Influencer Specialist

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Campbell’s Company is building a powerhouse team of culturally connected business-building marketers. We are looking for someone who brings creativity, cultural fluency, and a passion for brand storytelling to help bring our iconic brands to life in meaningful ways.

We are looking for a creative and results-driven Influencer Marketing Specialist to join our marketing team. In this role, you will be responsible for identifying, recruiting, and managing relationships with influencers to promote our brand, products, or services. The ideal candidate has a deep understanding of influencer culture, trends, and best practices across platforms like Instagram, TikTok, YouTube, and more.

What will you do...

• Influencer Strategy, Vetting & Execution
  Develop and execute full-funnel influencer marketing strategies to support brand awareness, engagement, and conversion goals. Identify influencers and brand ambassadors across various platforms for earned, paid and shopper opportunities, including vetting and risk assessment.

• Relationship Management
  Build and maintain strong relationships with brand fans, influencers and content creators including coordination of product seeding, mailers, unboxings, and more. Negotiate contracts, deliverables, and compensation in line with budget and campaign goals.

• Campaign Coordination
  Coordinate campaign logistics, timelines, budgets, and content approvals. Collaborate with social media, consumer engagement, media, and PR teams to ensure cohesive brand messaging and fully integrated activation across touchpoints.

• Performance Measurement
  Monitor and measure campaign performance using KPIs such as reach, engagement, conversions, and ROI. Manage influencer databases and elevating engagement and performance of all partnerships.

• Cultural, Trend & Industry Awareness
  Stay up to date on industry trends, platform updates, and competitor campaigns to inform strategy and maintain a competitive edge. Maintain consistent pulse on cultural moments and opportunities to insert our brands via influencer tactics.

Who you will work with...

• Internal PR and brand teams.

• Journalists, influencers, and media professionals.

• Cross-functional partners across marketing, communications, and brand strategy.

• Executives and spokespeople during media engagements and training.

What you bring to the table…  (Must Have)

• Two plus years of experience in influencer marketing or social media strategy.

• Strong knowledge of major social platforms (Instagram, TikTok, YouTube, etc.) and influencer tools (e.g., AspireIQ, GRIN, CreatorIQ, Upfluence).

• Excellent communication, negotiation, and organizational skills.

• Data-driven mindset with experience in campaign reporting and analytics.

• Creative thinkers with passion for digital trends and influencer culture.

• Familiarity with affiliate marketing or paid influencer campaigns.

• Existing network of influencer contacts is a plus.

• Excellent written and verbal communication skills with keen sense of judgment and storytelling ability.

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

It would be nice if you have... (Nice to Have)

• CPG experience

• Experience supporting brand activations and event-based storytelling.

• A keen sense of cultural fluency and trend awareness.

• Firsthand experience managing a brand newsroom or similar content hub.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.