Full-Time
Brand Manager
The Honest Company
201-500 employees
Direct-to-consumer, eco-friendly consumer goods
Compensation Overview
$135k - $150k/yr
Playa Vista, Los Angeles, CA, USA
Hybrid
Hybrid role; the posting indicates an office location in Playa Vista.
Bachelor's, MBA
 Growth & Marketing (1) |
|---|
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- A bachelor's degree.
- At least 5 years of experience in brand management, marketing, consumer insights, category management, or another commercial function within a consumer packaged goods company.
- Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
- Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Experience collaborating with Sales, Supply Chain, Finance, Research and Development, or other cross-functional teams.
- Help lead development and execution of the Skincare & Personal Care + Sanitizing annual business plan, including growth initiatives, innovation, and portfolio optimization.
- Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
- Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
- Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
- Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly sales and operations planning processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
- Lead end-to-end product innovation and commercialization initiatives, partnering cross-functionally to develop business cases, consumer insights, product positioning, packaging, claims, and go-to-market plans while ensuring execution from concept through launch.
- Support development of packaging updates, product positioning, claims, and consumer communications that strengthen the company's differentiated positioning.
- Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.
- Manage day-to-day business operations while proactively identifying opportunities to improve processes and execution.
- Lead development of strategic marketing briefs for the marketing communications team and support category marketing campaign delivery.
- Experience in personal care, household products, consumer health, or adjacent consumer packaged goods categories.
- Experience working with major retail customers, including Target, Walmart, Amazon, grocery, drug, club, or prestige retailers.
- Familiarity with syndicated data platforms such as Circana/IRI, Nielsen, and Numerator, and with retailer analytics platforms.
- Experience supporting demand forecasting, sales and operations planning, or commercial planning processes.
- An MBA or other advanced business degree.
The Honest Company offers eco-friendly consumer goods across beauty, baby, and cleaning categories through a direct-to-consumer online store. Products are designed with clean, safe ingredients and are dermatologist-approved, with options like a Diapers & Wipes Bundle subscription that saves customers on regular shipments. The company works by selling directly to consumers via its website and leveraging subscriptions, with perks such as free US shipping on orders over $50. What sets this company apart is its emphasis on transparency, social justice, ethical practices, and sustainability throughout its supply chain, alongside a strong focus on health-conscious customers. The goal is to provide high-quality, sustainable products while maintaining clear, responsible practices, building a reliable recurring revenue stream, and empowering consumers to make safer, ethically sourced choices.
Company Size
201-500
Company Stage
IPO
Headquarters
Los Angeles, California
Founded
2012
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Simplify's Take
What believers are saying
- Q2 2026 organic revenue rose 6.7% to $80.2M despite reported decline.
- Gross margin hit 48.4% in Q2 2026; adjusted EBITDA guidance rose to $23-$25M.
- Toy Story collection launched at Walmart and Amazon, expanding into H-E-B and Ahold Delhaize.
What critics are saying
- Diapers still declined in Q1 2026; management called the broader category outlook cautious.
- Revenue fell 10.9% in Q2 2026 after strategic exits, showing core growth still masks shrinkage.
- Insiders sold 294,149 shares in 90 days; turnaround failure ends Honest's premium-channel relevance.
What makes The Honest Company unique
- Honest.com becomes education-only after Dec 31, 2025; Amazon, Target, Walmart power omnichannel reach.
- Wipes and baby personal care outgrew categories in 2025, with 2026 consumption still leading.
- Carla Vernón's Powering Honest Growth consolidates Nevada fulfillment, lowering costs and improving execution.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Gym Membership
Professional Development Budget
Unlimited Paid Time Off
Flexible Work Hours
Parental Leave
Pet Insurance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%The Honest Company reported second-quarter results showing total revenue down 10.9% to $83.3 million, whilst net income nearly tripled to $10.7 million from $3.9 million year-over-year. Gross margin expanded 800 basis points to 48.4%. However, much of the profit gain came from non-recurring items. Excluding tariff refunds and costs from strategic exits, underlying adjusted net income was $5.1 million, and underlying adjusted gross margin was 43.8%, up a more modest 340 basis points. Organic revenue, which excludes exited apparel and Canadian operations, rose 6.7% to $80.2 million. The company's tracked channel consumption climbed 7.7%, outpacing category growth of 2.3%. The Honest Company raised full-year revenue guidance to $319 million to $325 million. Cash reserves increased to $105.9 million with no debt outstanding. The company repurchased 5.6 million shares for $18.7 million during the first half.
No imposter syndrome for this CEO. 24th Aug 2026 | 11:00am Hello and welcome to Modern CEO! I'm Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. By almost every measure, The Honest Company, known for its clean products, is a relatively small player in an enormous ecosystem. With 2025 revenue of $371.3 million and a market capitalization of about $540 million, it is a fraction of the size of Amazon ($717 billion in 2025 sales and $2.87 trillion in market cap) or even General Mills ($19.5 billion in revenue and more than $21 billion in market value) - the two companies where Carla Vernón worked before joining Honest as chief executive officer and board director in 2023. Small but mighty. But Vernón doesn't run Honest like a small business, and she is unabashed about having earned her place alongside other public company CEOs. "CEOs of public companies are all executing our responsibilities against the same exact framework in service of the shareholder," she says. "I can't think of an instance where I walked into a room of CEOs brought together by a bank or at a conference or forum where anyone treated me as if I'm in a different class of business." She adds: "It's sort of like, when people say to me, 'How do you deal with imposter syndrome?' And I say: 'I don't have imposter syndrome, so I can't really help you there.'" Vernón's confidence is refreshing at a time when much of the mainstream business press treats small-cap companies and midsize businesses as a bit of an afterthought despite their contributions to the economy and outsize impact on culture. Indeed, it is often a combination of big consumer packaged goods (CPG) ambition and founder energy that can help further scale the influence and breadth of founder-built brands. It's a playbook Vernón knows intimately. At General Mills, where she rose to president of the natural and organics division, she oversaw brands such as Annie's, Cascadian Farm, Epic Provisions, and Lärabar - all brands that gained distribution and visibility once acquired by the food giant. Founder-built brand breakthroughs. Vernón says that the entrepreneurial brands that break through are the ones that are willing to assemble experts who can build on the founder's vision. "It can't be dependent on one single brain and one single heart in the long run, or you won't get Nike, you won't get Apple, you won't get Amazon," she says, noting several founder-built brands. She adds: "That's the journey we're on." Founded in 2011 and launched in 2012 by actress Jessica Alba, Honest helped drive the popularity of clean personal care and baby products, which are now a mainstay in big retailers. Alba was among the first in a wave of celebrity entrepreneurs to start a business rather than license her name or serve as a spokesperson. (Alba stepped down as chief creative officer of Honest in April 2024 and remains on the board of directors.) The company went public in 2021, but the stock today trades well off its highs. Vernón, who was vice president of consumables categories at Amazon before joining Honest, says she's imported from Amazon and General Mills a focus on execution and a long-term mindset. "To run an enterprise that's going to be around for a long time, [Honest is] going to have to have the discipline on the sunshiny days and the rainy days to stick with the strategy and stick with the operating plan," she says. Under Vernón, the company has prioritized profitability, exiting retail and online stores in Canada and shuttering its direct-to-consumer business. The strategy is starting to take root. Gross margin in the second quarter climbed eight points to 48.4% from 40.4%. And while Vernon's mindset is very much coming from an enterprise mindset, her counsel on how to build a CPG business should ring true for stewards of upstart and legacy brands alike: "You have to [be] focused on what your brand's values and your brand's mission are. Why does your brand need to exist in the world?" she asks. "That part needs to be focused so you make great choices on what your brand should strive to do." How do you "go big?" Being a founder requires measures of confidence, vision, and resolve that not everyone can muster. How do you keep imposter syndrome or other forces from getting in the way of your goals and aspirations? Send me your thoughts: [email protected]. I'll share some of these tips in a future newsletter. Read more: breakthrough brands * Inside David Protein's billion-dollar playbook * How Grüns broke the internet with its $1.2 billion sale to Unilever * To compete for crowded shelf space, pasta maker Goodles dials up the weird
The Honest Company (NASDAQ:HNST) Reports Strong Q2 Earnings, Analyst Raises price target. Aug 12, 2026 Market News FMPThe Honest Company (NASDAQ:HNST) Reports Strong Q2 Earnings, Analyst Raises Pric... * The Honest Company (NASDAQ:HNST) exceeded Q2 earnings expectations, reporting $0.04 per share, double the consensus estimate. * Morgan Stanley raised its price target for The Honest Company to $5.70, suggesting a potential 10.9% upside from its current stock price. * Despite a total revenue decrease, The Honest Company demonstrated strong organic revenue growth of 6.7% and significant profitability improvements, with gross margin at 48.4% and net income reaching $10.7 million. The Honest Company is a consumer products business that specializes in baby, beauty, and household items. Its product lines include diapers, wipes, and personal care goods. The company has a market capitalization of approximately $566.68 million, which is the total value of all its shares on the stock market. Following its recent performance, an analyst from Morgan Stanley raises the price target for The Honest Company to $5.70. With the stock's price at $5.14 at the time of the announcement, this new target suggests a potential upside of about 10.9%. This positive revision comes after the company released strong second-quarter financial results. The company announces second-quarter earnings of $0.04 per share, which is double the Zacks Consensus Estimate of $0.02 per share, as highlighted by Zacks Investment Research. This metric, known as earnings per share (EPS), shows how much profit is attributed to each outstanding share of a company's stock. While total revenue for the quarter is $83.3 million, a 10.9% decrease from the previous year, this is due to planned exits from certain business areas. The company's organic revenue, which reflects sales from its core, ongoing operations, shows healthy growth of 6.7%. This indicates strength in its main product lines. Profitability also sees significant improvement, with the gross margin increasing to 48.4%. Gross margin is the profit a company makes from selling its products before accounting for other business costs. Net income, or the final profit, rises to $10.7 million. This strong performance prompts The Honest Company to raise its financial outlook for the full year. Market news and analyst rating coverage Alex Lavoie covers market-moving news and analyst activity for the FMP blog, summarizing price-target changes, upgrades and downgrades, earnings results, and company developments. The focus is on turning timely market events into concise, data-backed updates that help readers stay current on the companies they follow. Financial data for every need. Real-time quotes and 30+ years of historical data, including prices, fundamentals, and insider transactions - all accessible via API. Stock Screener 2017-2026 (C) FMP
The Honest Company reported second-quarter 2026 sales of $83.3 million and net income of $10.69 million, completing a $25 million share buyback covering 7,354,127 shares. Despite lower quarterly sales versus the prior year, the company raised its full-year 2026 revenue outlook to $319 million–$325 million, up from $306 million–$312 million. The upgraded guidance and profitable quarter support the company's margin and earnings story, particularly after the buyback reduced share count by approximately 6.6%. However, continued pressure on core category volumes and lost distribution remain concerns. Narrative projections suggest revenue of $327.8 million and earnings of $2.2 million by 2029, implying a 2.4% yearly revenue decline but a $21.2 million earnings increase from current levels.
Honest (NASDAQ:HNST) rating increased to strong-buy at Freedom Capital. August 8, 2026 Key points. * Freedom Capital upgraded Honest to "strong buy" from "hold," but broader analyst sentiment remains mixed, with a consensus "hold" rating and an average price target of $4.38. * Honest reported quarterly results above expectations, posting $0.04 EPS versus a $0.01 estimate and revenue of $80.19 million versus $77.83 million expected. * The stock opened at $5.46, near its one-year high of $5.84, while insiders sold $550,591 worth of shares last quarter; analysts noted that the company's turnaround is progressing but still requires more consistent execution. * MarketBeat previews the top five stocks to own by September 1st. Honest (NASDAQ:HNST - Get Free Report) was upgraded by analysts at Freedom Capital from a "hold" rating to a "strong-buy" rating in a research note issued to investors on Thursday,Zacks.com reports. A number of other research analysts have also recently issued reports on the company. Northland Securities set a $5.50 price target on Honest in a report on Thursday. Morgan Stanley set a $3.40 price objective on shares of Honest in a report on Thursday, May 7th. Weiss Ratings restated a "sell (d-)" rating on shares of Honest in a research report on Tuesday, May 26th. Alliance Global Partners reaffirmed a "buy" rating on shares of Honest in a research note on Thursday. Finally, Telsey Advisory Group boosted their target price on shares of Honest from $4.00 to $5.00 and gave the stock a "market perform" rating in a research note on Thursday. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have assigned a Hold rating and two have assigned a Sell rating to the company's stock. According to MarketBeat, the company has a consensus rating of "Hold" and a consensus target price of $4.38. Honest price performance. NASDAQ HNST opened at $5.46 on Thursday. The stock's 50 day simple moving average is $3.78 and its 200 day simple moving average is $3.19. Honest has a one year low of $2.07 and a one year high of $5.84. The firm has a market cap of $601.04 million, a PE ratio of -49.64 and a beta of 2.12. Honest (NASDAQ:HNST - Get Free Report) last issued its quarterly earnings data on Wednesday, August 5th. The company reported $0.04 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.01 by $0.03. The firm had revenue of $80.19 million during the quarter, compared to the consensus estimate of $77.83 million. Honest had a positive return on equity of 4.26% and a negative net margin of 3.56%. As a group, equities analysts expect that Honest will post 0.1 earnings per share for the current year. Insider transactions at Honest. In other news, insider Stephen Winchell sold 12,886 shares of the company's stock in a transaction on Wednesday, May 20th. The stock was sold at an average price of $3.14, for a total transaction of $40,462.04. Following the transaction, the insider owned 483,293 shares of the company's stock, valued at $1,517,540.02. This represents a 2.60% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Carla Vernon sold 119,389 shares of the firm's stock in a transaction dated Wednesday, May 20th. The shares were sold at an average price of $3.14, for a total value of $374,881.46. Following the completion of the transaction, the chief executive officer owned 3,946,451 shares in the company, valued at approximately $12,391,856.14. This represents a 2.94% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 175,058 shares of company stock valued at $550,591 over the last quarter. Corporate insiders own 9.40% of the company's stock. Institutional trading of Honest. Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Caitong International Asset Management Co. Ltd boosted its stake in shares of Honest by 1,392.2% in the 3rd quarter. Caitong International Asset Management Co. Ltd now owns 7,073 shares of the company's stock valued at $26,000 after purchasing an additional 6,599 shares during the last quarter. Equity Wealth Partners LLC bought a new stake in shares of Honest during the third quarter worth approximately $37,000. CIBC Bancorp USA Inc. bought a new stake in shares of Honest during the third quarter worth approximately $39,000. Amicus Financial Advisors LLC acquired a new position in Honest in the fourth quarter valued at approximately $29,000. Finally, State of Wyoming acquired a new position in Honest in the second quarter valued at approximately $61,000. 45.54% of the stock is owned by institutional investors. Key Honest news. Here are the key news stories impacting Honest this week: * Positive Sentiment: Q2 results beat expectations: Honest reported adjusted earnings of $0.04 per share, ahead of estimates ranging from $0.01 to $0.02 and up from $0.03 a year earlier. Revenue reached $80.19 million versus the $77.83 million consensus estimate. Honest Q2 Earnings and Revenues Beat Estimates * Positive Sentiment: Raised 2026 outlook: Management increased its fiscal-year 2026 forecast to $319 million-$325 million in revenue and $23 million-$25 million in adjusted EBITDA, signaling confidence in profitability and operating execution. Honest Outlines Raised FY2026 Outlook * Positive Sentiment: Analyst earnings estimates increased: Northland Securities raised its Q3 and Q4 2026 EPS forecasts to $0.03 from $0.02, while maintaining a $0.10 full-year consensus estimate. Honest analyst estimates * Neutral Sentiment: Strategic changes are showing progress: An analysis argues that Honest's strategic exits are beginning to improve the business, but investors may need further evidence that the gains can be sustained. The Honest Company: Strategic Exits Are Starting To Work * Negative Sentiment: Execution concerns remain: Another assessment says Honest is still awaiting more consistent improvements, highlighting the risk that recent operating gains may not yet represent a durable turnaround. The Honest Company - Awaiting More Consistent Improvements * Neutral Sentiment: B. Riley raised its price target to $5 from $4 and retained a "Buy" rating, although the new target is below the recent trading level, limiting its immediate upside implication. About Honest. The Honest Company, Inc NASDAQ: HNST is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels. Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider Honest, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Honest wasn't on the list. While Honest currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.