Account Based Marketing – Senior Manager
Updated on 9/1/2023
Veeva Systems

1,001-5,000 employees

Cloud computing services for pharmaceutical companies.
Company Overview
Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.
Cambridge, MA, USA
Experience Level
Desired Skills
Growth & Marketing
  • 5+ years of experience in B2B software marketing, preferably in customer marketing, field marketing, or demand generation
  • 2+ years of experience with ABM (both strategy and execution) or highly targeted marketing campaigns for high-value accounts or verticals
  • Strong project and program management skills with the ability to drive both planning and execution
  • Experience with digital marketing, including paid media and paid social programs
  • Strong interpersonal skills and experience working directly with sales teams and customers
  • Experience with Salesforce CRM and Pardot (or comparable marketing automation platform)
  • Highly motivated, passionate, organized, and accountable
  • Exemplary verbal and written communication skills
  • Ability to prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail
  • Strong team player who is also able to operate independently
  • Bachelor's degree required
  • Work with sales and strategy leadership to identify top target accounts and objectives that drive growth and enable customer success
  • Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, strategy, and cross-functional marketing teams
  • Identify, manage, and develop customer advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value
  • Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns
  • Track program results, measure success and report metrics to stakeholders across the business
  • Define and implement repeatable processes to expand the ABM program across all strategic accounts globally
  • Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy
Desired Qualifications
  • Experience implementing and utilizing ABM software such as Demandbase, Terminus, Triblio, Engagio, 6sense, etc
  • Experience marketing to life sciences is a plus