Account Based Marketing – Senior Manager

Abm

Updated on 9/1/2023

1,001-5,000 employees

Website

Cloud computing services for pharmaceutical companies.

Company Overview

Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.

Locations

Cambridge, MA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Salesforce

CategoriesNew

Growth & Marketing

Requirements

5+ years of experience in B2B software marketing, preferably in customer marketing, field marketing, or demand generation
2+ years of experience with ABM (both strategy and execution) or highly targeted marketing campaigns for high-value accounts or verticals
Strong project and program management skills with the ability to drive both planning and execution
Experience with digital marketing, including paid media and paid social programs
Strong interpersonal skills and experience working directly with sales teams and customers
Experience with Salesforce CRM and Pardot (or comparable marketing automation platform)
Highly motivated, passionate, organized, and accountable
Exemplary verbal and written communication skills
Ability to prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail
Strong team player who is also able to operate independently
Bachelor's degree required

Responsibilities

Work with sales and strategy leadership to identify top target accounts and objectives that drive growth and enable customer success
Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, strategy, and cross-functional marketing teams
Identify, manage, and develop customer advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value
Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns
Track program results, measure success and report metrics to stakeholders across the business
Define and implement repeatable processes to expand the ABM program across all strategic accounts globally
Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy

Desired Qualifications

Experience implementing and utilizing ABM software such as Demandbase, Terminus, Triblio, Engagio, 6sense, etc
Experience marketing to life sciences is a plus

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We’re not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a highly motivated and experienced Senior Customer Marketing Manager. You will plan and execute Account-based Marketing (ABM) and customer advocacy initiatives in close coordination with our Marketing, Sales, and Strategy teams. You will develop and scale our global ABM program while planning, organizing, and implementing targeted, end-to-end campaigns for key accounts and contacts.

What You’ll Do

Work with sales and strategy leadership to identify top target accounts and objectives that drive growth and enable customer success.
Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, strategy, and cross-functional marketing teams.
Identify, manage, and develop customer advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value.
Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns.
Track program results, measure success and report metrics to stakeholders across the business.
Define and implement repeatable processes to expand the ABM program across all strategic accounts globally.
Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy.

Requirements

5+ years of experience in B2B software marketing, preferably in customer marketing, field marketing, or demand generation.
2+ years of experience with ABM (both strategy and execution) or highly targeted marketing campaigns for high-value accounts or verticals.
Strong project and program management skills with the ability to drive both planning and execution.
Experience with digital marketing, including paid media and paid social programs.
Strong interpersonal skills and experience working directly with sales teams and customers.
Experience with Salesforce CRM and Pardot (or comparable marketing automation platform).
Highly motivated, passionate, organized, and accountable.
Exemplary verbal and written communication skills.
Ability to prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail.
Strong team player who is also able to operate independently.
Bachelor’s degree required.

Nice to Have

Experience implementing and utilizing ABM software such as Demandbase, Terminus, Triblio, Engagio, 6sense, etc.
Experience marketing to life sciences is a plus.

Perks & Benefits

Allocations for continuous learning & development
Health & wellness programs
Flexible PTO

#LI-RemoteUS

#BI-Remote

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected]. For US compensation ranges click here.