Microsoft AppSource, IP Co-Sell, or Partner Center; SAP PartnerEdge; Shopify Partner Program; or a comparable enterprise platform.
  • A proven track record of co-marketing programs that produced measurable pipeline.
  • Ability to find mutually beneficial paths between two large organizations with different goals.
  • Ability to navigate large partner organizations, identify the right counterparts, build relationships across teams, and bring programs to completion.
  • Fluency in demand generation tactics, including digital campaigns, webinars, content syndication, marketplace optimization, and field events.
  • Strong written communication, including the ability to write clear joint value propositions.
  • Comfort using CRM or marketing automation to track programs, understand pipeline influence, and build reports independently.
  • Strong organization and self-direction while managing multiple partner relationships simultaneously.

Responsibilities

  • Lead co-marketing for strategic alliance partners, aligning Celigo's demand generation, content, product marketing, and field teams around shared alliance agendas and translating partner go-to-market priorities into co-marketing programs that generate pipeline.
  • Develop partner-specific joint value propositions and messaging with the product marketing team, and ensure consistency across landing pages, one-pagers, event assets, and sales materials.
  • Plan, execute, and reconcile co-marketing funds and budgets; track spend, ensure compliance with partner program requirements, and maximize return on investment.
  • Design and run partner-channel demand generation programs, including marketplace listings, campaigns, co-hosted webinars, partner newsletters, and joint paid media, to generate new pipeline.
  • Coordinate with product marketing and content teams to develop partner sales and solutions materials, including solution briefs, battle cards, and joint pitch materials tailored to each alliance's audience.
  • Coordinate Celigo's participation in partner-hosted events and alliance-driven marketplace activity, including content submissions, event presence, and marketplace listing optimization.
  • Track and report alliance marketing performance, including influenced pipeline, leads sourced through partner channels, market development funds utilization, and co-sell activity; share insights regularly with alliance and marketing leadership.
  • Serve as the marketing point of contact for alliance partner teams, build relationships with partner marketing counterparts, coordinate joint planning cycles, respond to partner requests, and keep programs moving.

Desired Qualifications

  • Familiarity with iPaaS, integration, or ERP ecosystems such as NetSuite, Salesforce, or SAP.

About the Company

Celigo

SaaS iPaaS platform for app integration

What Celigo does: Celigo provides an iPaaS platform in the SaaS market that unifies multiple software applications and automates critical business processes, ensuring data lands in the right place at the right time. How its product works: The platform connects various apps, automates workflows, and data flows through a subscription-based service that includes features for integration and automation, plus professional services and support. How Celigo differs from competitors: It emphasizes an easy-to-use interface combined with strong integration and automation capabilities, targeting a wide range of customers from SMEs to large enterprises, and offers a mix of self-serve features with professional services. What Celigo’s goal is: To help businesses improve data accuracy, streamline workflows, and boost operational efficiency by keeping software systems synchronized through automated integrations.

Company size
501-1,000
Company stage
Series C
Total funding
$76M
Headquarters
Redwood City, CA
Founded
2011

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