Centric Brands

Designs and markets licensed apparel brands

PPC Marketing Specialist - Advertising and Content

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeNo salary listed

About the Job

Requirements

At least 3 years of experience in PPC marketing and/or Amazon account management.
Hands-on experience managing Amazon Advertising campaigns, including launching, optimizing, and scaling them.
Experience with performance analysis and return-on-investment reporting, ASIN setup, listing management, and A+ Content publishing.
Proficiency with content management system tools such as Salsify or equivalent, and familiarity with Amazon Vendor Central.
Strong Excel skills, including pivot tables, reporting, and data analysis.
Knowledge of Microsoft Office, including Word, Excel, and PowerPoint, and Google Workspace.
Fluency in English.
Ability to prioritize work to meet deadlines.

Responsibilities

Manage Amazon pay-per-click campaigns end to end, including campaign setup, restructuring, scaling, and ongoing bid, keyword, and placement optimization.
Manage budget pacing and efficiency, including ACOS and TACOS, and provide weekly and monthly performance insights and recommendations.
Analyze search terms, harvest keywords, develop negation strategies, and review performance at the ASIN level.
Diagnose performance and identify opportunities, including listing, pricing, and creative gap analysis.
Make data-driven recommendations to improve click-through rate, conversion rate, and overall efficiency, providing actionable insights for decision-making.
Coordinate cross-functionally by providing briefs and priorities to listings, copy, and A+ content teams to align advertising performance with content execution.
Travel as required.

Desired Qualifications

A creative and strategic mindset and an interest in the accessories category.
Strong planning, organizational, and problem-solving skills.

About Us

About Us

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

Specific Responsibilities Would Include

End-to-end Amazon PPC management: campaign setup, restructuring, scaling, and ongoing bid/keyword/placement optimizations
Budget pacing and efficiency management (ACOS / TACOS) with weekly and monthly performance insights and clear recommendations
Search term analysis, keyword harvesting, negation strategy, and ASIN-level performance reviews
Performance diagnostics and opportunity identification, including listing, pricing, or creative gap analysis
Data-driven recommendations to improve CTR, CVR, and overall efficiency — actionable insights to support decision-making
Cross-functional coordination: provide briefs and priorities to listings, copy, and A+ content teams to align advertising performance with content execution

Our Best Fit Candidate Would Have

Minimum of 3 years’ experience in PPC marketing and/or Amazon account management.
Hands-on experience managing Amazon Advertising (AMS) campaigns: launching, optimizing, and scaling.
Proven ability in performance analysis and ROI reporting, including ASIN setup, listing management, and A+ Content publishing.
Proficiency with CMS tools such as Salsify (or equivalent) and familiarity with Amazon Vendor Central.
Strong Excel skills (pivot tables, reporting, and data analysis).
Excellent knowledge of Microsoft Office (Word, Excel, PowerPoint) and Google Workspace.
Creative and strategic mindset with a passion for the accessories category.
Detail-oriented with strong planning, organizational, and problem-solving skills; able to prioritize to meet deadlines.
Excellent written and verbal communication skills and the ability to work effectively as a team player.

Competency Requirements ((if applicable))

Centric Values:

Innovative
Resourceful
Collaborative
Respectful

Behavioral Competencies:

Initiative.
Ownership.
Communication.
Collaboration
Conflict Management and Problem Solving

Language Proficiency:

Fluent in: English

Specific Working Conditions

Frequency of Travel: As required.

Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

Centric Brands is an Equal Opportunity Employer.

About the Company

Centric Brands

Designs and markets licensed apparel brands

Centric Brands coordinates design, development, sourcing, marketing, and distribution for a broad lineup of apparel, accessories, beauty, and entertainment products. It operates end-to-end from product creation to retail and digital commerce, offering licensed and owned brands across kids, men’s, and women’s categories through mass retailers, specialty stores, department stores, and online. The company differentiates itself with a large catalog of licensed names (e.g., Calvin Klein, Tommy Hilfiger, Kate Spade, Disney, Marvel) plus owned labels and joint ventures, supported by global sourcing and brand-building expertise. Its goal is to help partners grow by delivering comprehensive brand-building and distribution capabilities while ensuring high-quality products and positive social impact in communities where it works.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, New York
Founded: 2018

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