Opus 2

Builds collaborative case and hearing software

Digital Campaign Manager

Performance & Paid MarketingUpdated on Nov 14

Full-timeRemote in USARemote

About the Job

Requirements

At least 5 years of experience in B2B digital marketing, focused on paid social and programmatic advertising; SaaS experience is preferred.
Hands-on expertise with LinkedIn Business Manager, including building, managing, and optimizing campaigns across LinkedIn ad formats and reporting on pipeline influence.
Hands-on experience with Demandbase or a comparable account-based marketing platform such as 6sense, including intent data, journey stages, and account-targeted display advertising.
A proven track record of achieving pipeline and return-on-investment targets through optimization of digital marketing campaigns at scale.
Experience with marketing automation and customer relationship management platforms such as HubSpot or Salesforce for lead nurture, reporting, and campaign attribution.
Strong analytical skills and comfort working with campaign dashboards, conversion data, and performance reporting.
Expertise developing and executing integrated marketing plans that combine digital and field tactics.
Ability to manage projects, multitask, and prioritize concurrent campaigns and programs.
Bachelor's degree in marketing, business, or a related field, or equivalent work experience.

Responsibilities

Plan and execute digital strategy supporting integrated campaign strategy, aligning with regional campaign managers to grow awareness, engagement, marketing qualified accounts, and sales qualified opportunities across global targets.
Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across key personas in Opus 2 buying groups.
Lead utilization and optimization of Demandbase as the core account-based marketing platform, leveraging intent data, buying signals, and account-level display advertising to ensure coverage across target accounts in alignment with sales.
Manage digital ad campaigns across display and social channels, continuously testing creative, audience segments, and bidding strategies to improve performance and return on investment.
Develop and manage email programs to keep engaged contacts warm and move top-of-funnel prospects through the buyer's journey to conversion.
Collaborate with content and design teams to develop digital ad creative and landing page experiences relevant to target audiences.
Coordinate with regional campaign managers and marketing operations on account-based marketing execution, audience targeting, and performance reporting.
Deploy digital marketing strategy to accelerate in-pipeline opportunities.
Monitor, analyze, and report on digital campaign performance, using data to evaluate effectiveness and optimize programs.
Stay current on digital marketing trends, platform updates for LinkedIn and Demandbase, and emerging best practices.

Desired Qualifications

SaaS experience.

Digital Campaign Manager

Opus 2 · Kansas City, United States (Remote) · Full-time · Posted 2026-08-28

Workplace: remote

Department: Marketing

Description

The Digital Campaign Manager is responsible for planning, managing, and executing integrated digital marketing initiatives to drive pipeline and revenue growth. You will work closely with stakeholders across marketing, sales, operations, and client success teams, focused on digital channels — including LinkedIn advertising, Demandbase ABM, display, and email — to engage target accounts and move prospects through the buyer's journey.

What you'll be doing

Plan and execute digital strategy supporting integrated campaign strategy, aligning with regional campaign managers, to grow awareness, engagement, marketing qualified accounts (MQAs), and sales qualified opportunities across global targets
Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across all key personas in Opus 2 buying groups
Lead the utilization and optimization of Demandbase as the core ABM platform, leveraging intent data, buying signals, and account-level display advertising to ensure coverage across target accounts in alignment with sales
Manage digital ad campaigns across display and social channels, continuously testing creative, audience segments, and bidding strategies to improve performance and ROI
Develop and manage email programs to keep engaged contacts warm and move top-of-funnel prospects through the buyer's journey to conversion
Collaborate with content and design teams to develop compelling digital ad creative and landing page experiences relevant to target audiences
Coordinate with regional campaign managers and marketing operations on ABM execution, audience targeting, and performance reporting
Deploy digital marketing strategy to accelerate in-pipeline opportunities
Monitor, analyze, and report on digital campaign performance regularly, using data to evaluate effectiveness and optimize programs
Stay current on digital marketing trends, platform updates (LinkedIn, Demandbase), and emerging best practices

Requirements

What we're looking for in you

5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising, preferably in SaaS
Hands-on expertise with LinkedIn Business Manager — building, managing, and optimizing campaigns across all LinkedIn ad formats and reporting on pipeline influence
Hands-on experience with Demandbase or a comparable ABM platform (e.g., 6sense), including intent data, journey stages, and account-targeted display advertising
Proven track record of achieving pipeline and ROI targets through optimization of digital marketing campaigns at scale
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for lead nurture, reporting, and campaign attribution
Strong analytical skills — comfortable working with campaign dashboards, conversion data, and performance reporting
Expert at developing and executing integrated marketing plans that combine digital and field tactics
Strong, decisive project manager able to multitask and prioritize concurrent campaigns and programs
Excellent written and verbal communication skills, effective both collaboratively and in a remote/virtual environment
Bachelor's degree in marketing, business, or a related field, or equivalent work experience

Benefits

Working for Opus 2

Opus 2 is a global leader in LegalTech, creating solutions to drive digital transformation in the industry. We are a trusted partner of the world’s leading legal teams with 98 percent of the world’s 50 largest law firms using Opus 2.

Our people-first culture is the foundation of our achievements. We work together in a high-energy, future-focused, service-minded culture that delivers the best legal tech solutions in the market. Working at Opus 2, you will receive:

401k contribution
21 days annual vacation with additional days offered at length-of-service milestones
Healthcare, dental plan and vision insurance benefits
Annual paid day for volunteer service or dependent care
An opportunity to participate in the employee share program

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About the Company

Opus 2

Builds collaborative case and hearing software

Opus 2 develops cloud software and provides hearing services for law firms, corporate legal departments, courts and arbitration organisations. Its platform organises evidence, documents, chronologies and transcripts so case teams can collaborate, annotate materials and prepare proceedings. Products cover case preparation, hearing presentation, chambers administration and institutional case management, with AI tools for document analysis and drafting. The company sells software access and related services, supporting hearings with project management, technical staff and transcription for participants in disputes. Founded in 2008, Opus 2 is headquartered in London, United Kingdom.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Vaughan, Canada
Founded: 2008

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