Planning Director

Company Description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

We are looking for a APAC Planning Director, focusing on the Indian market.

This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

Responsibilities

· Lead, define and deliver the regional strategic and tactical planning process across Adobe APAC markets.

· Develop effective and efficient planning strategies across each in-scope digital channels and campaigns to drive brand, digital and business results for Adobe.

· Help manage and actively drive the end-to-end strategy, planning and buying process across each campaign.

· Take responsibility for the end-to-end delivery of campaign plans, working closely with Digital Activation Team.

· Develop best-in-class digital campaigns and innovation

· Develop relationships with key media vendors.

· Help to develop test & learn programmes to improve media effectiveness in partnership with Digital Activation teams.

· Ensure best-in-class audience targeting and data relevance, ensuring this is actionable at a campaign activation level.

· Effectively analyse historical campaigns to integrate insights into future campaigns.

· Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team.

· Manage, coach and mentor one direct report.

Qualifications

· Experience of delivering strategies and plans to meet Adobe needs, ideally in a multi-market setting.

· Experience briefing a team of specialists and the ability to bridge planning & specialist execution.

· Knowledgeable in all media channels, particularly digital channels.

· Ability to tell compelling stories through data and gain buy-in across a wide variety of stakeholders.

· A strategic and big-picture thinker, grounded in digital, analytics and optimisation, able to uncover strategic insights that can help create, shape, and transform overall client strategic direction through a media strategy and communications plan.

· Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Adobe and internal stakeholders.

· Ability to convincingly present the agency’s ideas and plans to senior Adobe stakeholders.

· Possess a natural curiosity and desire to help clients achieve goals.

· Clear grasp of technical digital concepts, with a reasonably practical technical knowledge.

· Able to multi-task and prioritise, with exceptional organisational skills, even when under pressure.

· Able to identify when to escalate potential issues before they become a problem.

· A team player, committed to the collective success of the entire Adobe.Pub and Adobe.

#LI-JH1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.