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Odyssey

Growth-focused marketing agency: media buying, optimization

Industry Analyst

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • A bachelor's degree or equivalent is required.
  • Two to four years of experience in a research, analyst, content marketing, or communications role is required; experience at an agency, media company, or e-commerce brand is preferred.
  • Strong writing skills and the ability to turn data into clear, engaging narratives are required.
  • Comfort working with spreadsheets, campaign dashboards, and platform reporting to identify insights is required.
  • A genuine interest in e-commerce, direct-to-consumer brands, and digital marketing trends is required.
  • The candidate must be able to independently source, research, and publish content with minimal oversight.
  • The candidate must be comfortable handling varied responsibilities and day-to-day uncertainty in a startup environment.

Responsibilities

  • Research and track trends across e-commerce, direct-to-consumer, paid media, and creative to identify timely, shareable insights.
  • Write articles, LinkedIn posts, newsletters, and reports to establish Odyssey as a thought leader in performance marketing.
  • Analyze platform changes across Meta, TikTok, Google, and other platforms and translate them into accessible takeaways for clients and prospects.
  • Mine internal campaign data and case studies for statistics, benchmarks, and stories that can be developed into content.
  • Collaborate with leadership and account teams to identify content ideas from client work.
  • Build and maintain a regular content calendar and publishing cadence across the blog, LinkedIn, and newsletter.
  • Support the creation of sales collateral, presentations, and one-pagers based on original data or research.
  • Monitor competitors and industry publications to keep Odyssey's perspective differentiated.
  • Track content engagement, reach, and inbound leads, and adjust content based on performance.

Desired Qualifications

  • Experience with tools such as Notion, Motion, and LinkedIn analytics is a plus.

About the Company

Odyssey

Growth-focused marketing agency: media buying, optimization

GrowOdyssey helps brands grow by managing and optimizing their digital marketing campaigns. They combine media buying (purchasing ads), creative content development (designing engaging ads), and landing page optimization (improving pages to boost conversions) to reduce how much it costs to acquire each customer. Their process measures results in real revenue metrics, aiming to lower Customer Acquisition Cost (CAC) while increasing sales. They stand out from competitors by offering an integrated, high-value service that targets brands with significant ad spend (typically more than $20,000 per month) and demonstrates measurable outcomes through client testimonials. The company’s goal is to help clients achieve sales growth and meet or exceed their revenue targets by making marketing campaigns more efficient and effective.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Boston, MA
Founded
2020

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