About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role:

We are looking for an experienced Growth Marketing Lead to own and scale our growth marketing efforts across Claude models and products. As a foundational member of the team, you’ll establish our digital marketing strategy, build high-performing teams, and drive measurable growth across existing channels while validating and scaling new channels. The ideal candidate combines strategic leadership with hands-on execution skills, bringing deep B2C and B2B expertise to help us drive rapid growth in a fast-paced environment.

Responsibilities:

Lead, hire, and develop high-performing teams across paid acquisition, lifecycle marketing, content, SEO, influencer marketing, affiliates, and other growth initiatives
Define and execute our foundational growth marketing strategy, driving top of funnel acquisition with positive ROI while growing consumer mindshare and brand awareness
Test new channels to validate potential for significant growth, and scale validated channels into mature acquisition motions
Lead execution of rapid experimentation and A/B testing across channels to continuously enhance performance and results
Establish and scale our attribution model, marketing technology stack, and automation infrastructure
Partner with product, engineering and design teams to execute on shared opportunities and maintain a seamless user experience
Own the user acquisition journey end-to-end across our web and app surfaces, creating a holistic experience that delights users at every step

You may be a good fit if you:

Have 10+ years of digital marketing experience, building a growth marketing function from the ground up inside of high-growth B2C and B2B software startups. This includes leading growth marketing for B2B software products with a strong PLG motion
Developed and scaled a high-performing team of digital and growth marketers. Comfortable operating as both a strategic leader and hands-on practitioner in a fast-paced environment
Have a track record of successfully scaling channels, with deep experience across a portfolio of channels including paid search, paid social, content, mobile, SEO, lifecycle, influencer, affiliate, and others
Have strong proficiency in leveraging data for decision making, while being fluent in A/B testing, conversion optimization, and advanced attribution and measurement methodologies
Possess excellent communication and leadership skills to effectively engage with cross-functional stakeholders and senior leaders

The expected salary range for this position is:

Annual Salary:

$300,000—$355,000 USD

Logistics

Education requirements: We require at least a Bachelor’s degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you’re interested in this work. We think AI systems like the ones we’re building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we’re different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

Growth Marketing Lead

Anthropic

Compensation Overview

About Anthropic

About the role:

Responsibilities:

You may be a good fit if you:

Logistics

How we’re different

Come work with us!

Keyword Match

6 month growth

1 year growth

2 year growth

Simplify's Take

What believers are saying

What critics are saying

What makes Anthropic unique

Benefits