Publicis Groupe
Advertising, media planning, and digital marketing
Martech Strategy Manager - All genders
About the job
- 6–8 years of professional experience in media technology, data strategy, audience strategy, marketing technology, digital transformation, or consulting.
- Experience with enterprise-wide media technology platforms, products, and operating models, including developing and implementing technology roadmaps, capability plans, and governance structures.
- Deep understanding of audience strategy, customer identity, first-party data, addressability, and modern media and marketing technology ecosystems.
- Experience managing adoption, governance, and change-management initiatives across multiple markets, teams, and stakeholders, and translating business requirements into scalable technology and operating models.
- Practical knowledge of audience and identity platforms such as Epsilon, LiveRamp, Experian, Merkle, or comparable solutions, as well as customer data platforms, clean rooms, audience-intelligence platforms, and data-collaboration environments.
- Experience with marketing operating systems, planning platforms, workflow tools, product governance, and enterprise technology ecosystems.
- Knowledge of Google Analytics 4, Adobe Analytics, marketing mix modeling, attribution, incrementality testing, or other marketing-effectiveness measurement solutions.
- Proficiency with Microsoft Copilot, ChatGPT, and other artificial-intelligence tools for planning, insights, audience intelligence, and data-supported decision-making.
- Strong program-management, stakeholder-management, communication, and facilitation skills, together with an analytical, strategic, and solution-oriented working style.
- Strong commercial understanding and the ability to connect technology investments with measurable business outcomes.
- English proficiency at C1 level and German proficiency at B2 level, both written and spoken.
- Strategically develop Beiersdorf’s media, audience, and data capabilities and define future technology requirements for audience intelligence, data activation, media planning, and decision-making.
- Own GrowthOS, including adoption, governance, best practices, and continuous development in close collaboration with product, technology, and data teams.
- Develop frameworks, operating models, and strategies for audience management, connected identity, first-party data, and addressability.
- Lead workshops, capability assessments, and transformation projects, and coordinate relevant stakeholders to implement media, audience, and data solutions successfully.
About the company
Publicis Groupe is a global marketing and communications group that delivers a range of services including advertising, media planning and buying, digital marketing, and public relations. Its offerings combine data, technology, and creativity to help brands grow and engage with customers, often through tailored, performance-based engagements. The company operates through a network of agencies aligned under a single strategy, the 'Power of One' approach, which integrates capabilities to provide seamless and holistic solutions rather than separate, siloed services. Revenue mainly comes from service fees and performance-based contracts. The goal is to help clients transform digitally and achieve measurable growth across automotive, retail, and consumer goods sectors.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
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Simplify's Take
What believers are saying
- H1 2026 organic net revenue grew 4.5%, and Q2 accelerated to 4.8%.
- Publicis raised FY2026 guidance on August 23 2026, signaling stronger second-half momentum.
- 160over90 and AdgeAI acquisitions broaden sports, creator, and predictive-measurement capabilities.
What critics are saying
- India’s CCI antitrust probe targets Publicis over alleged ad-rate collusion, with court delay continuing.
- LiveRamp closes before year-end 2026, and integration risk hits Publicis’ AI strategy immediately.
- WPP’s Reuters turnaround notes Publicis has already won share, inviting tougher price competition.
What makes Publicis Groupe unique
- Publicis’ Power of One bundles media, creative, data, and tech into one accountable offer.
- LiveRamp acquisition, announced May 17 2026, deepens data collaboration and AI agent capabilities.
- H1 2026 retention stayed near 100%, showing clients still value integrated execution.
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Benefits
Remote Work Options
Hybrid Work Options
Training Programs
Company News
Publicis refreshes its €2 billion sustainability-linked revolving credit facility with extended ma
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion in an all-cash transaction at $38.50 per share, representing a 29.8% premium to LiveRamp's closing price on 15 May 2026. LiveRamp connects over 25,000 publisher domains and 500+ technology partners across 14 markets, enabling brands, retailers and media platforms to unify and activate data securely. The company has 1,300 employees and delivered a trailing five-year compound annual growth rate of 13%. The acquisition will position Publicis as a leader in data co-creation, enabling clients to build more intelligent AI agents by combining multiple data sources securely. Publicis has raised its 2027-2028 growth objectives to 7-8% for net revenue and 8-10% for headline earnings per share. The transaction is expected to close before year-end 2026, subject to regulatory and shareholder approvals.
Mayo-born entrepreneur Niall McGarry has sold Fabric Social to Publicis Groupe UK, a division of the world's largest communications group. The company reported revenues of £13 million (€14.9 million) in the 12 months to March 2026 and employed 110 people at the time of sale. Fabric Social was profitable and served blue-chip clients in Britain including Sky, Subway EMEA, Currys, Morrisons, Just Eat, Autotrader, Holland & Barrett and Vodafone. The company also operated a smaller Irish business as a retained social agency. Financial terms of the deal were not disclosed.
Publicis Groupe has acquired sports marketing agency 160over90 from WME Group for an undisclosed sum, positioning sports as its "next big bet" for growth. The deal is pending regulatory approval. Founded in 2001, 160over90 employs over 670 people across the US, UK, EMEA and APAC, working with global brands on major sporting events including the Super Bowl, Olympics and World Cup. The agency will join Publicis Sports, led by CEO Suzy Deering. Publicis is forming a partnership with WME to enable collaborations between its agencies and WME's talent roster. The acquisition follows Publicis' purchases of sports agencies Adopt and Bespoke in 2025 and creator marketing agency Influential in 2024. Publicis reported $17.18 billion in net revenue in 2025, up 5.6% year-on-year.