Full-Time
Boutique fitness franchise with Pilates studios
No salary listed
Chicago, IL, USA
In Person
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JetSet Pilates runs a franchised boutique fitness brand focused on Pilates studios. It lets entrepreneurs own and operate their own JetSet studios, offering a 50-minute, low-impact but high-intensity workout that combines strength, cardio, and Pilates principles. The program is delivered in individual studios with guidance from the franchisor and technology that helps manage the business, size, and branding. Revenue comes from franchise fees and ongoing royalties, supported by a recognizable brand and operational tools to help franchisees grow and potentially run multiple studios. The company differentiates itself through a scalable franchise model, strong brand presence, and technology-enabled support to streamline operations, enabling rapid expansion across the United States and Australia. The goal is to expand its network to offer consistent, effective fitness experiences through franchised studios and reach a larger market of customers and would-be gym entrepreneurs.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Miami Beach, Florida
Founded
2010
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Performance Bonus
Remote Work Options
Professional Development Budget
Small business news releases. Delightree raises $25M to build the agentic Operating System for franchise and multi-unit brands. New funding will accelerate Delightree's mission to bring agentic AI to the operators, franchisees, and frontline teams who power Main Street SAN FRANCISCO, Aug. 4, 2026 /PRNewswire/ - Delightree, the AI operating system for franchise and multi-unit brands, today announced $25 million in funding from Innovius, Accel, Timber Grove Ventures, and Emergent. The funding will accelerate Delightree's expansion across restaurants, fitness, wellness, retail, healthcare, and home services, industries that employ more than 50 million Americans yet have not benefited from recent advances in AI. Demand has accelerated since Delightree launched its AI-powered operating system just over two years ago. Revenue has grown nearly 20x, and the platform is now used across more than 6,000 locations nationwide. Customers including [solidcore], Dunn Brothers Coffee, JETSET, Five Star Franchising, MOOYAH Burgers, and Beem Light Sauna use Delightree to streamline training, compliance, communications, audits, and new location openings across distributed operations. Delightree has added customers spanning fitness, food and beverage, franchising, retail, and other multi-location industries. "Most software built for multi-unit businesses was designed to track operations, not run them," said Tushar Mishra, CEO and co-founder of Delightree. "Operators don't need another dashboard. They need a system that helps every location execute consistently, from training and compliance to daily operations and performance. Enterprise chains have long had access to sophisticated operational infrastructure. We believe every operator on Main Street should have access to those same capabilities." The AI Operating System for the Physical Economy Multi-unit businesses operate with fragmented systems for training, compliance, communications, audits, and task management. Today Delightree replaced those disconnected tools with a single operations layer, and tomorrow they will put AI in charge of running it. Instead of an operator combing through dashboards to find what's broken, AI will work as a 24/7 ops manager: it will surface issues as they happen, track remediation to close, and assign owners without being asked. Teams won't need to chase information; they'll just start acting on it. A frontline employee can ask, "How do I comp a customer?" instead of searching through manuals. A franchisee can compare labor costs or operational performance against the rest of the system in real time, without waiting on corporate reports. A franchisor can see exactly where launches are delayed, where standards are slipping, and what actions need attention next. Delightree acts as a companion for frontline employees, a coach for franchisees, and an operating team for franchisors. Across the customer base, businesses on Delightree open new locations two to three months faster, a reduction of 25 percent or more for a typical operator, while frontline teams reclaim up to 30 percent of their time and have less turnover through automation and centralized execution. JETSET Pilates partnered with Delightree to automate studio launches and onboarding workflows as JETSET expanded nationwide. Slick City leverages Delightree to centralize safety inspections, audits, and compliance workflows across locations. Five Star Franchising used Delightree to consolidate manuals, communications, training, and operational visibility across its franchise portfolio. "The most powerful thing AI can do for the American economy isn't eliminate a job. It's to create an owner," said Madhulika Mukherjee, co-founder of Delightree. "For decades, operational advantages at scale have been concentrated among the largest chains. We believe AI can make those capabilities accessible to every franchisee, operator, and growing brand." New Investment Supports Next Phase of Growth With the new funding, Delightree plans to expand its engineering and product teams, accelerate development of its AI operating system, and continue building capabilities that help franchise and multi-unit brands automate operations at scale. The company sees a significant opportunity to bring operational intelligence and execution support to industries that have historically lacked access to the technology infrastructure available to large enterprises. Future investments will focus on helping operators reduce management overhead, launch new locations faster, improve consistency across distributed teams, and give frontline employees instant access to the information they need to do their jobs. "Scaling a distributed business has historically required adding layers of management and operational overhead," said Xiaolei Cong, Partner at Innovius. "Delightree is building a much more scalable operating model for how these businesses train teams, maintain standards, and coordinate execution across locations." "Backing 7 Brew Coffee, Insomnia Cookies, and Sweetgreen early showed us what separates local brands from national ones: technology once reserved for the largest chains," said Daniel Fleischmann, Partner at Timber Grove Ventures. "Delightree is giving operators access to capabilities that can accelerate expansion, improve execution, and help build the next generation of category-defining brands." About Delightree Delightree is the AI-powered operating system for multi-unit businesses. The platform helps operators manage training, compliance, audits, communications, and new-location launches across distributed teams from a single system. Built originally for franchises and now expanding across the broader physical economy, Delightree helps businesses scale operations faster while improving consistency, visibility, and frontline execution. SOURCE Delightree
Pilates studio to open new location in Friendswood. Published July 6, 2026 at 11:50 a.m. CT JETSET Pilates, a reformer studio specializing in group pilates classes, is coming to Friendswood, according to the company's website. While an official opening date has not yet been announced, construction is underway and will be completed in October, according to a filing with the Texas Department of Licensing and Regulation, or TDLR. JETSET specializes in providing full-service studios for all levels and intensities of pilates workouts, including fundamental classes, full-body reformer, upper and lower body, and core-focused workouts. A variety of intro offers, monthly memberships and class packages are available on the studio's website. Pricing varies by location. * Opening TBD * 106 Whispering Pines Ave., Ste. 107, Friendswood * www.jetsetpilates.com
JETSET Pilates is expanding into Nevada with a three-unit franchise agreement signed by husband-and-wife duo Melinda Swan and David Milheim. The deal marks the premium Reformer Pilates franchise's first entry into the state, with three studios planned for Las Vegas and the first targeted to open in spring 2027. Swan, founder of strategy firm The Collective Genius and mental wellness company Anchored to Hope, and Milheim, who brings over 30 years of automotive finance experience, will introduce the brand to Nevada's growing wellness market. Founded in 2010 and franchising since 2022, JETSET Pilates has reached 400 territories sold and 70 studios open across the US, UK and Australia. The company aims to reach 500 territories sold by year-end.
JETSET Pilates, a modern Reformer Pilates franchise, has surpassed 400 territories sold, shortly after reaching 350 territories earlier this year. The milestone includes 18 territories purchased by existing franchise partners, demonstrating confidence in the brand's business model. With 70 studios currently open across the US and Australia, JETSET expects to open more than 80 additional locations in 2026. The company is targeting 500 territories sold and 150 studios open by year-end. Studios average $1.13 million in unit volume. Founded in 2010 and franchising since 2022, JETSET now has over 400 studios open or in development across the US, UK and Australia. The brand recently received recognition as one of Athletech News' Most Innovative Companies of 2026.
JETSET Pilates expanding with East Cobb location. JETSET currently has two locations open in the Atlanta area. Published Date: May 29, 2026, 1:43 PM EDT A rapidly expanding Pilates franchise has another location in the works in the Atlanta area. Franchisee Nicole Dooley will open the third JETSET Pilates location in the Atlanta area at 1255 Johnson Ferry Road, joining existing locations currently open in Buckhead and Alpharetta. Dooley told What Now Atlanta that she is targeting a mid-October opening. Video Muted Dooley, who has worked in the corporate world for more than two decades, was drawn to the franchise because of its commitment to high-intensity, low-impact workouts. "There are a lot of Pilates concepts on the market, and I think what makes JETSET so unique is that it's the perfect blend of flow, strength and movement," Dooley said. "You flow seamlessly from one exercise to another, and it's high-intensity in terms of keeping your muscle tension, but it's low-impact." The 2,000-square-foot studio in East Cobb will feature 14 reformers and a modern aesthetic with DJ-curated music. JETSET Pilates offers its signature 50-minute class, featuring a full-body workout with strength training, cardio and Pilates-inspired movements. JETSET also offers a fundamentals class, an upper body and core class, and a lower body and core class. "I wanted to bring something to my home community," Dooley said. "JETSET is very into community activation and giving back to the community, so I was really intent on getting East Cobb as my location." After Dooley opens her first location in East Cobb, she hopes to expand to a second location. She is eyeing the Vinings and Smyrna area for growth, likely in late 2027. JETSET currently has more than 60 locations open across the U.S., with a strong presence in Florida. It is slated to expand rapidly across the country in the coming years. Dooley said the franchise has sold 400 units and is aiming to hit 175 operating units by the end of 2026. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Atlanta Senior Regional Reporter Emily McGinn is a passionate writer from the Los Angeles area. She has experience reporting on local news and the restaurant industry, and in multimedia writing for podcasts and videos. In her free time, she enjoys exploring restaurants and finding new coffee shops to try.