Strong understanding of marketing attribution, return on ad spend, customer acquisition, customer retention, funnel analysis, and customer lifetime value.
Experience and working knowledge with web tools and platforms such as Google Analytics, Adobe Analytics, Google Ads, Meta Ads, LinkedIn Ads, Marketing Cloud, or similar platforms.
Experience and working knowledge with data visualization and business intelligence tools such as Power BI, Tableau, CRM Analytics, Marketing Cloud Intelligence, or similar tools.
Strong analytical skills to interpret complex data and translate it into business recommendations.
Ability to explain data, attribution, and performance insights to non-technical stakeholders.
Ability to collaborate across Marketing, Sales, IT, Data/Analytics, vendors, and business teams.
Responsibilities
Lead measurement, analysis, attribution, and optimization of marketing and digital growth initiatives across the organization.
Connect marketing platforms, CRM, ERP, website, advertising, and customer data sources to create a comprehensive view of campaign performance, customer behavior, revenue impact, return on ad spend, and customer lifetime value.
Serve as a strategic bridge between Marketing, Sales, IT, Data/Analytics, and business stakeholders to ensure marketing performance is accurately measured, business outcomes are clearly attributed, and insights are translated into actionable growth strategies.
Identify opportunities to improve digital engagement, lead quality, conversion, customer retention, and revenue contribution.
Hire, develop, evaluate, and influence productivity and teamwork to ensure the delivery of Legendary Customer Service.
Model, promote, reinforce, and reward the use of Values Based Leadership tools, models, and processes to align with the company's vision, values, and mission.
Develop and maintain a framework for measuring and reporting marketing and digital performance across websites, email, paid advertising, social media, CRM, customer portals, and other digital channels.
Create and present regular performance reports for Marketing leadership covering KPIs, campaign performance, return on ad spend, customer acquisition, customer retention, lead quality, conversion, and revenue influence.
Analyze marketing and customer data to identify trends, performance gaps, customer behavior patterns, and opportunities to improve marketing effectiveness and business outcomes.
Conduct ad hoc analysis to support strategic decision-making, campaign planning, audience development, customer growth initiatives, and executive reporting needs.
Translate complex data into actionable insights for marketing, sales, operations, and executive stakeholders.
Establish methodologies for tracking return on ad spend, marketing-influenced revenue, cost per lead, cost per acquisition, customer lifetime value, and other business-impact metrics.
Partner with internal teams to connect CRM, ERP, website analytics, advertising platforms, Marketing Cloud, and other data sources to improve customer-journey visibility.
Analyze how marketing channels influence customer acquisition, engagement, retention, and revenue growth.
Recommend improvements to attribution tracking, campaign tagging, source tracking, customer identifiers, and data collection processes.
Partner with marketing team members to improve digital campaign performance across paid search, display, social, email, websites, landing pages, customer portals, and other digital channels.
Use data to identify opportunities to improve traffic quality, lead quality, conversion rates, customer engagement, and customer retention.
Support digital testing and optimization, including A/B testing, landing page analysis, audience segmentation, campaign performance reviews, and funnel analysis.
Monitor digital marketing trends, tools, and best practices and recommend practical ways to improve marketing performance and digital customer experience.
Help define digital growth priorities based on measurable business impact, customer behavior, and channel performance.
Work cross-functionally with IT, Data/Analytics, Sales, Operations, and vendor partners to connect and validate data across CRM, ERP, marketing automation, web analytics, advertising platforms, and reporting environments.
Ensure marketing data is accurate, consistent, reliable, and usable for reporting, attribution, segmentation, and business decision-making.
Identify gaps in data capture, tracking, tagging, source attribution, and reporting processes and recommend improvements.
Support development of dashboards and reporting tools that provide visibility into marketing performance and customer growth.
Help establish standards for campaign tracking, UTM governance, source attribution, audience segmentation, and marketing performance measurement.
Work safely and adhere to applicable safety policies, company policies, procedures, and standards.
Perform other duties as assigned.
The Marketing Analytics & Digital Growth Manager is responsible for leading the measurement, analysis, attribution, and optimization of marketing and digital growth initiatives across the organization. This role connects marketing platforms, CRM, ERP, website, advertising, and customer data sources to create a comprehensive view of campaign performance, customer behavior, revenue impact, return on ad spend, and customer lifetime value.
This position serves as a strategic bridge between Marketing, Sales, IT, Data/Analytics, and business stakeholders to ensure marketing performance is accurately measured, business outcomes are clearly attributed, and insights are translated into actionable growth strategies. This role is responsible not only for reporting on marketing results, but also takes a consultative role for identifying opportunities to improve digital engagement, lead quality, conversion, customer retention, and revenue contribution.
The incumbent in this position is expected to model the following practices daily: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.
Hires, develops, evaluates, and influences effective and consistent productivity and teamwork to ensure the delivery of Legendary Customer Service (LCS)
Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission
Marketing Analytics, Reporting & Insights
Further develops and maintains a comprehensive framework for measuring and reporting on marketing and digital performance across websites, email, paid advertising, social media, CRM, customer portals, and other digital channels
Creates and presents regular performance reports for Marketing leadership, including KPIs, campaign performance, return on ad spend, customer acquisition, customer retention, lead quality, conversion, and revenue influence
Analyzes marketing and customer data to identify trends, performance gaps, customer behavior patterns, and opportunities to improve marketing effectiveness and business outcomes
Conducts ad hoc analysis to support strategic decision-making, campaign planning, audience development, customer growth initiatives, and executive reporting needs
Translates complex data into clear, actionable insights that can be understood and used by marketing, sales, operations, and executive stakeholders
Attribution, ROAS & Customer Lifetime Value
Establishes methodologies for tracking return on ad spend, marketing-influenced revenue, cost per lead, cost per acquisition, customer lifetime value, and other business-impact metrics
Partners with internal teams to connect CRM, ERP, website analytics, advertising platforms, Marketing Cloud, and other data sources to improve visibility into the customer journey
Analyzes the influence of marketing channels on customer acquisition, engagement, retention, and revenue growth
Recommends improvements to attribution tracking, campaign tagging, source tracking, customer identifiers, and data collection processes
Digital Growth & Optimization
Partners with marketing team members to improve digital campaign performance across paid search, display, social, email, website, landing pages, customer portals, and other digital channels
Uses data to identify opportunities to improve traffic quality, lead quality, conversion rates, customer engagement, and customer retention
Supports digital testing and optimization efforts, including A/B testing, landing page analysis, audience segmentation, campaign performance reviews, and funnel analysis
Monitors digital marketing trends, tools, and best practices and recommend practical ways to improve marketing performance and digital customer experience
Helps define digital growth priorities based on measurable business impact, customer behavior, and channel performance
Data Integration, Governance & Platform Connectivity
Works cross-functionally with IT, Data/Analytics, Sales, Operations, and vendor partners to connect and validate data across CRM, ERP, marketing automation, web analytics, advertising platforms, and reporting environments
Ensures marketing data is accurate, consistent, reliable, and usable for reporting, attribution, segmentation, and business decision-making
Identifies gaps in data capture, tracking, tagging, source attribution, and reporting processes, and recommend improvements
Supports the development of dashboards and reporting tools that provide visibility into marketing performance and customer growth
Helps establish standards for campaign tracking, UTM governance, source attribution, audience segmentation, and marketing performance measurement
Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
Performs other duties as assigned
Strong understanding of marketing attribution, return on ad spend, customer acquisition, customer retention, funnel analysis, and customer lifetime value
Experience and working knowledge with web tools and platforms such as Google Analytics, Adobe Analytics, Google Ads, Meta Ads, LinkedIn Ads, Marketing Cloud or similar platforms
Experience and working knowledge with data visualization and business intelligence tools such as Power BI, Tableau, CRM Analytics, Marketing Cloud Intelligence or similar tools
Strong analytical skills with the ability to interpret complex data and translate it into business recommendations
Excellent communication skills, including the ability to explain data, attribution, and performance insights to non-technical stakeholders
Ability to work collaboratively across Marketing, Sales, IT, Data/Analytics, vendors, and business teams