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What dealers are prioritizing now: key takeaways from NADA Show 2026. March 17, 2026. Reflecting on NADA Show 2026: what dealers are prioritizing now. Inmar came to NADA Show 2026 to listen as much as Inmar presented. Over three days, Inmar hosted a series of live platform demonstrations and spent time digging into how Fixed Ops teams are actually operating today. Those conversations gave Inmar direct voice-of-customer insight - what's working, where friction exists, and where dealers want to go next. A few themes kept surfacing: Clean data is the starting point. Dealers consistently pointed to data hygiene, integration, and workflow friction as real barriers. Many teams still juggle spreadsheets, disconnected tools, and siloed systems. They're looking for tighter integration and easier activation of their own data. Measurement drives credibility. ROI conversations are sharper. Dealers want clear attribution, incremental lift, and reporting they can trust. Gross profit visibility and holdout methodologies resonate because they connect marketing activity directly to financial outcomes. Conversational AI is gaining momentum. AI dominated the floor, especially around inbound and outbound communications with their customers. Operational efficiency for BDC teams, faster follow-up, and appointment conversion are front and center. Dealers are exploring where AI fits into real workflows, asking key questions such as: * Does this increase appointment show rate? * Does it improve response time in a measurable way? * Does it drive incremental revenue I can see in my reporting? Message overlap is A growing concern. Many dealer groups use multiple vendors across, CDP and data management, marketing activation, and scheduling. Leaders worry about duplicated outreach and inconsistent customer experiences across channels. They want coordination, visibility, and executive-level clarity. SCALE REQUIRES confidence/h4>. Enterprise groups care about governance, visibility, and cross-store attribution. They don't want siloed performance snapshots. They want consolidated reporting that ties marketing activity to group-level revenue impact. A solution to stand by. The tone at NADA felt focused and practical. Dealers asked sharper questions, pushed into execution details, and welcomed deeper planning conversations. Point blank, they told Inmar they need unified data, measurable outcomes, and campaigns that actually move the needle. Inmar's Automotive Solutions are built for exactly that. Its platform helps dealers activate first-party data using predictive modeling and tailored profit-first offers so marketing is personalized, timely, and scalable. You can identify service defectors, increase lifetime value, and win share from local competitors with outreach that adapts to where each customer stands in their journey. Inmar connect marketing activity directly to revenue results. Advanced analytics and attribution reporting give leadership clear visibility and accountability - across individual rooftops or at the group level. Inmar also reduce customer friction by hyper-personalizing campaigns at scale, helping convert interest into booked appointments, service visits, and repeat buyers. * Inmar turn dealer data into actionable segments. * Inmar activate campaigns that drive measurable ROI. * Inmar provide consolidated reporting that supports smarter decisions. NADA confirmed where dealers are headed. If this aligns with your priorities, fill out the form below to get started for your business. At Natural Products Expo West this year, Inmar double clicked into a real challenge for emerging brands: discovery creates momentum, but repeat purchase determines growth. POSSIBLE brings together the leaders shaping the future of marketing, media, and commerce. It's a place for brands, retailers, and technology partners to share ideas, explore new approaches, and find simplicity in an increasingly complex media landscape.

Inmar Intelligence and Eagle Eye partner to simplify digital offer activation for retailers. * By: Wise Marketer Staff * Posted on March 16, 2026 WINSTON-SALEM, NORTH CAROLINA - March 23, 2026 - Inmar Intelligence, a leader in data-driven media and incentive technology, today announced a multi-year integration with Eagle Eye, a leading SaaS and AI marketing technology company. The partnership connects Inmar's robust digital offer content with Eagle Eye's MACH certified retail promotions platform, enabling retailers across North America to activate Inmar digital coupons directly within their existing wallet, promotions, and point-of-sale environments. As digital coupons have become central to retail promotion strategies, retailers increasingly point to ease of access and speed of activation as critical requirements for effective execution. Digital offers that are slow to deploy, difficult to integrate, or disconnected from existing systems introduce friction for retailers, manufacturers and consumers, limiting their practical use at scale. As consumers become increasingly value-conscious, the availability and relevance of savings play a critical role in where and how they shop. More than 70% of shoppers say digital coupons influence both purchase decisions and store choice, according to the 2025 Inmar Shopper Insights Study. As a result, retailers must deliver compelling, relevant offers at scale, which requires seamless execution and access to a broad portfolio of brand-funded savings. Inmar's extensive CPG network enables retailers to offer diverse digital promotions that enhance value perception and drive shopper engagement. Reinforcing Inmar's role as a trusted digital offer content provider, this API based integration allows shared retail customers to retrieve, display, clip, redeem, and reconcile Inmar digital offers directly within Eagle Eye systems, reducing technical complexity and helping retailers activate offers faster. By reducing friction in offer activation, the partnership helps retailers move faster while maintaining accuracy, compliance, and reliable execution at checkout. "This partnership reflects our commitment to meeting retailers where they are and making it easier to activate high-quality digital offers at scale," said Rob Weisberg, EVP & President, MarTech at Inmar Intelligence. "By integrating with Eagle Eye's promotions platform, we are expanding access to Inmar digital offers while supporting faster activation, reliable execution, and measurable outcomes for our retail and brand partners." The integration also supports integrated reporting and analytics, ensuring accurate measurement across the offer lifecycle. This approach supports retailer flexibility, allowing promotion teams to adopt new capabilities without disrupting existing workflows or systems. The partnership extends the reach of Inmar's digital offer network, maximizing performance for retailers and manufacturers. By enabling Inmar offer content within existing retailer technology ecosystems, including loyalty and promotion platforms, Inmar enables broader adoption while preserving operational stability. Supported by Inmar's API-first integration approach, this seamless connectivity to the retailer's existing ecosystems enhances access to value with minimum effort for technical teams. "We're pleased to partner with Inmar to bring their extensive CPG relationships and deep experience in digital offers to retailers using the Eagle Eye platform," said Tim Mason at Eagle Eye. "By combining Inmar's breadth of content with Eagle Eye's MACH certified, scalable architecture and proven ability to deliver promotions at scale, we're helping retailers that choose to leverage Eagle Eye deliver more compelling savings opportunities through the systems they already rely on." The partnership comes as retailers and brands prioritize more efficient and accountable digital promotions amid ongoing margin pressure and increased scrutiny of promotional spend. This integration enables shared retail customers to access and manage Inmar digital offers within the Eagle Eye platform, supporting activation, redemption, and reporting through existing retail systems. About Inmar Intelligence. Through curiosity and the intelligent use of data and technology, Wise Marketer Group make businesses smarter to improve consumers' lives. As a trusted partner to brands and retailers for over 45 years, Wise Marketer Group design, build, and operate reliable, dynamic, and personalized media and incentive solutions that create greater efficiencies and unlock the potential of sophisticated marketplaces, helping shoppers save billions. Inmar leads in powering media, including retail media and influencer marketing, by seamlessly integrating first-party data into personalized campaigns. Its collaborative technology enables retailers and advertisers to drive authentic engagement and measurable retail outcomes, transforming traditional marketing efforts into powerful revenue-driving strategies. For more information about Inmar Intelligence, visit inmar.com and follow Wise Marketer Group on LinkedIn. About Eagle Eye. Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Its powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses, globally. Its growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via its platform, and over 700 million loyalty member wallets are managed worldwide. AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.

Retail media real talk with Andrew Lipsman. November 10, 2025. You asked, Inmar answered. At Groceryshop 2025, Inmar hosted a live AMA-style interview between Inmar's RVP of Sales, Cate Carley and Andrew Lipsman, industry analyst and one of the most trusted voices in retail media. The conversation pulled no punches, covering the biggest shifts shaping the future of commerce and the role retail media will play in everything from TV and trade budgets to creative strategy and in-store innovation. In this candid, unscripted session, Andrew shared his perspective on the "third wave of digital advertising," what mid-size retailers need to do to compete with the giants, and why content creators may be the secret weapon for turning stores into media channels. Other topics covered include: * Why in-store retail media may be the key to unlocking national media budgets * What retail media networks must do to evolve beyond performance tactics * How generative AI is reshaping search, SEO, and shopper behavior * The role of creators, content teams, and premium inventory in brand-building * How retailers can close the gap on attribution and incrementality Watch the full interview below and let Inmar know via the form - what would you ask next? Retail media is no longer a side channel but rather a critical driver of growth for retailers and brands alike. As data fragmentation and signal loss continue to challenge targeting, first-party data has become the most valuable resource in retail. In the fast-moving world of CPG, every deduction tells a story- promotions, shipments, retailer relationships, and operational complexity. Yet, when sales, logistics, accounting, and finance teams each see only part of that story, the result is misalignment, inefficiency, and lost revenue opportunities.