Full-Time

Insights Analyst

Posted on 11/1/2024

Highwire

Highwire

51-200 employees

Public relations for disruptive technology companies

Consulting

Mid, Senior

Remote in USA

Open to hiring in multiple states, but position is remote with a specific location in Boston, MA.

Category
Data Science
Data Analysis
Data & Analytics
Required Skills
Tableau
Data Analysis
Google Analytics
Requirements
  • 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
  • Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
  • Passionate about working with data to derive insights and confidence in translating these into actionable recommendations.
  • Strong verbal and written communication skills, with the ability to present data clearly and persuasively.
  • Highly organized, with excellent time management and a keen eye for detail.
  • Capable of identifying trends and solving strategic problems using data.
  • Familiarity with social platforms and emerging trends in digital and social media.
Responsibilities
  • Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
  • Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
  • Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.
  • Use analytics platforms (e.g., Google Analytics, Sprout Social) to assess content performance and provide recommendations for optimization.
  • Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
  • Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
  • Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its strategies to the fast-paced and competitive media landscape, ensuring that clients' messages reach the right audiences. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Candor Content enhances digital marketing capabilities and content services.
  • Shamrock Capital's investment is set to accelerate growth and market reach.
  • Integration of AI improves efficiency and innovation in PR services.

What critics are saying

  • Rapid AI integration may pose ethical and regulatory challenges.
  • Candor Content acquisition could disrupt existing workflows and client relationships.
  • Departure of key personnel like Granger Marcomm may impact leadership and client relations.

What makes Highwire unique

  • Highwire leverages its journalism roots for compelling narratives in tech PR.
  • Strategic Silicon Valley location offers access to cutting-edge technology and talent.
  • Specialized practice groups focus on key areas like AI, cleantech, and security.

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