Full-Time
Product Marketing Lead
GTM
Posted on 9/18/2025
Clay
1,001-5,000 employees
Data enrichment and outreach automation platform
Compensation Overview
$175k - $215k/yr
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
In Person
 Product (1) |
|---|
- 8+ years of professional experience, previous experience in Sales a plus
- 5+ years of product marketing experience, preferably at high-growth B2B SaaS companies with complex product surface areas
- Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
- Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
- Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
- Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
- Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
- Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer
- Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
- Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
- Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
- Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
- Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
- Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
- Build systems that work as we grow - Create simple, repeatable processes within Product Marketing that won't break as the company gets bigger
- Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
Clay helps marketing, sales, and growth teams grow by using data enrichment and automation. The platform connects data sources and internal tools to enhance profiles, segment audiences, and create automated outreach and GTM playbooks, with dashboards to track results. It combines data enrichment with end-to-end automation aimed at GTM activities and offers tiered pricing plans that scale with features and usage. The goal is to streamline operations, improve market engagement, and drive scalable, data-guided outreach.
Company Size
1,001-5,000
Company Stage
Series C
Total Funding
$202M
Headquarters
New York City, New York
Founded
2017
Simplify's Take
What believers are saying
- Clay hit $100M ARR by December 2025 with 200% net revenue retention.
- Series C raised $100M at $3.1B valuation in August 2025, tender at $5B January 2026.
- Partnerships with Enigma April 2026 and Lusha boost verified revenue signals.
What critics are saying
- Cargo ads exploit Clay's 2026 pricing changes, eroding market share in 6-12 months.
- Glean's $200M ARR steals GTM AI customers with superior predictions in 6-12 months.
- Data partners like Enigma hike prices, slashing Clay margins in 12-24 months.
What makes Clay unique
- Clay combines 150+ data sources with AI agents for contextual GTM workflows.
- Spreadsheet-like interface enables no-code automation of sales research and outreach.
- Contextual agents integrate CRM context to act on intent signals automatically.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Paid Vacation
Unlimited Paid Time Off
Parental Leave
Fertility Treatment Support
Free Lunch
Visa Sponsorship
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 4%2 year growth
↑ 61%How Figma leverages Clay.com for Enhanced Customer Insights. Pepper Insight Team April 10, 2026 In today's competitive digital landscape, understanding your customers is crucial for success. Figma, a leading design tool, has partnered with Clay.com to gain deeper insights into their customer base. This collaboration has enabled Figma to enhance user experience and drive growth. According to recent studies, companies that leverage customer insights see a significant improvement in user satisfaction and retention. of companies report improved customer satisfaction with better insights The importance of Customer Insights. Customer insights are the backbone of any successful business strategy. They help companies understand their users' needs, preferences, and pain points. By leveraging these insights, businesses can tailor their products and services to meet customer expectations effectively. Benefits of Customer Insights. * Improved User Experience: By understanding customer behavior, companies can design more intuitive and user-friendly products. * Increased Retention: Personalized experiences lead to higher customer satisfaction and loyalty. * Data-Driven Decisions: Insights provide a solid foundation for strategic decision-making. * Competitive Advantage: Companies that leverage customer insights can stay ahead of the competition. Figma's integration with Clay.com. Figma's integration with Clay.com has revolutionized how they gather and utilize customer insights. Clay.com's advanced data extraction and analysis capabilities have enabled Figma to scan millions of news articles and social media posts daily, extracting valuable information about their customers. The integration with Clay.com has transformed its approach to customer insights, allowing Pepper Insight to make data-driven decisions with unprecedented accuracy. How the integration works. * Data Collection: Clay.com scans over 1 million news articles and social media posts daily across 40 countries. * Lead Extraction: The platform extracts qualified leads and generates personalized outreach messages. * Insight Generation: Advanced AI algorithms analyze the data to provide actionable insights. * Implementation: Figma uses these insights to enhance their product and user experience. Key takeaways from Figma's success. Figma's success story with Clay.com offers several key takeaways for other businesses looking to enhance their customer insights: increase in user retention for Figma after leveraging Clay.com improvement in customer satisfaction scores reduction in customer acquisition costs Strategies for leveraging Customer Insights. * Invest in Advanced Tools: Utilize platforms like Clay.com to gather and analyze customer data effectively. * Focus on Personalization: Tailor your products and services to meet individual customer needs. * Continuous Improvement: Regularly update your strategies based on the latest insights. * Cross-Functional Collaboration: Ensure that insights are shared across all departments for a unified approach. The future of Customer Insights. The future of customer insights lies in the integration of advanced technologies like AI and machine learning. These technologies enable businesses to analyze vast amounts of data quickly and accurately, providing actionable insights that drive growth and innovation. Emerging trends. * AI and Machine Learning: These technologies are becoming increasingly important in data analysis and insight generation. * Real-Time Insights: The ability to analyze data in real-time allows businesses to respond quickly to changing customer needs. * Predictive Analytics: Using historical data to predict future trends and behaviors. * Enhanced Personalization: Leveraging insights to create highly personalized customer experiences. Conclusion. Figma's partnership with Clay.com demonstrates the power of leveraging customer insights to drive business success. By understanding their customers better, Figma has been able to enhance user experience, increase retention, and gain a competitive edge. As the importance of customer insights continues to grow, businesses that invest in advanced tools and strategies will be well-positioned for future success. Additional resources. On this page. Figma Clay.com Customer Insights User Experience B2B Lead Generation Last Updated : April 10, 2026
Lusha, a B2B data intelligence platform serving over one million users globally, has partnered with Clay to provide verified contact data and buying signals for go-to-market automation workflows. The integration gives Clay users access to Lusha's premium contact database, which claims 98% email deliverability and 85% phone accuracy. The partnership addresses regional data-handling requirements as Clay expands into EMEA, opening its first office in London. Lusha's GDPR-compliant infrastructure enables GTM engineers to build localised enrichment workflows whilst maintaining compliance across European markets. The integration includes buying signals such as funding rounds, hiring surges and executive changes, allowing teams to trigger automated workflows. Lusha maintains ISO 27701 and ISO 31700 certifications and is fully GDPR and CCPA compliant.
Clay, an AI go-to-market development platform, has announced a second employee tender offer in nine months, valuing the company at $5 billion—more than triple its previous $1.5 billion valuation last spring. The tender, led by DST with participation from Conviction, Avra, Operator Collective and Frontline, allows employees to sell up to $55 million of vested shares. The New York-based company has scaled rapidly, growing revenue more than 3.5 times to reach $100 million in annual recurring revenue in December. Clay now serves 14,000 customers with enterprise net revenue retention above 200%. The company raised a $100 million Series C in August at a $3.1 billion valuation. CEO Kareem Amin said the programme gives employees flexibility to benefit from the company's growth without waiting for an IPO or acquisition.
Glean ARR Hit $200M, Micro1 ARR hit $100M, Higgsfield ARR Hit $100M
AI startup Clay raises $100M in funding led by Google's CapitalG, doubles valuation to $3.1 billion.