Brand Marketing Manager

About this Role

At Fam, we believe great marketing sits at the intersection of culture, creativity, and execution. Building for Gen-Z means staying deeply connected to how young people think, communicate, consume content, and engage with brands.

We're looking for a Marketing Manager who can turn ideas into high-impact campaigns across digital, social, influencer, and on-ground channels. You'll own execution end-to-end—bringing together cross-functional teams, creators, partners, and internal stakeholders to deliver campaigns that are timely, relevant, and memorable. We're also looking for someone who is AI-native - comfortable using AI tools to accelerate research, campaign planning, content ideation, workflows, and execution.

This role is for someone who has a strong pulse on internet culture, loves bringing order to ambitious ideas, and can balance creative thinking with operational excellence. If you enjoy building campaigns that people don't just see, but genuinely engage with, you'll fit right in.

Must Haves

Under-graduate degree in marketing, business, communication, or related field
3-5 years of experience in campaign management, brand marketing, growth marketing, or integrated marketing
Strong execution capabilities across digital, on-ground, and influencer-led campaigns
Experience managing end-to-end campaign timelines and cross-functional coordination
Deep understanding of internet culture, social media trends, and Gen-Z consumer behaviour
Ability to think creatively while maintaining strong operational rigor
Experience working closely with creative, product, influencer, and partnerships teams
Strong stakeholder management and communication skills

Good To Haves

Experience in fintech, consumer internet, D2C, or fast-paced startup environments
Existing awareness of influencer ecosystem and creator partnerships
Experience launching product GTM campaigns
Familiarity with meme culture, creator economy, and pop-culture trends
Ability to identify and capitalize on cultural moments quickly
Understanding of campaign performance metrics and reporting

Roles and Responsibilities

Lead end-to-end execution of integrated marketing campaigns across digital, influencer, social, and on-ground channels
Own campaign project management - timelines, coordination, execution tracking, stakeholder alignment, and delivery
Work closely with brand, product, design, growth, and partnerships teams to bring campaigns to life
Drive product GTM campaigns with strong creative and cultural relevance
Identify trending internet moments, social conversations, and creator opportunities relevant to Fam’s audience
Coordinate influencer collaborations and external partnerships for campaigns and launches
Ensure campaigns maintain consistency with Fam’s brand voice and resonate with Gen-Z audiences
Balance creative thinking with operational excellence and execution speed
Contribute campaign ideas rooted in social behaviour, youth culture, and internet-first storytelling
Monitor campaign performance and optimize execution based on insights and learnings