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VaynerMedia

Global, full-service digital marketing agency

Director – Paid Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeToronto, ON, CanadaNo salary listed

About the Job

Requirements

  • A minimum of 6 years of industry experience working in platform, with a proven track record of executing sophisticated, large-scale digital media programs that drove tangible business outcomes.
  • Proven proficiency in large-scale media buying across major paid social, search engine marketing, and other biddable platforms, with emphasis on performance and lower-funnel tactics and channels.
  • Fluency with analytics, attribution, and measurement systems.
  • Ability to lead by example in attention to detail, work ethic, empathy, and internal and external professionalism.
  • Passion for today's digital and mobile consumer, developing brand-specific strategies, and seeking innovative partners and platforms to identify opportunities.
  • Ability to navigate a portfolio of brands within a larger conglomerate or business group, understand their distinct company architectures, and build and strengthen relationships with essential stakeholders.
  • Knowledge of media and the ability to use syndicated, proprietary, and analyst data to guide client marketing goals in their respective markets.
  • Ability to understand and adopt techniques and technologies relevant to clients' media strategies.

Responsibilities

  • Oversee a team of media buyers and planners, providing leadership, mentorship, vision, and technical expertise; hold regular meetings to gather feedback and discuss problems and successes.
  • Act as the key contact and leader for clients and platform partners.
  • Lead check-ins with key account and media counterparts to ensure projects progress and meet quality and client-expectation standards.
  • Develop and deliver media investment strategies for clients based on industry insights and quality-assurance reporting.
  • Create media plans, assist in preparing presentation materials, and provide strategic guidance on client reporting calls.
  • Collaborate across agency disciplines to develop omnichannel media strategies focused on business outcomes for large brands.
  • Establish internal policies and points of view on agency partnerships, the digital media landscape, and current client business cases.
  • Provide thought leadership on operating the business unit and set internal and external expectations for daily execution.
  • Keep senior leadership informed of critical client-business developments and urgent client needs.
  • Proactively bring new and emerging opportunities to clients.
  • Build new client relationships and maintain accounts to support the immediate team and agency.
  • Work with Human Resources to teach, engage, and develop direct reports and foster a positive work environment.

About the Company

VaynerMedia

Global, full-service digital marketing agency

VaynerMedia is a full-service digital agency that provides strategy, creative, paid media, eCommerce, production, and influencer marketing to help large brands grow. It operates globally and uses integrated campaigns that combine creative ideas with data-driven insights to reach target audiences and improve client outcomes. Its product works by coordinating multiple disciplines—strategy, content creation, media buying, and measurement—into tailored marketing solutions that aim to maximize ROI. Unlike some agencies that focus on a single channel, VaynerMedia offers a holistic, cross-channel approach and leverages Gary Vaynerchuk’s personal brand to shape campaigns and thought leadership. The company’s goal is to help brands navigate the digital landscape, connect with consumers, and drive measurable business results, with revenue generated through project fees, retainers, and performance-based incentives.

Company size
501-1,000
Company stage
Not listed
Total funding
$2.1M
Headquarters
New York City, New York
Founded
2009

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