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Finning

Largest Caterpillar heavy equipment dealer

Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 5
Full-timeCannock, UKIn-person

About the Job

Requirements

  • At least 3 years of experience in a marketing role, with a proven track record of delivering successful campaigns at pace.
  • Ability to manage multiple projects and priorities effectively.
  • Ability to manage external partners and deliver value-added work within service-level agreements.
  • Understanding of the marketing mix and how to deploy it effectively to achieve return on investment.
  • Proficiency in budget management and agency coordination.
  • Up-to-date knowledge of marketing trends, technologies, and communication strategies, ideally in a business-to-business context.
  • Strong planning skills to support multi-channel campaign delivery.
  • Ability to influence and negotiate across all levels of the business.

Responsibilities

  • Lead the end-to-end delivery of marketing campaigns, ensuring timely execution and alignment with business goals.
  • Coordinate campaign activities with Sales to drive performance and return on investment.
  • Develop and publish marketing materials across multiple channels.
  • Plan and implement promotional campaigns using internal and external resources.
  • Oversee campaign planning and execution across UK and Ireland business segments.
  • Ensure marketing activities adhere to organisational processes and stakeholder expectations.
  • Manage shared services, agencies, and suppliers to deliver high-quality outputs.
  • Develop integrated campaigns that demonstrate clear return on investment and support strategic objectives.
  • Use targeted communications and measurable outcomes to champion a data-driven approach to marketing.
  • Monitor campaign effectiveness in collaboration with the Sales Excellence team.
  • Manage a portion of the annual marketing budget, ensuring cost control and value delivery.
  • Refine strategies based on performance insights to continuously improve campaign impact.
  • Build relationships with internal stakeholders across Product, Sales, Finance, and Operations.
  • Represent Marketing in cross-functional initiatives to drive alignment and business growth.
  • Maintain partnerships with Caterpillar businesses and external agencies.

Desired Qualifications

  • CIM Professional Diploma, a Marketing degree, or an equivalent qualification.
  • Experience in business-to-business marketing within sectors such as heavy plant, construction, or power.
  • Experience working in mid-sized or large multinational organisations in a multi-channel marketing role.

About the Company

Finning

Largest Caterpillar heavy equipment dealer

Finning International is a global distributor of heavy equipment and related services, with a focus on Caterpillar machines. It sells new and used Caterpillar equipment, provides parts, maintenance, and repairs, and offers fleet management and rental options through an extensive service network. The company works by partnering with Caterpillar to supply and support customer operations across Canada, South America, and the United Kingdom, backed by a large parts and service ecosystem, field technicians, and financing options. Finning differentiates itself through its long-standing relationship with Caterpillar, a broad geographic footprint, a scale of parts and service availability, and decades of experience serving customers in the heavy equipment sector. Its goal is to help customers maximize uptime and productivity by delivering reliable equipment, ready parts, skilled maintenance, and after-sales support at scale.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Vancouver, Canada
Founded
1933

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