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Full-Time

Category Manager

Posted on 6/18/2024

Siete Family Foods

Siete Family Foods

51-200 employees

Produces grain-free Mexican food products

Food & Agriculture
Consumer Goods

Mid, Senior

Austin, TX, USA

This position is onsite at the company's headquarters in Austin, USA. It could potentially be remote for the right candidate.

Category
Product Analytics
Product Strategy
Product Marketing
Product
Required Skills
Sales
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Strong grasp of industry data from syndicated partners like SPINS, Circana, and/or Numerator
  • Proficiency in Excel including vlookups, pivot tables
  • 3+ years in food/beverage CPG sales and/or category management
  • Comfort with Google Slides and Powerpoint
Responsibilities
  • Develop selling stories and materials by analyzing scan and consumer data
  • Partner with Sales account leads on customer specific selling opportunities
  • Collaborate with Brand and Innovation teams to build selling materials
  • Communicate category and competitive trends through reporting and presentations
  • Contribute to cross functional innovation planning and strategy
  • Support ad hoc analytical requests for business questions
  • Maintain and optimize selling resources

Siete Family Foods produces grain-free Mexican-inspired food products, focusing on health-conscious alternatives to traditional cuisine. Their product line includes tortillas, tortilla chips, taco shells, dips, sauces, and seasonings, catering to those on keto, low-carb, and grain-free diets. Siete Foods operates primarily through a direct-to-consumer model via their website, while also being available in retail stores. This approach allows them to reach a diverse audience, including individuals with dietary restrictions and those who enjoy Mexican flavors. Unlike many competitors, Siete Foods emphasizes family values and community engagement, offering recipes and apparel alongside their food products. Their goal is to provide delicious, accessible options that promote healthier eating habits.

Company Stage

Seed

Total Funding

$90M

Headquarters

Austin, Texas

Founded

2014

Growth & Insights
Headcount

6 month growth

4%

1 year growth

15%

2 year growth

53%
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Simplify's Take

What believers are saying

  • High order volumes indicate strong demand, suggesting robust market acceptance and growth potential.
  • Partnerships with brands like Sweetgreen and Nixta Taqueria enhance Siete Foods' visibility and credibility in the market.
  • Their involvement in community initiatives, such as donating school lunches, strengthens brand loyalty and social responsibility.

What critics are saying

  • Shipping delays due to high order volumes could lead to customer dissatisfaction and potential loss of repeat business.
  • The niche market of grain-free, Mexican-inspired products may limit their customer base compared to more broadly appealing health food brands.

What makes Siete Family Foods unique

  • Siete Foods specializes in grain-free, Mexican-inspired products, setting them apart in the health food market where few competitors offer such a niche combination.
  • Their direct-to-consumer model, combined with a strong retail presence, allows them to reach a broad audience while maintaining control over their brand experience.
  • The company's deep-rooted family values and commitment to health-conscious alternatives resonate strongly with consumers seeking authenticity and quality.

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