VP – GTM Enablement

Are you passionate about helping global go-to-market (GTM) teams accelerate time to bookings, supercharge bookings growth, impact the customer buying journey, and improve productivity? Join Anaplan and help us accelerate our growth!

We are seeking an experienced VP GTM Enablement to be a key business partner to our global GTM organization and prioritize the success of our GTM teams through extraordinary enablement.

This role will report to our SVP, GTM Strategy and Operations, direct a team of Sales Enablement leaders aligned to each geo, and drive the execution of GTM onboarding, training programs, and a variety of learning journeys to support our Account Executives and GTM roles. This individual will be part of the GTM Operations senior leadership team and be a key leader within the GTM organization.

In collaboration with the GTM Leadership, you will deliver differentiated enablement by:

• Developing and driving a best-in-class GTM enablement program, anchored around our ambitious 3-year Business and GTM strategy and transformation.
• Understanding key business requirements and strategies across different industries and segments to determine impact and value through Enablement Programs
• Aligning the business needs to specific Enablement Programs from Onboarding to role-based Learning Journeys as key driver for employee success, continuous learning, and internal career growth
• Delivering high quality Enablement Programs that cover sales and GTM operational excellence, tools, and processes that increase performance; specific soft and business skills; and product and industry knowledge to drive the development and discernment of our salespeople

Key objectives for the global GTM Enablement team are:

• Evaluate, build, and drive adoption of plans and processes to ensure optimal use of sales content, sales collateral, and local market and village resources
• Support the cross functional GTM roles in Sales, Customer Success, Presales, and Demand Generation
• Role model, drive and deliver key enablement programs with Sales and GTM leadership
• Help develop and drive implementation of the strategy for enablement programs and tools crafted to improve GTM productivity and the efficiency of our onboarding process
• Lead a high-performing team focused on the design, delivery, effectiveness, continuous improvement, and maintenance of a portfolio of enablement programs, reference materials, and distribution/delivery mechanisms across the globe
• Develop a blended learning model to include classroom, webinars, self-paced, and event-based training, using conventional and new learning technologies
• Provide thought leadership and strategy development in the domain of enablement methods and delivery systems to drive innovation, process improvement, and operational excellence
• Ensure team employs detailed and meticulous qualitative and quantitative analyses to identify and prioritize enablement needs, define the quantifiable relationship between training and desired outcomes, and measure program effectiveness
• Be a subject matter expert in our sales process and methodology
• Ensure team members have clarity of purpose, the tools required to meet their responsibilities, and an environment conducive to diversity of thought, innovation, and personal/career growth
• Develop and activate enhanced, uniform sales methodology platform – drive adoption and accountability across markets and critical internal partners.
• Lead implementation of playbooks across lines of business to provide GTM roles with tools to more confidently prospect, sell and retain business

Requirements:

• 15 - 20 years of GTM, sales enablement, or sales management experience
• Bachelor’s Degree required, Master’s Degree or degree in Instructional Design a plus
• Executive presence and communication, with ability to influence
• Strong strategy development, teamwork and problem-solving skills
• Comfortable presenting in front of large groups
• Consistent record of producing and hosting informative events, driving adoption, and measuring impact of programs
• Ability to adjust on the fly to new demands
• Demonstrated leadership in delivering results with large-scale, cross-functional teams
• Experience working with Learning Management Systems and other related systems and processes
• Proven track record of leading and developing high performance teams
• Ability to conduct analyses, interpret results, and effectively communicate insights