Senior Product Marketing Manager

Principal Duties and Responsibilities –

• Closely collaborate with other members of the product marketing, field marketing, and shared services to ensure common go-to-market themes, sales enablement processes, and launches of our offerings.
• Develop product positioning and messaging to differentiate Manhattan technology solutions in the market.
• Communicate the value proposition of Manhattan technology solutions to the sales team and develop sales tools to support the selling of Manhattan solutions.
• Collaborate with product management and ensure technology solutions and marketing plans align with market directions and support the roadmaps and releases of our offerings
• Create technology-specific launch materials, collateral and messaging platforms.  Coordinate with other members of the marketing team to ensure Brand consistency and connection across product lines.
• Guide the marketing team to generate strong momentum ahead of new product/brand launches.
• Monitor and assess market and competitive trends, and customer needs.
• Develop materials to support the sales team competitive analysis, product positioning and market trends across all market segments.
• Build and oversee the development and execution of marketing strategies, launch plans, and materials for new solutions/products.
• Work with customer facing teams to develop personas and content programs that elevate our position. Champion Manhattan solutions both internally and externally.

MINIMUM REQUIREMENTS –

• Minimum of 8+ years of experience in product marketing, product management or marketing strategies, Software/high tech/consulting organization experience highly preferred.
• Minimum of 3+ years of experience marketing logistics technology solutions like Warehouse Management, Labor Management, Warehouse Execution, with particular emphasis and preference on Transportation Management, Transportation Visibility and Transportation Planning.
• Experience with cloud platforms, microservices architectures, AI/ML, and Agentic AI preferred.
• Proven experience with creating, executing innovative and targeted marketing programs that generate results.
• Skilled at evaluating and presenting market and customer requirements, competitive situations, and overall market trends
• Combination of vision, strategic thinking, and pragmatism, encompassing both solid strategic product marketing abilities and direct tactical involvement
• Strong ability to extract the differentiating capabilities to position solutions, drive brand awareness and capture market demand.
• Confidence and the ability to maintain a strong network of internal relationships and a visible profile within the business.
• Ability to influence and engage peers within the marketing, sales, and product organizations.
• Demonstrated ability to think strategically and analytically, and make sound decisions quickly and efficiently
• Innovative thinker, with a track record for translating strategic thinking into action plans and output.
• Exceptional written, oral, and executive presentation skills.
• Product Marketing experience within a SaaS based Transportation Management offering is highly preferred

Additional Job Description

Scope of Impact/Degree of Independence

• Assists leadership to build strong relationships between product and marketing teams and contributes to defining organizational goals and strategic plans.
• Partners well with sales and other members of the marketing team.
• Contributes actively to the success of a functional area.

Problem Complexity/Decision Making Authority 

• Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company.
• Contributes as an active team member to assist development of strategy and direction for functional area.

Client Relationship Skills

• Interacts internally and externally with executive level management.
• Influences decision makers internally and externally.