Product Marketing Manager

In Some Jobs You Take Orders. In This One, You Write History.

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals, the majority of U.S. health plans, retail pharmacies and pharmacy benefit managers, and millions of health care decision-makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We’re looking for people who are intelligent, productive, committed, willing and able to go above and beyond, passionate about making a difference, innovative and energized. You’ll play an essential role in a successful company’s continued growth.

Are you ready for this exciting challenge?

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First Databank (FDB) is currently seeking a Product Marketing Manager with at least 7 years of experience in healthcare technology. The Product Marketing Manager plays a critical role as a strategic contributor responsible for the marketing success of some of FDB’s most impactful and innovative solutions.

This role blends deep healthcare domain knowledge with modern B2B marketing expertise. The ideal candidate will be a creative strategist, flawless communicator, and technical marketer who can translate complex clinical and software concepts into compelling stories that drive demand, engagement, and adoption.

This individual is responsible for the creation and execution of marketing programs to support the commercial success of various FDB solutions, and collaborates with product managers, subject matter experts, outside vendors, the VP of Marketing, and other commercial team members to create marketing plans and implement strategies and tactics for product launches, demand generation, upselling, cross-selling, lead nurturing, and more to help drive revenue.

This position is based in our South San Francisco, CA or Carmel, IN office and follows a hybrid work model, with an expectation to work on-site at least three days per week. Travel within the U.S. is expected 6–12 times per year to tradeshows, FDB offices, and other company and industry events.

Responsibilities

Strategic Leadership for Assigned Product Lines and Verticals

• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment.
• Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s SMEs to align messaging, growth targets, and customer needs.
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives.

Innovation and Campaign Excellence

• Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing (ABM) platforms, marketing automation, and emerging B2B strategies.
• Experiment with and implement new digital formats, such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI.
• Collaborate closely with the digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization.

Product Launch and Growth Enablement

• Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams.
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs.
• Support and evolve strategic partner and channel marketing collaboration, where applicable.

Content and Communications Excellence

• Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools.
• Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences and roles.
• Collaborate with internal SMEs and external vendors to deliver differentiated content and value.

Market Intelligence and Strategy

• Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit.
• Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy.

Measurement, Insight and Optimization

• Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, and campaign ROI.
• Work closely with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking.
• Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders.
• Contribute to performance reviews with actionable insight into marketing effectiveness.

Required Skills

• Proven ability to lead go-to-market strategy for complex products, ideally those with clinical, regulatory, or high-value sales cycles.
• Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives.
• Adept at managing external vendors, freelancers, and agencies.
• Passionate, intellectually curious, and motivated by continuous improvement and innovation.
• Comfortable navigating ambiguity and adjusting to evolving business and market needs.
• Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences.
• Ability to independently generate high-quality written content. This is a hands-on writing role and cannot be fully delegated to copywriters or Marcom.

Required Experience

• 7+ years of B2B product marketing experience in healthcare IT, digital health, or clinical technology.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement and optimization.
• Strong working knowledge of marketing automation, demand generation, digital marketing and advertising, and other tools.

Preferred Qualifications

• Master’s degree in marketing, communications, business, or a related field.

Accommodations

We are committed to an accessible application process. If you need an accommodation to apply, please contact [email protected]. This email address is for accommodation requests only.

Benefits

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life and disability insurance; a 401(k) retirement plan; a flexible spending account; paid holidays; paid time off; an employee assistance program; and other company benefits.

Base Salary Range: 120000 - 140000 USD