Director Field Marketing

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

As Director, Field Marketing India, you will be the marketing leader responsible for establishing Wingstop in one of our priority international growth markets. Partnering closely with the VP & Managing Director, India, our Brand Partner, Operations and cross-functional GSC teams, you will build the brand strategy and go-to-market approach for India, beginning with our first restaurant opening in Bangalore.

• You will translate Wingstop’s global brand DNA into a locally relevant, culturally resonant proposition for Indian consumers, creating the foundation for awareness, trial, traffic, sales and long-term brand affinity as the business scales across the market.

• Partner closely with the VP & Managing Director, India, Brand Partner, Operations and International Marketing to develop and execute the India marketing strategy and launch roadmap.

• Own Wingstop’s brand strategy and positioning for India, ensuring our global brand DNA is translated with local cultural relevance and a clear point of difference in market.

• Lead the end-to-end go-to-market plan for our first Bangalore restaurant opening, including audience strategy, creative, media, digital and social, PR, influencers, partnerships, local activation and launch execution.

• Build an India marketing plan and investment framework that supports market entry, restaurant growth and future expansion, with clear objectives, priorities, budgets and measurement.

• Develop a scalable market-entry and new restaurant opening playbook that can be applied as Wingstop expands beyond Bangalore into additional cities.

• Lead local consumer, cultural, category and competitive insight work to identify the audiences, occasions and behaviors that can accelerate awareness, trial and repeat.

• Establish and lead the local agency ecosystem, including RFPs, agency selection, briefing, creative development and performance management across key marketing disciplines. Work with relevant teams to build and grow ordering through brand owned digital channels, improve conversions, repeat orders and AUV.

• Partner in creating CRM and Loyalty roadmap to eventually build a robust, data-driven customer ecosystem.

• Develop National level, State level and Hyperlocal relationships that help in traffic generation, including partnering closely with DSPs to maximize brand visibility though business planning and targeted promotions.

• Guide localization of global campaigns and creative assets while protecting Wingstop brand standards, tone of voice and visual identity.

• Act as a strategic marketing advisor to the Brand Partner, influencing marketing investment, local market priorities and long-term brand-building decisions.

• Collaborate with Regional Marketing Directors continuously optimize activity based on data and learning.

• Identify and activate culturally relevant partnerships, influencers, events and local moments that can build fame and make Wingstop meaningful to Indian consumers.
• Work cross-functionally with Operations, Development, Culinary, Supply Chain and other teams to ensure the guest proposition, menu storytelling and launch experience are aligned to the brand strategy.
• Manage marketing programs within budget targets, maximize return on investment, and prepare regular performance updates and strategic recommendations for India and GSC leadership.
• Proactively introduce new ideas, test-and-learn initiatives and scalable solutions, sharing learnings and best practices with the wider Wingstop international team.

WHAT YOU’LL NEED

• Minimum 8 years marketing experience, with significant experience in field, brand or market-entry marketing
• A track record of turning consumer and cultural insight into strong brand strategy and measurable commercial outcomes
• BS/BA in Marketing or related field
• Experience across brand strategy, integrated marketing, media, digital and social
• Experience leading agencies and complex cross-functional stakeholder groups
• Experience building brands in India and/or launching into new markets strongly preferred
• High stamina to travel up to 50%, work extended hours as needed, including nights, weekends and holidays.

WHO YOU ARE 

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.