CRM Support Specialist - Temporary Position

Position Summary

As a CRM Support Specialist you will be responsible for providing strategy development consultancy to markets willing to develop and implement new CRM programs and campaigns targeted towards patients, caregivers, and consumers for local brands.

A day in the life of...

• Support markets in the development of their CRM strategies by informing on the strategy development process, planning the necessary strategy workshops together with the markets and consolidating the outcomes of these workshops into agreed local market strategy documents.
• Leveraging existing data capture capabilities, identify segments to create and use in the local CRM programs, make recommendations of CRM journeys for markets to implement per segment.
• In partnership with the local brand and digital team members, source content (e.g., articles, recipes, videos etc.) to power the creation of assets for the agreed CRM strategies, either by repurposing existing content or develop new content.
• Drive the development of CRM campaign templates that markets can leverage for running ongoing one-shot campaigns for their local brands.
• Coordinate with the Nestlé IMS CRM Services team the set up and execution, on behalf of the markets, of the agreed journeys and campaigns in either SFMC or Klaviyo.
• Leveraging existing tools and dashboards, monitor and evaluate the performance of the local CRM programs using pre-defined key performance indicators (KPIs) and reporting back to the respective markets, highlighting improvement opportunities.
• Help the Global B2C CRM team to evangelize the eCRM Campaign Factory set-up towards markets.

What will make you successful

• More than 5 years in digital marketing / eBusiness, preferably with experience working on marketing communications for Consumer brands, and over this period has successfully delivered on KPIs, especially top and bottom-line business results.
• Solid experience in project management and stakeholder management, in a multinational environment.
• End-to-end experience in developing and implementing CRM programs, defining content, segmentation and orchestration strategies and building and setting up campaigns with external partners (e.g., creative agencies).
• Used to work independently and manage multiple projects simultaneously.
• Proven change management experience.
• Excellent communication, coordination, and problem-solving skills.
• Ability to analyze campaign performance data and provide recommendations based on insights.