Industry Analyst
About the job
- A bachelor's degree or equivalent is required.
- Two to four years of experience in a research, analyst, content marketing, or communications role, ideally at an agency, media company, or e-commerce brand.
- Strong writing skills and the ability to turn data into clear, engaging narratives.
- Comfort working with data, including spreadsheets, campaign dashboards, and platform reporting, to find insights.
- Genuine interest in e-commerce, direct-to-consumer brands, and digital marketing trends.
- Ability to independently source, research, and deliver content with minimal oversight.
- Ability to adapt to varied responsibilities and day-to-day uncertainty in a startup environment.
- Research and track trends across e-commerce, direct-to-consumer, paid media, and creative to identify timely, shareable insights.
- Write articles, LinkedIn posts, newsletters, and reports that establish the company as a thought leader in performance marketing.
- Analyze platform changes, including Meta, TikTok, and Google, and translate them into digestible takeaways for clients and prospects.
- Mine internal campaign data and case studies for statistics, benchmarks, and stories that can be developed into content.
- Collaborate with leadership and account teams to identify content ideas from real client work.
- Build and maintain a regular content calendar and publishing cadence across owned channels, including the blog, LinkedIn, and newsletter.
- Support the creation of sales collateral, decks, and one-pagers grounded in original data or research.
- Monitor competitors and industry publications to keep the company's point of view sharp and differentiated.
- Track content performance, including engagement, reach, and inbound leads, and iterate based on what resonates.
- Experience with tools such as Notion, Motion, and LinkedIn Analytics.
About the company
GrowOdyssey helps brands grow by managing and optimizing their digital marketing campaigns. They combine media buying (purchasing ads), creative content development (designing engaging ads), and landing page optimization (improving pages to boost conversions) to reduce how much it costs to acquire each customer. Their process measures results in real revenue metrics, aiming to lower Customer Acquisition Cost (CAC) while increasing sales. They stand out from competitors by offering an integrated, high-value service that targets brands with significant ad spend (typically more than $20,000 per month) and demonstrates measurable outcomes through client testimonials. The company’s goal is to help clients achieve sales growth and meet or exceed their revenue targets by making marketing campaigns more efficient and effective.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
2020
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Simplify's Take
What believers are saying
- Odyssey posted three creative-strategist openings between April and October 2026, signaling active hiring.
- September 2026 listings show 11-50 employees and 39 tracked contacts, suggesting operating scale.
- Its creator-heavy UGC workflow fits TikTok, Meta, and YouTube performance demand now.
What critics are saying
- Headcount fell 6% year over year, showing stalled growth and margin pressure.
- RevenueBase marked Odyssey only partially evidenced in Boston on September 27, 2026.
- If client acquisition stalls, Odyssey's agency model collapses under commodity pricing within quarters.
What makes Odyssey unique
- Since July 2026, Odyssey expanded into advertorials and owned publishers, broadening monetization.
- It bundles media buying, creative production, and landing-page optimization for 7-figure consumer brands.
- Boston-based team targets clients spending over $20,000 monthly, focusing on measurable ROAS.
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Benefits
- Remote Work Options