Senior Manager - Marketing Automation
About the job
- At least 7 years of progressive experience in marketing automation and email marketing, including at least 3 years of hands-on Pardot administration.
- Direct experience owning or heavily using Cvent for event and webinar management, including integration with a marketing automation platform.
- Experience in financial services, exchanges, fintech, or another regulated industry with complex, multi-audience marketing requirements.
- Ability to partner cross-functionally with sales, CRM administrators, content strategy, web and analytics, compliance, and legal teams.
- Comfort presenting program performance and strategic recommendations to senior leadership, including EVP and C-suite audiences.
- Strong expertise in audience segmentation, lead scoring and grading, persona alignment, lifecycle automation, and campaign optimization.
- Proficiency in HTML/CSS, email deliverability, and A/B testing.
- Experience leveraging AI and integrated marketing technologies to enhance personalization, efficiency, and scalability.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- Must be legally authorized to work in the United States without employer sponsorship now or in the future.
- Own the strategy, roadmap, and governance for the marketing automation ecosystem, with Pardot as the primary platform of record for lead lifecycle, nurture, and email execution.
- Plan, build, and optimize newsletters, product announcements, nurture tracks, transactional emails, and triggered sends, ensuring deliverability, segmentation rigor, and brand and voice consistency across business lines.
- Serve as platform owner for Cvent, overseeing event registration workflows, applicable platform integrations, and connections between event data and marketing automation nurture streams.
- Ensure clean handoffs and bidirectional data integrity between Pardot, Cvent, Salesforce CRM, and the company's CDP and analytics stack; partner with marketing and web analytics and IT on integration architecture.
- Build and enforce segmentation strategies, audience suppression logic, and personalization rules for individual investors, institutional clients, media, and partners in a regulated environment.
- Ensure automation and email practices meet CAN-SPAM, CASL, GDPR, and relevant financial services compliance requirements; maintain audit-ready documentation and preference center governance.
- Define and report funnel, engagement, and revenue-influence metrics, including open, click, and conversion rates, MQL-to-SQL conversion, and program ROI; translate performance into executive-ready narratives for EVP and C-suite stakeholders.
- Manage relationships with automation and platform vendors, including Salesforce/Pardot and Cvent; evaluate new capabilities, plug-ins, and platform upgrades.
- Build scalable templates, playbooks, and governance models that marketing team members and business-line stakeholders can use independently; mentor team members and, as the team grows, manage marketing automation coordinators or specialists.
- Pardot/Salesforce certification, such as Pardot Specialist or Consultant.
- Cvent certification.
About the company
Cboe Global Markets operates an exchange network that lists and trades a wide range of financial instruments, including global derivatives, foreign exchange, digital assets, and securities. Its platform matches buy and sell orders, clears and settles trades, and earns revenue from transaction fees and market data. The company serves institutional investors, retail investors, and financial intermediaries through a global infrastructure that facilitates trading and data services. Unlike firms that focus on a single asset class, Cboe offers multiple asset classes and a long history (over 50 years) to provide broad market access and reliable infrastructure. The goal is to power the global economy by creating inclusive markets and helping investors build sustainable financial futures, while also supporting community growth and employee development.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Chicago, Illinois
Founded
1973
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Simplify's Take
What believers are saying
- Q2 2026 net revenue hit $731.6 million, up 25%, led by options.
- June 2026 options volume set records; daily multi-listed options reached 16.6 million.
- Cboe launched Mini-SPX binary contracts and targets September 2026 KPI contracts.
What critics are saying
- Kalshi challenged Cboe's corporate KPI contracts in August 2026, delaying launch.
- SEC proceedings still cloud VIX future-option orders and Cboe's new product approvals.
- Cboe depends heavily on S&P index options; a licensing dispute would cripple revenue.
What makes Cboe unique
- Cboe owns VIX and S&P options franchises, anchoring unique volatility liquidity.
- Its multi-asset network spans options, equities, futures, FX, and digital assets.
- Cboe's exchange and clearing stack supports new event contracts faster than peers.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
Flexible Work Hours
Hybrid Work Options
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Fertility Treatment Support
Professional Development Budget
Conference Attendance Budget
Growth & Insights and Company News
6 month growth
13%1 year growth
13%2 year growth
13%Cboe Global Markets extended its exclusive licence for S&P 500 Index options with S&P Dow Jones Indices through 2051. The 25-year renewal reduces the risk of losing its flagship index options business. Cboe also plans to launch binary contracts tied to company-specific key performance indicators. They would initially cover 23 major US-listed stocks and be cleared through Cboe Clear U.S., subject to regulatory approval by the Securities and Exchange Commission. Cboe shares are up 12.1% after the announcements. The KPI contracts look incremental rather than a near-term earnings driver. Competition and fee pressure remain risks to Cboe's core economics.
The US options market is set for a seventh consecutive record year, with leading exchange operators Cboe Global Markets and Nasdaq reporting strong growth. Cboe posted record second-quarter 2026 results, with net revenue rising 25% year-over-year to $732 million. Its derivatives business drove growth, with index options average daily volume up 32% to 6.2 million contracts. Nasdaq reported $1.5 billion in net revenue for the same period, up 15%. Its index options revenue more than doubled for the fourth straight quarter, whilst index exchange-traded product assets under management crossed $1 trillion. Both exchanges are expanding beyond core offerings. Cboe recently launched Cboe Predicts, featuring binary options on the Mini-S&P 500 Index. It's also developing company-specific key performance indicator contracts, pending regulatory approval.
Cboe Global Markets reported strong Q2 fiscal 2026 results on 31 July, with net revenue rising 24.6% to a record $731.6 million. The Chicago-based exchange operator's adjusted diluted earnings per share increased 44.7% to $3.56, driven by a 30% surge in Options segment revenue. The company raised its 2026 organic total net revenue growth guidance to "mid to high teens" from "low double-digit to mid-teens". Analysts expect diluted EPS to grow 29.2% year-over-year to $13.78 for fiscal 2026. Cboe shares have gained 16.7% over the past year and are up 17.12% year-to-date in 2026, outperforming the S&P 500's 11.6% gain this year. Of 18 analysts covering the stock, the consensus rating is "Hold", based on three "Strong Buys", 12 "Holds", and three "Strong Sells".
Cboe Global Markets has raised its quarterly dividend to $0.86 per share for the third quarter of 2026, up from $0.72. The payment will be made on 15 September 2026 to shareholders of record on 31 August 2026. This marks the 16th consecutive year of dividend increases. The 19% rise reinforces the company's commitment to returning cash to shareholders whilst it expands its clearing and trading services. The dividend growth accompanies Cboe Clear Europe's planned expansion into fixed-income lending through its Securities Financing Transactions service. However, analysts note the company remains heavily reliant on its S&P index options partnership, which presents a concentration risk. Community fair value estimates for the stock range from $143.58 to $317.71 per share, reflecting divergent views on the company's prospects.
Cboe Global Markets reported record second-quarter results for 2026, with diluted earnings per share rising 50% to $3.35 and adjusted diluted EPS increasing 45% to $3.56. Net revenue reached a record $731.6 million, up 25% year-over-year. The company raised its full-year organic total net revenue growth target to "mid to high teens" from "low double-digit to mid teens". Data Vantage organic net revenue growth guidance was increased to "low teens" from "low double-digit". Cboe reaffirmed adjusted operating expense guidance of $838 million to $853 million. The Options segment posted record net revenue of $473.9 million, up 30%, driven by a 26% increase in average daily volume. North American Equities net revenue rose 17% to $114.7 million. Chief executive Craig Donohue cited progress in executing the company's growth strategy across event contracts, Cboe Clear US, and around-the-clock market access.