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Publicis Groupe

Runs advertising and digital transformation services

Freelance Social Strategist

Performance & Paid MarketingConfirmed live in the last 24 hours
ContractNew York, NY, USA$2.5k /wk

About the Job

Requirements

  • Requires 3–5 years of experience at a creative or media agency, or in-house with a brand team.
  • Requires experience with a nationally recognized brand or retail brand.
  • Requires advanced marketing knowledge of major and emerging social platforms, including their products, user behaviors, tools, and interfaces.
  • Requires expertise in platforms’ advertising tools, post formats, specifications, best practices, and full-funnel uses.
  • Requires a deep understanding of consumer behavior in social media and how it integrates with daily life, real-world cultures and interests, and journeys through the marketing funnel.
  • Requires the ability to inspire and excite creatives to generate innovative social ideas, not merely produce assets to meet best practices.
  • Requires experience working with data strategists and understanding how learnings inform and optimize creative work rather than simply reporting on it.
  • Requires understanding that social marketing serves defined, measurable business outcomes and how marketing and media plans support those outcomes.

Responsibilities

  • Drive social, content, and platform strategy at the campaign-planning level.
  • Contribute to quarterly planning in collaboration with the Social Strategy Director.
  • Inform brand planning and data strategy in collaboration with those disciplines.
  • Write and, in some cases, own creative briefs that lead to strong work with the potential to earn media and break through in culture.
  • Lead creator workstreams and drive talent searches, vetting, briefing, and fulfillment in collaboration with production and media partners.
  • Architect campaign rollout strategies post by post to maximize impact, leverage consumer behaviors, and ensure execution.
  • Work with the media team to plan and execute paid social strategies.
  • Work with the data strategy team to contextualize performance reporting and develop insights and recommendations.
  • Serve as a client-facing day-to-day resource and contributor to active social workstreams.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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