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Marriott and Hilton deals with ResortPass deliver revenue for resorts spas and health clubs through day-access. By Charlie Emmerson 24 Jul 2026 The day-access market for fitness and spa experiences is creating new revenue streams for resorts Credit: Marriott Bonvoy Marriott has made ResortPass an approved vendor, but individual Hotel s must still choose to join the platform Hilton has extended its ResortPass Partnership for three years ResortPass has grown from more than 900 partners and 1.6 million guests in 2022 to more than 2,700 partners and five million guests It says some properties are getting US$3 million a year benefit Job opportunities Heritage Great Britain c£70,000pa + benefits + relocation support location: Isle of Wight, United Kingdom Marriott has signing a global agreement with ResortPass that will make it easier for participating hotels to offer paid day-access to Resort Spas, Health clubs, pools, cabanas and day rooms. Hundreds of Marriott properties have already worked with ResortPass through individual agreements, with the new arrangement creating a route for additional hotels to join the platform if they choose. Marriott has approximately 7,000 health clubs across 14 major markets globally, while the majority of its upscale hotels have spas, indicating the scale of the opportunity. Founded in 2016 by Amanda Szabo, ResortPass has created a marketplace that enables consumers to book access to hotel amenities without purchasing an overnight stay. The company now partners with more than 2,000 hotels across more than 30 countries and has served more than five million guests. Former ClassPass executive Michael Wolf joined the business as CEO in 2022 to lead its next phase of growth. For resort operators, the success of ResortPass highlights the growing commercial value of resort spas and health clubs, which are increasingly viewed as standalone businesses capable of attracting local residents and visitors. ResortPass says it generates hundreds of millions of dollars in ancillary revenue each year for its partners, with some properties generating as much as US$3 million annually. Wolf said: "People are increasingly looking for opportunities to rest, recharge and connect without committing to an overnight stay. "This agreement gives more Marriott hotels the opportunity to meet that demand while unlocking additional value from their existing amenities." ResortPass's Expansion has been supported by US$37.4 million in funding, including a US$26 million Series B round completed in 2022. The round was co-led by 14W and Declaration Partners, with Participation from existing investor CRV and new backers including Jessica Alba, Gwyneth Paltrow, Brian Kelly - founder of The Points Guy - and William Morris Endeavor. The most recent funding round was completed at more than two-and-a-half times the valuation achieved in the previous round. Since the raise, ResortPass has more than doubled its hotel network from 900 properties to more than 2,000 and increased the number of guests using the platform from 1.6 million to five million. The Marriott announcement follows Hilton's decision earlier this month to extend its own partnership with ResortPass. The agreements reflect the growing commercial importance of resort Wellness. According to the 2025 ISPA U.S. Spa Industry Study, commissioned by the ISPA Foundation and conducted by PwC, resorts are one of the most profitable business models, with 54 per cent of resort and hotel spas reporting profit margins of 20 per cent or more and around 25 per cent achieving margins exceeding 30 per cent. The ResortPass model has equal potential for spa and health and Fitness and while ResortPass is not a substitute for a conventional health club Membership, it's creating a new route to market for resort fitness facilities, enabling operators to sell access to consumers seeking a Premium experience. Liz Terry, editor of HCM and editorial director of Spa Business, said: "For decades, the leisure sector has relied on two primary business models: memberships and overnight stays. ResortPass represents a third model based on day-access. "As resort health clubs, hotel spas and social wellness clubs continue to invest in premium facilities, the distinction between members, overnight guests and day visitors is likely to become increasingly blurred in resort locations." Facilities such as health clubs, pools, spas, cabanas and F&B are becoming bookable on a day-access basis Credit: Marriott Bonvoy More news. 1 - 15 of 69,718 24 Jul 2026 23 Jul 2026 22 Jul 2026 Private investment company Franchise Equity Partners has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders. 22 Jul 2026 21 Jul 2026 1 - 15 of 69,718

ClassPass brings more experiences to users with theme parks, zoos, aquariums, and attractions. Users can now put credits toward new destinations nationwide, including Six Flags(R), LEGOLAND(R), Kennedy Space Center, and SeaWorld(R) New York, NY / Jul 21, 2026 / ClassPass ClassPass, the app that provides access to thousands of fitness and wellness experiences worldwide, today announced a major U.S. expansion into entertainment and family activities in collaboration with EBG, a leading entertainment and travel commerce platform that connects brands to high-value experiential offerings and new benefits. Users can now book admission to a curated selection of theme parks, zoos, aquariums, and other attractions, marking ClassPass's boldest step yet toward becoming the go-to app for in-person wellness activities. The new destinations will include Bay Area Discovery Museum, Georgia Aquarium, Golf N Stuff(R) Family Fun Park in Norwalk, CA, Kennedy Space Center, LEGOLAND Florida, Phoenix Zoo, San Antonio Zoo(R), SeaWorld San Diego, Sesame Place(R) San Diego, and Six Flags Magic Mountain. Credits can be redeemed for bundles of 1, 2, or 4 tickets, making it easy for families to enjoy these attractions together. The launch builds on ClassPass's rapidly growing lifestyle offerings, which now extend beyond fitness and wellness to include movies, painting, live events, and more. ClassPass has seen clear demand for more ways to use credits beyond fitness: movie bookings on ClassPass increased over 22% from March to May 2026, after Regal Cinemas, Marcus Theatres, and LOOK Dine-In Cinemas joined AMC Theatres on the app in February 2026. Now, through EBG's network of partners, ClassPass is giving users more flexibility to find major attractions and family-friendly activities that fit into their everyday lives. "Our mission has always been to give users one flexible way to access wellness, however they define it," said Fritz Lanman, CEO of Playlist, ClassPass's parent company. "For some that's a yoga class or a spa visit; for others it's a day out with family at an amusement park. Adding theme parks, zoos, and aquariums extends that mission to even more of the experiences our users love, while giving these venues a powerful new channel for attendance and incremental revenue." "At San Antonio Zoo, our mission is to inspire people to love, engage with, act for, and protect animals and the places they live. Partnering with ClassPass introduces the zoo to new audiences and creates another easy, accessible way for people to experience wildlife while supporting our conservation mission," said Victoria De Leon, Senior Director of Public Relations at San Antonio Zoo. "Phoenix Zoo is proud to partner with ClassPass to unlock a new category of experiences for their members," said Sonya Wade, Group Sales Manager at Phoenix Zoo. Experiences are available now through the ClassPass app and website. Users can browse participating venues, view available dates, and redeem credits through the same seamless booking process they use for fitness classes and wellness appointments. ClassPass is not a reseller or broker of tickets. About ClassPass ClassPass is redefining fitness and wellness by bringing the world's best classes, appointments, and experiences into one app. Founded in 2013, ClassPass connects users to millions of workouts and lifestyle offerings across 31 countries while working directly with businesses to merchandise their excess inventory, bring more clients in the door, and generate new streams of revenue. With tens of thousands of fitness studios, gyms, salons, and spas in the ClassPass network, users can choose from a broad range of options including workouts like strength training, yoga, Pilates, and boxing, and wellness services like massage, acupuncture, manicures, and more. Additionally, ClassPass is available as a wellness benefit for the world's leading employers. ClassPass is part of the Playlist portfolio of brands. Learn more at http://classpass.com. About EBG EBG powers a proprietary suite of e-commerce platforms and technology solutions to deliver exclusive deals and special offers from the world's top brands and experiences. Specializing in live entertainment, travel, shopping products and consumer services, EBG operates and supports a network of membership-based marketplaces and owns the nation's most comprehensive employee savings program. Visit www.ebgsolutions.com to learn more about EBG and its commitment to connecting people to exceptional experiences. Press Contact Annie Chapdelaine [email protected]

ClassPass has released its first Industry Impact Report, measuring its contribution to the fitness and wellness economy using platform data and user surveys. The report shows 94% of users are new to studios they book through ClassPass, whilst 73% say they would not have spent money on those experiences without ClassPass pricing. The company helps fitness businesses convert excess capacity into revenue, addressing the industry's 37% average studio utilisation rate. Partners who earned over $1 million on ClassPass increased by 28% from 2024 to 2025, and 99% of businesses using both Mindbody and ClassPass between December 2024 and December 2025 achieved positive incremental revenue. The platform, which operates across 31 countries, connects members to fitness studios, gyms, salons and spas through a single app.