Event Operations Specialist - Registration

Job summary

The Event Operations Specialist - Registration is our Cvent specialist for external events and campaigns. You own the Cvent registration experience from start to finish: building registration sites, managing invitations and attendee data, supporting check-in at live events when necessary, setting up registration for events run by other team members, and making sure every, campaign, registration, and attendance record flows cleanly (and accurately) into Salesforce. You also manage your own portfolio of virtual events, and you act as the department’s project manager, keeping work organized and helping streamline how the team operates. You work closely with the email marketing team, the content team (copywriters, designers, and others), local offices, and event specialists to make registering for a Mercer Advisors event convenient, polished, and on brand.

Essential job functions

Cvent registration site build and administration

• Build and launch Cvent registration websites, forms, and confirmation pages for in-person, virtual, and hybrid events, using reusable templates that reflect Mercer Advisors branding.

• Partner with the content team (copywriters, designers, and others) on registration site copy, imagery, branding, and request, review, and approve assets so every site is polished and on brand.

• Partner with the email marketing team to align registration sites with invitation, reminder, and follow-up emails, coordinating timing, messaging, links, and registration tracking before each send.

• Configure Cvent registration paths with conditional logic, multiple attendee types (such as clients, prospects, guests, and team members), capacity limits, waitlists, and approval workflows.

• Test every Cvent registration site end to end before launch, proofing content, logic, confirmation emails, and reporting for accuracy.

• Serve as the Cvent power user for local events, maintaining account standards, templates, user access, and data integrity, and documenting the build process so others can follow it.

• Confirm registration pages and communications meet accessibility, privacy, and compliance requirements.

Attendee management and communications

• Manage the attendee experience from invitation through post-event follow-up, using Cvent for invite sends, RSVP tracking, confirmations, reminders, and waitlist management.

• Establish and maintain invitation lists in partnership with local offices and the email marketing team, and provide registration data and segments that support targeted sends.

• Serve as the point of contact for registration questions, and resolve attendee issues quickly and courteously.

• Administer post-event surveys in Cvent, monitor results, and share feedback with the event team to improve future events.

Virtual event portfolio

• Own a portfolio of virtual events from planning through post-event follow-up, including timelines, run of show, speaker and presenter coordination, and attendee communications.

• Build and manage the registration and virtual event setup in Cvent or a comparable virtual event platform, and run technical rehearsals and day-of support.

• Track attendance and engagement, send post-event surveys and follow-ups, and report results and leads to local offices and marketing leadership.

• Set up registration for events managed by other team members, balancing your own virtual event schedule with those requests.

Data, reporting, and Salesforce

• Create and manage Salesforce campaigns for each local event, and keep Cvent registration and attendance data aligned with Salesforce.

• Reconcile registration, check-in, and no-show data across sources so attendance is accurate and ROI can be tracked.

• Build Cvent reports on registration pace, attendance, and results for local offices and marketing leadership.

• Make sure all leads from an event are systematically documented and tracked.

Department project management and process improvement

• Act as the department project manager, tracking event timelines, deliverables, task ownership, and approvals so every project stays visible and on schedule.

• Manage intake of event and registration requests from local offices and the marketing team, and prioritize work against deadlines and capacity.

• Identify ways to streamline department processes, then document and implement improved workflows, registration standards, and reusable templates and best practices.

• Keep department documentation, checklists, and training materials current so team members can follow consistent processes.

• Build strong working relationships with the email marketing team, content team, local offices, and event specialists, sharing clear timelines, event briefs, and deadlines.

• Support broader event logistics as capacity allows, including vendor coordination, budget tracking, and collateral.

• Perform other duties as assigned.

Requirements

• Minimum two years of hands-on Cvent experience, including building complete registration websites, configuring conditional logic and attendee types, managing invitations and attendee data, and running Cvent reports.

• Minimum three years of experience in event registration, event technology, or event planning.

• Experience managing virtual events from planning through execution, and managing multiple projects at once.

• Proficiency with Salesforce or another CRM system.

• Strong Excel skills, including formulas, pivot tables, and mail merges.

• Exceptional attention to detail and proofreading skills.

• Clear, friendly written and verbal communication, and a collaborative approach to working with email marketing, copywriters, designers, local offices, and vendors.

• Ability to manage multiple events and deadlines, and to make sound judgment calls in a fast-paced environment.

• Ability to support events in multiple markets from a remote position.

• Ability to travel 10% to 15%.

Preferred qualifications

• Cvent certification.

• Certified Meeting Professional (CMP).

• Experience as a project manager or in an operations role, including process documentation and improvement.

• Experience integrating Cvent with Salesforce.

• Experience with Cvent OnArrival, Cvent event apps, and onsite badge printing technology.

• Experience with other registration platforms (such as EventSpark, Swoogo, or Bizzabo).

• Working knowledge of HTML or CSS.

• Bachelor’s degree or equivalent experience.

• Experience supporting client-facing events in financial services or another regulated industry.

Base Pay Range 63750 - 75000 USD