Full-Time

Sr. Performance Marketing Manager

Programmatic

Confirmed live in the last 24 hours

LegalZoom

LegalZoom

1,001-5,000 employees

Online platform for legal services and documents

Legal

Compensation Overview

$104.6k - $135.7kAnnually

+ Annual Bonus + Incentive Bonus + Restricted Stock Units

Senior, Expert

Remote in USA

Position is 100% remote and does not require in-office presence.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Excel/Numbers/Sheets
Google Analytics

You match the following LegalZoom's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 7+ years of experience in Programmatic Performance Marketing
  • Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required
  • Hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn)
  • Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape
  • Experience driving the technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required
  • Understanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions preferred
  • Excellent analytical and problem-solving skills (advanced Excel capabilities required)
  • Ability to work independently and manage priorities to deliver quality work and meet deadlines
  • Strong communication and collaboration skills
  • Strong QA skills
Responsibilities
  • Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals
  • Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations
  • Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results
  • Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams)
  • Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights
  • Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc)
  • Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth
  • Work on cross-functional priorities, proactively leveraging peers and partners to help solve complex problems
  • Proactively and independently drive both day-to-day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines
  • Stay up to date with industry trends and best practices across all marketing channels
Desired Qualifications
  • Hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn)
  • Google Analytics experience preferred
  • Experience partnering with analytics teams to unlock MTA and MMM solutions preferred

LegalZoom provides online legal services to individuals, families, and small businesses across the United States. Its platform allows users to create legal documents, form businesses, and receive legal advice without needing to visit a lawyer's office. Services include business formation, estate planning, and intellectual property protection. LegalZoom operates on a flat-rate fee model, offering predictable pricing for its services, which is appealing to clients seeking affordable legal help. The company also partners with independent attorneys for consultations, enhancing its service offerings. LegalZoom's goal is to make legal processes more accessible and affordable, having already assisted over 2 million businesses and created 3.5 million estate planning documents.

Company Stage

IPO

Total Funding

$108M

Headquarters

Glendale, California

Founded

2001

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for online legal services boosts LegalZoom's market potential.
  • Shift towards subscription revenue provides LegalZoom with a predictable income stream.
  • Increased need for IP protection drives demand for LegalZoom's services.

What critics are saying

  • CEO departure and stock price drop indicate potential leadership instability.
  • Lowered revenue expectations suggest financial challenges for LegalZoom.
  • Ongoing shareholder investigations could lead to costly legal battles.

What makes LegalZoom unique

  • LegalZoom offers flat-rate fees, eliminating uncertainty in legal costs.
  • The company provides online legal services accessible across all 50 states.
  • LegalZoom partners with independent attorneys for consultations, enhancing service value.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Time Off

Health Savings Account/Flexible Spending Account

Short-Term/Long-Term Disability Insurance

Fertility Treatment Support

Mental Health Support

Wellness Program