Generalist Marketing Coordinator - AI Marketing, Growth

The current opening is for the Brazilian office located in São Paulo/SP, but we are in a Home Office model (with no plans to return in person) and the work in the physical office is optional. #LI-Remote

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Who we are

What you will be doing: Key responsibilities

Your role is to coordinate LatAm marketing operations in a generalist capacity, driving growth and content initiatives across multiple simultaneous fronts. Your key areas of focus include:

• CRM & Lead Lifecycle Management: Design and optimize CRM campaigns (automation flows, nurturing, and re-engagement segmented by funnel stage in Salesforce/Pardot), reactivate stalled leads, and identify conversion-ready prospects.
• Paid Media & AI-Driven Workflows: Manage and optimize paid media (LinkedIn Ads and Google Ads), build AI workflows (automations, agents, content review, GEO/SEO, brand monitoring), conduct weekly funnel analysis, and coordinate agencies and vendors.
• Content Creation & Editorial Strategy: Drive content creation (LinkedIn, newsletters, YouTube) from editorial planning through review and publication.
• Data Analysis & Performance Tracking: Leverage data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets) with autonomy to make strategic decisions based on insights.
• Autonomous Execution: Bridge strategy and execution with a solid foundation in growth, strong writing skills, and the ability to operate independently without direct supervision.

What We Are Looking For (Requirements)

• Education: Bachelor's degree within the last 5 years in Marketing, Advertising, Administration, Engineering, Economics, or related fields.Generalist 
• Profile: Repertoire spanning more than one marketing front (CRM, paid media, content, analytics) with a balance of strategy and execution.
• Growth & CRM Expertise: Proven experience in growth, CRM, or B2B marketing (portfolio or case studies mandatory), with mastery of CRM and automation tools (Salesforce, Pardot, HubSpot, or similar).
• Paid Media & AI Integration: Knowledge of paid traffic management (LinkedIn Ads and Google Ads) and practical use of AI in work (Claude, ChatGPT, n8n, Zapier, or similar) with concrete automation examples.
• Content Production: Experience creating content (articles, posts, newsletters, emails) with strong writing skills.
• Data & Analytics: Ability to read data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets) with autonomy to make data-driven decisions.
• Autonomy: Ability to work independently without direct step-by-step supervision.
• Languages: Advanced English required.

What We Offer:

• Meal (VR)
• Free Office (work from home or anywhere you want!)
• Gympass
• Insurance: Life, Health, and Dental
• Bi-monthly Meetings (our “Get Together” where we meet to be together, with workshops, lectures, training, and a happy hour!)
• Woba (you can book coworking spaces anywhere you want!)
• Semi-annual evaluations (with opportunities for promotion)

Why you should join us

• Artefact is the place to be: come and build the future of marketing
• Progress: every day offers new challenges and new opportunities to learn
• Culture: join the best team you could ever imagine
• Entrepreneurship: you will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!

Come join us!