Area Sales Leader General Trade

Job Description

Drive business growth within scope and targeted profitability for General Trade Channel at designated area 

• Grow sales (volume & value mix), market share, Numeric and weighted distribution within scope. 
• Execute Kraft Heinz strategic commercial plans including but not limited to: new market/channel entry, geo-expansion, direct-to-consumer, new product launches, cross-category promotions, in-store space acquisitions, distributor management, trade engagement/loyalty, in store execution resulting of salesmen routine, promotion adherence, etc. 
• Execute targeted portfolio strategy (SKU/channel/area mix) to attain maximum value creation. 
• Drive local/tactical initiatives and propose new projects within scope with prepared business plans. 
• Implement standard of distributor sales process in order to maximize distributor efficiency & give advice strategy to get Profitability for Distributor. 
• Managing availability Stock at distributor to avoid OOS to distribute the product and Priority strategy for SKU Sensitive. 

Ensure best-in-class execution of trade and consumer activities for General Trade Channel at designated area. 

• Implement strict control of RVP at store level performed by distributors’ and 3rd party merchandising teams to match standard Picture of Success. 
• Execute consumer activities (direct selling, events) to match execution standards. 
• Ensure full scope implementation of sales & distribution routines: KPI/goal settings, morning briefing, daily/weekly/monthly reviews and all required reporting activities. Lead daily operational engagement with distributors. 

Execute activities to support Go To Market initiatives at designated area 

• Provide required information/references to build and pilot GTM platforms.  Implement execution of targeted GTM model(s) at distributors. Ensure compliance to all execution standards: workflows, merchandising, people, toolkits, training/ socialization, measurement and review process.  Ensure sustainable execution and lead continuous improvements. 

Implement activities to support Kraft Heinz distributor management strategy at designated area. 

• Provide necessary information/tasks to support: distributor set-up, standardized practices, control & monitoring, performance evaluation, strategic business reviews, system and organization capability development, including termination of non-performing entities. 

Manage, develop and lead distributor team at designated area. 

• Ensure quality of people recruitment at distributor.  
• Ensure implementation of regular performance reviews and reward schemes. Coach/mentor team members to propel individual growth 

Location(s)

Makassar - DC

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.