Full-Time
Software Engineer
Product
Confirmed live in the last 24 hours
Persona
201-500 employees
Provides identity verification tools for businesses
Compensation Overview
$130k - $220kAnnually
Junior, Mid
San Francisco, CA, USA
This is a hybrid position, requiring some in-office days.
You match the following Persona's candidate preferences
Employers are more likely to interview you if you match these preferences:
- Product-thinker - You build products in a way that maximizes product value while minimizing complexity. You understand and can resolve tensions between product requirements and engineering design for large-scale projects.
- Innovative mindset - You go beyond implementing what is tasked and make product suggestions and features that help push our product forward. You are naturally curious and embrace change.
- Independent thinking - You learn from your mistakes quickly, and know how to unblock yourself when needed. You give yourself agency to take on new problems and drive them to impactful solutions.
- Perfect is the enemy of good - You take pride in understanding and solving problems as soon as possible, and learn quickly from mistakes in the spirit of growing as an engineer.
- Collaborative spirit - Collaboration isn’t just a buzzword for you, it’s your secret to success. You leverage the diverse perspectives of your teammates and sometimes go out of your way to learn other functions to get the job done.
- Design, build, and ship foundational aspects of the identity platform
- Create innovative solutions that will help fight fraud and delight customers
- Work directly with customers to build product features
- Handle all different types of scale - from helping a new start up automate their manual processes to supporting enterprises with their Super Bowl Sunday scale
- 2+ years of experience as a software engineer
- Experience with our tech stack: React, Ruby on Rails, Kubernetes, Google Cloud (GCP), MySQL, MongoDB
Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web SDKs and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time identity verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users, ultimately contributing to a more secure internet.
Company Size
201-500
Company Stage
Series C
Total Funding
$211.6M
Headquarters
San Francisco, California
Founded
2018
Simplify's Take
What believers are saying
- Advancements in AI-based face spoof detection strengthen Persona's fraud prevention.
- Partnership with AtData enhances Persona's email-centric fraud detection capabilities.
- À la carte tools expand Persona's service offerings beyond identity verification.
What critics are saying
- Class action lawsuit may harm Persona's reputation and financial standing.
- Competition from companies like Trulioo could threaten Persona's market share.
- Rapid AI-based face spoofing advancements challenge Persona's verification reliability.
What makes Persona unique
- Persona offers customizable identity verification flows for diverse business needs.
- The company integrates AI to enhance fraud detection and prevention capabilities.
- Persona's Know Your Seller solution addresses compliance with the INFORM Consumers Act.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↓ -1%Persona, a leading global identity platform, today announced significant advancements in its AI-based face spoof detection capabilities. These updates strengthen Persona’s ability to detect and prevent increasingly sophisticated generative AI fraud techniques.AI-based face spoofs – such as deepfakes, synthetic faces, and face morphs – have enabled fraudsters to scale attacks at an unprecedented pace. For businesses that rely on identity verification, this poses growing risks, from significant financial losses to reputational damage. Gartner predicts that by 2026, attacks using AI-generated deepfakes on face biometrics may lead up to 30% of enterprises to no longer consider identity verification and authentication solutions reliable in isolation. This underscores the need for multi-layered fraud prevention tools that can respond to emerging threats.“Given the 50x increase in deepfakes over the past few years, it’s evident that generative AI will continue to transform the fraud landscape,” said Rick Song, CEO of Persona. “Our fraud solutions are designed to adapt in real time to ensure our customers remain protected against even the most sophisticated attacks
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn MoreMy, how quickly the tables turn in the tech world. Just two years ago, AI was lauded as the “next transformational technology to rule them all.” Now, instead of reaching Skynet levels and taking over the world, AI is, ironically, degrading.Once the harbinger of a new era of intelligence, AI is now tripping over its own code, struggling to live up to the brilliance it promised. But why exactly? The simple fact is that we’re starving AI of the one thing that makes it truly smart: human-generated data.To feed these data-hungry models, researchers and organizations have increasingly turned to synthetic data. While this practice has long been a staple in AI development, we’re now crossing into dangerous territory by over-relying on it, causing a gradual degradation of AI models. And this isn’t just a minor concern about ChatGPT producing sub-par results — the consequences are far more dangerous.When AI models are trained on outputs generated by previous iterations, they tend to propagate errors and introduce noise, leading to a decline in output quality
Don’t miss OpenAI, Chevron, Nvidia, Kaiser Permanente, and Capital One leaders only at VentureBeat Transform 2024. Gain essential insights about GenAI and expand your network at this exclusive three day event. Learn More. It’s hard to believe that deepfakes have been with us long enough that we don’t even blink at the sound of a new case of identity manipulation. But it hasn’t been quite that long for us to forget.In 2018, a deepfake showing Barack Obama saying words he never uttered set the internet ablaze and prompted concern among U.S. lawmakers
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Regtech Trulioo, an identity platform supporting Business Verification, partners with EQ Bank.