Marketing Excellence Lead

Logitech adds H390 headset, M240 mouse to taa-compliant government portfolio. * Logitech has added two new devices to its TAA-compliant government portfolio * The H390 headset and M240 for Business mouse are built for standardized office deployment * Compatibility and standardization remain key factors in agency technology purchases Logitech has expanded its Trade Agreements Act, or TAA, compliant portfolio for government customers with the addition of the H390 USB headset and the M240 for Business wireless mouse. The TAA establishes country-of-origin requirements for products sold through certain federal procurement programs, including General Services Administration (GSA) Schedule contracts. Logitech said Monday the two products give federal agencies additional options as they refresh conference rooms, expand shared workspaces, and standardize collaboration and productivity technology across offices while meeting applicable procurement requirements. What is Logitech H390? Logitech H390 is a USB headset built for video calls and everyday computer audio use. It includes: * A noise-canceling microphone that can be adjusted or tucked away when not needed * Inline controls on the cable to adjust volume or mute a call without interrupting a meeting * Enhanced audio drivers for clearer sound during calls * An adjustable, padded headband for comfort during longer meetings * Simple plug-and-play setup via USB with no software installation required What is Logitech M240 for Business? Logitech M240 for Business is a wireless mouse built for office and government use. It includes: * Secure wireless connectivity through Logitech's Logi Bolt USB receiver, which uses government-grade encryption, or through Bluetooth * Quiet clicking with Silent Touch technology reduces noise in shared or open office spaces * Long battery life, running on a single AA battery for up to 18 months * A comfortable, ambidextrous design that works for both left- and right-handed users * Broad compatibility with Windows, macOS, Linux and ChromeOS devices * IT management support through Logitech Sync, which helps administrators track and manage company devices What should agencies consider before buying productivity tools and collaboration technology? Beyond meeting TAA and other procurement requirements, Logitech has pointed to compatibility with existing platforms and devices as a central factor in agency technology decisions. Logitech-commissioned research involving 200 federal technology leaders found that compatibility with existing tools ranks among the top considerations when evaluating collaboration technology, and that more than half of respondents said their current conferencing system challenges add to the time and resources required for troubleshooting. About one-third of respondents said their organizations are taking steps to standardize tools and technology to reduce that burden. Logitech has framed the H390 and M240 for Business as options that allow agencies to standardize devices across meeting rooms and individual workspaces while meeting applicable procurement rules, with the aim of reducing the number of exceptions IT staff must manage over time. The additions build on Logitech's broader push into TAA-compliant government offerings, following the company's move earlier this year to bring its MeetUp 2 video collaboration bar into compliance for federal purchasing.

Xtreme Media appoints Anand Lakshmanan as CBO. Xtreme Media appoints Anand Lakshmanan as Chief Business Officer to drive enterprise growth, customer engagement and market expansion in India. Xtreme Media has appointed Anand Lakshmanan as Chief Business Officer (CBO), with the mandate to drive growth, strengthen customer engagement and expand its enterprise portfolio in India. Lakshmanan has brought over 30 years of enterprise leadership experience across India, South Asia and the Middle East. He has worked across technology domains including video collaboration, networking, cloud, data centre and customer experience. Prior to joining Xtreme Media, Lakshmanan has served as Head of B2B - India at Logitech, where he has focused on business growth, team building and developing new revenue streams through solution-led strategies. He has also held senior leadership positions at NTT, Jabra GN, Servion, Canon and KnoahSoft. His experience has included P&L management, channel partner strategy and enterprise customer engagement, with a focus on complex buying cycles and CXO relationships. Commenting on his appointment, Anand Lakshmanan said, "I am excited to join Xtreme Media at a pivotal time in its growth journey. My focus will be on building scalable sales and marketing strategies that strengthen customer partnerships and accelerate market leadership in India." Sanket Rambhia, Managing Director, Xtreme Media and LEDX Technology, said, "We are delighted to welcome Anand to the leadership team. His deep industry expertise and track record of building businesses from the ground up will be instrumental in driving Xtreme Media's next phase of growth in India."

Logitech G Streamlabs rolls out Network Boost for tougher IRL streams. For creators who stream outside a studio, the biggest risk is not the camera - it is the network. - Editor-in-Chief Aug 4, 2026, 4:56 AM EDT For creators who stream outside a bedroom or studio, the biggest enemy is rarely the camera. It is the network. A packed convention floor, a busy street, a music venue or a moving vehicle can turn a perfectly planned live broadcast into a stuttering, pixelated mess in seconds. Logitech G's Streamlabs is trying to address that with Network Boost, a new mobile feature for Streamlabs Ultra designed to combine available internet connections and keep an IRL stream running more reliably. Rather than asking creators to buy specialized network-bonding equipment, the pitch is simpler: use the phones, Wi-Fi and cellular connections already available to you. The idea is not entirely new. Professional mobile broadcasters have used connection bonding for years, typically through dedicated hardware rigs that can aggregate several SIM cards and network links. Those setups are useful, but they can also be expensive, bulky and intimidating for the kind of creator who wants to go live from a convention, a local event or a city walk without carrying a technical production kit. Network Boost brings that general concept into Streamlabs Mobile. It can use more than one connection - including Wi-Fi and cellular data - to support the broadcast, so a single weak or congested connection does not have to carry the entire stream alone. In practical terms, it is aimed at the moment when venue Wi-Fi becomes unusable, a cellular signal fluctuates, or a creator moves between coverage areas during a live segment. That distinction matters because "bonding" is often confused with ordinary failover. Failover usually means switching to a backup connection after the primary one fails. Bonding is more ambitious: it seeks to use multiple available connections together, which can improve resilience and, depending on conditions, available bandwidth. Streamlabs describes Network Boost as "true connection bonding" that combines Wi-Fi and cellular data across multiple connected devices. For IRL creators, the appeal is obvious. A live stream is unusually unforgiving. Viewers may tolerate a slightly imperfect camera angle, but extended buffering or a sudden disconnect can quickly send them elsewhere. Traditional desktop streamers can lean on stable home broadband and wired Ethernet; mobile creators are at the mercy of radio congestion, crowd density, building materials and unpredictable public Wi-Fi. The new feature is part of Streamlabs Ultra, not a standalone free utility. That makes it a premium reliability tool rather than a baseline feature for every Streamlabs user, but it also places it alongside Streamlabs' wider push to make productions more flexible across devices. The company's Stream Shift feature, for example, lets an Ultra subscriber move a live stream between PC, laptop and mobile without ending the broadcast or splitting the VOD. The timing reflects a broader change in how live video is made. Streaming is no longer limited to gaming setups with ring lights and dual monitors. Creators increasingly treat the real world as their studio: walking tours, interviews, trade-show coverage, travel streams, behind-the-scenes reporting and live reactions all benefit from being able to broadcast from wherever something is happening. Still, Network Boost should not be mistaken for a magical cure for poor connectivity. It cannot create bandwidth where none exists, and creators will still need to watch data use, battery drain, heat and the availability of multiple usable connections. A bonded setup is most valuable when there is more than one connection worth combining; if every nearby network is overloaded, even the smartest software has limits. There is also the basic reality of mobile streaming quality. Higher resolutions and bitrates demand more consistent upload capacity, and unstable upload speeds are often more damaging to a live broadcast than a modestly lower-quality stream. Streamlabs has long offered a Dynamic Bitrate setting on desktop that adjusts bitrate when frames are dropping, illustrating the same broader principle: continuity often matters more than pushing maximum visual quality at all times. What makes Network Boost interesting is not that it invents network bonding. It is that Streamlabs is trying to remove the expensive hardware barrier around it. For many independent creators, the difference between a pro-grade mobile setup and a workable one has traditionally been measured in thousands of dollars, plus the learning curve required to manage the gear. Logitech G's approach is to turn some of that capability into a software feature attached to a subscription creators may already use. That could make Network Boost particularly useful for small media teams, event creators and livestreamers who work in unpredictable places but do not need a full broadcast truck in a backpack. If it performs as promised under real-world pressure, it may give more creators the confidence to go live from the places where the most interesting content actually happens - rather than only from the places with the most dependable Wi-Fi.