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Accenture

Advises businesses and runs their technology

Marketing Transformation Manager - Life Sciences

Strategy & Management ConsultingConfirmed live in the last 24 hours
Full-timeIn-person

About the Job

Requirements

  • A minimum of 5 years of marketing transformation experience in Life Sciences, gained at a client, agency, vendor, or consultancy.
  • Working knowledge of tools used by Life Sciences commercial organizations, including Veeva, Adobe, Salesforce (SFDC), Anthropic, and Open Evidence.
  • A minimum of 3 years of experience consulting as a marketing strategist or defining process and organizational design solutions in a business environment.
  • Experience working with clients or as part of a pharmaceutical marketing team in one or more of the following specialisms: personalization, operating models, omnichannel, tagging and taxonomy, marketing and brand strategy, pharmaceutical media, brand launch, search engine optimization, and generative engine optimization.
  • Experience and expertise in process design, simplification, and automation, including the ability to explain how and where to unlock efficiencies or improve effectiveness.
  • Experience leading and facilitating working sessions, workshops, and business development efforts, and constructing long-term plans for developing marketing operating-model capabilities and services.
  • Experience and knowledge of organizational design principles and strategy, and architecting and implementing organizational change.

Responsibilities

  • Rethink how Life Sciences clients go to market, approach their customers, build campaigns, and measure performance.
  • Develop operating models and organizational structures encompassing talent, ways of working, technology, and governance within marketing and its intersections with sales, IT, and customer-experience organizations, to unlock value and meet business outcomes in the Life Sciences industry.
  • Lead teams adopting new commercial operating models and marketing capabilities through change management, training, communication plans, and rollout plans in a regulated environment.
  • Gather and analyze client information to identify valuable opportunities to improve integrated commercial performance and operations, and design roadmaps, organizations, and operations to deliver improvements.
  • Work with a broad team to innovate and build digital solutions, drawing inspiration from other industries.
  • Identify inefficiencies and opportunities within a client's commercial organization and determine strategic implications; define detailed people, process, and technology plans to generate improvements.
  • Use knowledge of marketing strategy, brand and campaign operations, and sales to develop and implement plans and approaches.
  • Engage with senior-level clients to collaborate on solutions and approaches that improve their ability to meet business objectives.
  • Support new business opportunities through client relationship development, pitches, and requests for proposals.
  • Work with Accenture Song industry leadership teams to develop and deliver new business through trust- and value-led relationships with key client stakeholders responsible for digital initiatives, acting as a trusted advisor.
  • Provide thought leadership on marketing challenges and new operating approaches, including Agile Marketing, legal/medical/regulatory transformation, and content innovation.

Desired Qualifications

  • Strong strategic and critical-thinking skills, including identifying opportunities, architecting solutions, and communicating strategic ideas clearly and simply.
  • Understanding of new product launches and the processes involved from planning through execution.
  • Subject matter expertise in therapeutic areas such as oncology, diabetes, or immunology.
  • Subject matter expertise in integrated marketing operations and processes, including designing and understanding data-driven multichannel relationship-marketing organizations across web, mobile, social, email, and traditional direct-marketing channels.
  • Experience leading and facilitating working sessions, workshops, and business development efforts, and constructing long-term plans for developing marketing operating-model capabilities and services.
  • Experience interacting directly with customers and working closely with sales, marketing, and operations personnel; serving as an expert in the sales process by listening to customer needs and translating them into solutions.
  • Proven experience architecting, implementing, and managing organizational change.
  • Experience with key business performance metrics and key performance indicators, and knowledge of digital marketing best practices.
  • Understanding of customer relationship management strategic concepts and services.
  • Demonstrated leadership skills.

About the Company

Accenture

Advises businesses and runs their technology

Accenture advises large businesses and public agencies on strategy, builds their technology systems and runs ongoing operations. Its teams connect business planning with implementation, covering areas such as cloud migration, cybersecurity and customer experience. Consultants work with clients to redesign processes, while engineers integrate software from technology partners and maintain the resulting systems for multinational organizations. Clients pay for project work or continuing services, including application support and business processes such as finance and customer service. Accenture was founded in 1989 and has its headquarters in Dublin, Ireland.

Company size
10,001+
Company stage
IPO
Headquarters
Dublin, Ireland
Founded
1989

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