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MECCA

Prestige beauty retailer with curated brands

Flagship Visual Merchandise Specialist

Full-Time
No salary listed
Senior
Richmond, Australia
In Person
RetailMerchandising

About the job

Requirements
  • At least 7 years of visual merchandising experience within large-format retail environments, ideally within flagship, premium, or destination retail.
  • Strong experience delivering campaigns, activations, installations, and experiential retail initiatives.
  • Experience working across multiple teams, locations, and levels of leadership.
  • Commercial acumen and a strong understanding of how visual storytelling can influence customer experience and business performance.
  • Ability to operate between strategic thinking and hands-on execution, translate strategy into clear actions, and build alignment across the business.
Responsibilities
  • Lead visual merchandising excellence across the Flagship network, ensuring campaigns, launches, activations, and always-on experiences deliver exceptional customer experiences and compelling retail storytelling.
  • Build partnerships across Flagship stores, Retail Leadership, Visual Merchandising, Marketing, and Creative teams to create alignment and drive execution.
  • Coach, guide, and build capability within Flagship Visual Merchandising teams without direct people leadership responsibility.
  • Drive operational excellence and consistency through clear Visual Merchandising standards, ways of working, and execution frameworks.
  • Ensure stores are ready for key campaigns and customer moments.
  • Use customer, commercial, and operational insights to identify opportunities that elevate engagement, category performance, and the future Flagship experience.
Desired Qualifications
  • Experience within flagship, premium, or destination retail.

About the company

Mecca Brands operates as a prestige beauty retailer in Australia and New Zealand, offering Mecca Cosmetica and Mecca Maxima stores, online, and private-label ranges. It curates over 200 brands, including exclusive Australasian distributions like NARS, Stila, Hourglass, and Charlotte Tilbury, and focuses on an experiential, education-forward shopping experience with brand-agnostic expert advice. It differentiates with two formats—Mecca Cosmetica for luxury and Mecca Maxima for trend-focused products—and its own private-label lines to control the product mix, plus Meccaversity staff training and a large Beauty Loop loyalty program. Its goal is to empower people to look and feel their best through a curated, inclusive beauty experience that builds lasting relationships with customers and the Australasian market.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Melbourne, Australia

Founded

1997

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Simplify's Take

What believers are saying

  • FY25 revenue reached A$1.43 billion and profit hit A$125.9 million.
  • MECCA added over 40 brands in 2025, including Rhode, Phlur, and Victoria Beckham Beauty.
  • Chadstone's 2,400sqm flagship and Albury opening extend MECCA's physical moat in 2026.

What critics are saying

  • ASIC fined MECCA entities $594,000 on 31 March 2026 for late financial reporting.
  • Sephora's June 2026 filing notice signals direct rivalry for prestige launches and exclusives.
  • If exclusivity slips, MECCA becomes a high-touch retailer facing Amazon-style commoditization.

What makes MECCA unique

  • MECCA owns Australian exclusivity for Charlotte Tilbury, Byredo, and Drunk Elephant.
  • Bourke Street's 4,000sqm flagship opened in 2025 with skin studios and services.
  • Beauty Loop and Meccaversity create sticky loyalty through rewards and trained advisors.

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Benefits

  • Employee Discounts
  • Conference Attendance Budget
  • Professional Development Budget
  • Training Programs
  • Wellness Program
  • Performance Bonus

Company News

FF News
Jun 21st, 2024
Mecca And Adyen Join Forces To Power A Seamless Payments Experience With Enhanced Security

Adyen (AMS: ADYEN), the global payments platform of choice for many of the world’s leading companies, has announced its partnership with MECCA, Australia’s largest prestige beauty retailer. To cater to its fast-growing customer base in-store and online, MECCA has chosen Adyen to streamline payments, amplify customer experience, and enhance fraud protection capabilities.For 27 years, MECCA has revolutionised beauty and retail in Australia and New Zealand, drawing over four million annual customers through 110+ stores, an advanced e-commerce platform, and a top-tier rewards program. Renowned for personalised service, MECCA sought a payments partner to enhance its customer experience, online and in-store.“Customers truly are at the heart of our business, and so we want to make sure every single step of their interactions with us are spot on. By the time a customer has chosen their products and made their way to checkout – either online or in-store – the last thing we want them to experience is a technology glitch, or an unnecessary complication that takes up their time. Adyen has helped us to create a simple and reliable payment solution for our customers that can scale with us as we continue to grow and our customers’ needs change,” said Michael Hobsbawn, Chief Technology Officer at MECCA.MECCA has chosen Adyen as its payments partner by adopting its Unified Commerce and Pay-by-Link technology stack across its operations. With Unified Commerce, MECCA gains the ability to instantaneously capture payment transactions and real-time shopper insights in a single overview