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Publicis Groupe

Runs advertising and digital transformation services

Freelance Social Strategist

ContractDeadline 9/5/27
$32.11 - $2.5k/wk
Mid, Senior
New York, NY, USA
HybridThree days in-office per week; this role is based in NYC with no exceptions.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • Three to five years of experience at a creative or media agency, or in-house with a brand team.
  • Experience with a nationally recognized brand or retail brand is required.
  • Advanced marketing knowledge of major and emerging social platforms, including their products, user behaviors, tools, and interfaces.
  • Expertise in platform advertising tools, post formats, specifications, best practices, and full-funnel uses.
  • Deep understanding of consumer behavior on social platforms and how social integrates with daily life, real-world cultures and interests, and customer journeys through the marketing funnel.
  • Ability to inspire and excite creatives to generate innovative social ideas, beyond producing assets that meet best practices.
  • Experience working with data strategists and using learnings to inspire and optimize creative work, not merely report on it.
  • Understanding that marketing and media plans serve defined, measurable business outcomes.
Responsibilities
  • Drive social, content, and platform strategy at the campaign-planning level.
  • Contribute to quarterly planning in collaboration with the Social Strategy Director.
  • Inform brand planning and data strategy in collaboration with those disciplines.
  • Write creative briefs, and in some cases own them, to guide effective work with the potential to earn media and break through in culture.
  • Lead creator workstreams and drive talent searches, vetting, briefing, and fulfillment in collaboration with production and media partners.
  • Develop campaign roll-out strategies post by post to maximize impact, leverage consumer behaviors, and ensure execution.
  • Work with the media team to plan and execute paid social strategies.
  • Work with the data strategy team to contextualize performance reporting and develop insights and recommendations from it.
  • Serve as a client-facing day-to-day resource and contributor to active social workstreams.

About the company

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company Size

10,001+

Company Stage

IPO

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Growth is holding up: July 2026 results showed 4.7% organic net revenue growth in the first half.
  • Data work is expanding: Publicis agreed in May 2026 to buy LiveRamp and its data collaboration business.
  • International experience has a formal route: WorkYourWorld gives approved Publicis employees up to six weeks abroad annually.

What critics are saying

  • Accounts are vulnerable: Publicis' top 100 clients generated 58% of 2025 revenue, with short-notice contract exits.
  • Employees face continuing reorganization: July 2026 results reported €76 million restructuring costs, up from €63 million.
  • Expansion adds interest costs: September 2026 LiveRamp financing priced €500 million of bonds with a 4.125% coupon.

What makes Publicis Groupe unique

  • Agency collaboration has financial backing: Publicis unifies profit accounts and gives each global client one accountable leader.
  • Epsilon connects ads to purchases: its CORE ID uses transaction data rather than third-party cookies.
  • Leadership continuity is unusual: Arthur Sadoun is only Publicis Groupe's third CEO.

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Benefits

  • Remote Work Options
  • Hybrid Work Options
  • Training Programs

Company News

AD HOC NEWS
Jun 25th, 2026
Publicis updates its sustainability-linked credit facility, shares in focus among European ad stocks

Publicis refreshes its €2 billion sustainability-linked revolving credit facility with extended ma

LiveRamp
May 18th, 2026
Publicis to acquire LiveRamp | News | LiveRamp

Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents

GlobeNewswire
May 17th, 2026
Publicis to acquire LiveRamp for $2.2B to accelerate data co-creation for AI agents

Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion in an all-cash transaction at $38.50 per share, representing a 29.8% premium to LiveRamp's closing price on 15 May 2026. LiveRamp connects over 25,000 publisher domains and 500+ technology partners across 14 markets, enabling brands, retailers and media platforms to unify and activate data securely. The company has 1,300 employees and delivered a trailing five-year compound annual growth rate of 13%. The acquisition will position Publicis as a leader in data co-creation, enabling clients to build more intelligent AI agents by combining multiple data sources securely. Publicis has raised its 2027-2028 growth objectives to 7-8% for net revenue and 8-10% for headline earnings per share. The transaction is expected to close before year-end 2026, subject to regulatory and shareholder approvals.

Currency Media Ltd
Apr 21st, 2026
Fabric Social sold to Publicis Groupe UK with revenues exceeding $17M

Mayo-born entrepreneur Niall McGarry has sold Fabric Social to Publicis Groupe UK, a division of the world's largest communications group. The company reported revenues of £13 million (€14.9 million) in the 12 months to March 2026 and employed 110 people at the time of sale. Fabric Social was profitable and served blue-chip clients in Britain including Sky, Subway EMEA, Currys, Morrisons, Just Eat, Autotrader, Holland & Barrett and Vodafone. The company also operated a smaller Irish business as a retained social agency. Financial terms of the deal were not disclosed.

Adweek
Apr 2nd, 2026
Publicis acquires 160over90, declares sports marketing its 'next big bet

Publicis Groupe has acquired sports marketing agency 160over90 from WME Group for an undisclosed sum, positioning sports as its "next big bet" for growth. The deal is pending regulatory approval. Founded in 2001, 160over90 employs over 670 people across the US, UK, EMEA and APAC, working with global brands on major sporting events including the Super Bowl, Olympics and World Cup. The agency will join Publicis Sports, led by CEO Suzy Deering. Publicis is forming a partnership with WME to enable collaborations between its agencies and WME's talent roster. The acquisition follows Publicis' purchases of sports agencies Adopt and Bespoke in 2025 and creator marketing agency Influential in 2024. Publicis reported $17.18 billion in net revenue in 2025, up 5.6% year-on-year.