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The Coca-Cola Company

Sells soft drink concentrates to bottlers worldwide

Brand Manager

Full-TimePosted on 10/19/2026Deadline 10/31/26
No salary listed
Mid, Senior
Bachelor's
Sweden
HybridRequires physical office presence at least 3 days per week.
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • A bachelor's degree in Marketing, Business, Communications, or a related field.
  • Three to five years of experience in brand management, consumer marketing, or fast-moving consumer goods activation roles.
  • Experience adapting centrally developed brand assets for local markets.
  • Strong project management, organizational, and coordination skills.
  • A good understanding of consumer behavior and multichannel activation.
  • Experience working with agencies and cross-functional partners.
  • English is required; Swedish is a plus. The role requires working across linguistic regions.
  • Ability to manage multiple tasks with attention to detail and follow-through.
  • Experience collaborating with bottler or franchise partners is preferred.
Responsibilities
  • Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Sweden.
  • Translate global or operating-unit insights and strategy into campaign messaging, assets, and tactics that resonate with local consumers across linguistic regions.
  • Support adaptation of local claims, packaging and label requirements, legal approvals, and customer-specific messaging.
  • Coordinate brand activation across digital, social, out-of-home, experiential, sponsorship, and in-store touchpoints.
  • Manage timelines, cross-functional alignment, approvals, asset delivery, and production details for local activities.
  • Work with creative, digital, and shopper agencies on adaptation briefs and quality control.
  • Work closely with Coca-Cola Europacific Partners Sweden marketing and commercial teams, shopper and customer marketing, media and IMX, revenue growth management, insights, and finance on purchase orders and budget tracking.
  • Support sell-in presentations, retailer activation plans, and customer-specific adaptations.
  • Monitor local consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.
  • Conduct small-scale desk research and collaborate with Insights on Sweden-specific learnings.
  • Ensure local nuances, including language, cultural context, and retail environment, guide activation decisions.
  • Execute local packaging and label updates following central direction.
  • Manage approvals, legal checks, sustainability claims, and brand governance requirements.
  • Maintain calendars, trackers, activity grids, and campaign documentation for the local market.
  • Track activation key performance indicators and campaign performance, including engagement, reach, distribution, and shopper impact.
  • Support preparation of brand and business reviews for Sweden.
  • Provide recommendations for improvement based on learnings and market feedback.
  • Operate independently within defined plans while seeking guidance on strategic decisions.
  • Maintain relationships within central teams and the local bottler system.
Desired Qualifications
  • Swedish language ability.
  • Experience collaborating with bottler or franchise partners.

About the company

The Coca-Cola Company owns and markets beverage brands sold around the world, including Coca-Cola, Sprite, Fanta, Dasani, Powerade and fairlife. Its flagship cola has been sold in the United States since 1886 and anchors a portfolio spanning sparkling drinks, water, sports drinks, coffee, tea, juice and dairy. Rather than bottling most drinks itself, it sells concentrates and syrups to a franchised network of independent bottlers, which package and distribute finished beverages. It earns most revenue from those concentrate sales, plus finished drinks from bottlers it owns. The company was incorporated in 1892 and is headquartered in Atlanta, Georgia.

Company Size

10,001+

Company Stage

IPO

Headquarters

Atlanta, Georgia

Founded

1892

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Simplify's Take

What believers are saying

  • Sales momentum is building: global unit case volume rose 5% in the quarter ended July 2026, led by Asia Pacific.
  • Partners multiply Coca-Cola's reach: about 700,000 people worked across its bottling system in December 2025.
  • Coca-Cola promotes from within: Henrique Braun, who joined in 1996, became CEO in March 2026.

What critics are saying

  • Corporate jobs are being trimmed: Coca-Cola cut 75 Atlanta headquarters roles in February 2026, with more waves planned.
  • Costa Coffee staff face an uncertain owner: Coca-Cola again sought a buyer in October 2026 after weak earlier bids.
  • Divestitures shrink Coca-Cola's own payroll: headcount fell to about 65,900 in 2025, mainly from selling businesses.

What makes The Coca-Cola Company unique

  • Coca-Cola sells only drinks, from sodas to coffee and dairy, while its main rival PepsiCo also sells snacks.
  • Coca-Cola also runs coffee shops: its Costa Coffee chain has about 2,700 UK and Ireland outlets and 20,000 staff.
  • Coca-Cola keeps building big brands: it added over 10 billion-dollar brands during James Quincey's nine years as CEO.

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Benefits

  • Health Insurance
  • Paid Vacation
  • 401(k) Retirement Plan

Company News

Yahoo Finance
Oct 24th, 2026
Coca-Cola falls 2.76% to $92.71 a day after 52-week high as India share loss weighs ahead of results

Coca-Cola shares fell 2.76% to $92.71 on October 23, a day after touching a 52-week intraday high of $95.37. No company-specific cause was reported; the Dow dropped more than 600 points as oil prices rose. Investors now look to third-quarter results on October 27. In the second quarter, Asia Pacific unit case volume rose 8%, but price/mix fell 9% and the company lost value share in the region as an India loss outweighed gains in Japan and China. Chief executive officer Henrique Braun favours volume and affordability over price in India, where seven of the top 10 brands are Coca-Cola's. The stock trades at about 27 times forward earnings, against about 16 for PepsiCo. The Street's mean target is around $95.

Yahoo Finance
Oct 21st, 2026
Coca-Cola stock up 40.2% in a year, but scenario shows just 21.1% upside over three years

Coca-Cola (KO) stock returned 40.2% in the year to October 20, 2026, against 17.1% for the S&P 500. Trefis estimates the shares could gain about 21.1% over three years, before dividends, if revenue grows 8.1% a year and the P/E holds at today's level. That pace is above the 6.5% revenue growth Coca-Cola posted in the twelve months to July 3, 2026. Management expects organic growth of about 5% in fiscal 2026. Revenue would rise from $50.1 billion to $63.4 billion, while earnings would grow from $14.3 billion to $17.3 billion. Net margin of 28.6% is a ten-year high. If revenue growth fell to 1.5% a year, or the P/E dropped to 23.2, the share price would end flat. The fiscal Q3 2026 report, expected around October 27, 2026, is the next test.

Yahoo Finance
Oct 19th, 2026
Five low-beta dividend stocks: Pfizer yields 5.83%, Coca-Cola raises payout since 1999

Five defensive dividend stocks offer income with less volatility than the broader market, according to a 24/7 Wall St. analysis. All five have a beta well below 1, meaning they have historically moved less than the market. Pfizer leads with a forward yield of 5.83% at $29.49 a share. AT&T yields 4.77% at $23.27, and its $1.11 dividend uses about 42% of 2026 free cash flow guidance of $18B+. Debt of $144B is its main risk. Dominion Energy yields 4.24%, while Coca-Cola and Colgate-Palmolive each yield 2.27%. Coca-Cola has raised its dividend every year since 1999, and Colgate's next ex-dividend date is October 20, 2026.

Delhi News
Oct 17th, 2026
Anandana- The Coca-Cola India Foundation and S M Sehgal Foundation earn National recognition for community-led water stewardship in Telangana.

Anandana- The Coca-Cola India Foundation and S M Sehgal Foundation earn National recognition for community-led water stewardship in Telangana. ANI 17 Oct 2026, 12:32 GMT+ BusinessWire India Hyderabad (Telangana) [India], October 17: Anandana, The Coca-Cola India Foundation, and S M Sehgal Foundation have been recognised at the 20th CII National Awards for Excellence in Water Management 2026 in the "Beyond the Fence" category for their community-led water stewardship efforts in Medak district of Telangana. Implemented from January 2024 to March 2025, the "Sustainable Access to Safe Water" project rejuvenated 15 traditional village tanks across seven villages in Shivampet mandal, Medak district, Telangana, creating approximately 205 million litres of water storage and groundwater recharge potential. The initiative strengthened water security for over 15,000 people and supported agricultural livelihoods across 1,535 acres through tank desilting, bund strengthening and community participation. Approximately 2.04 lakh cubic metres of silt was removed, equivalent to around 82 Olympic-size swimming pools, and provided to 150 individual farmers and three group or community beneficiaries for use on agricultural land, supporting soil health and long-term water management. Speaking on the recognition, Devyani Rana, Vice President - Public Affairs, Communications and Sustainability, Coca-Cola India & South West Asia, said, "We are humbled to see our collaborative efforts with S M Sehgal Foundation recognised for their contribution to strengthening water security. Through the restoration of traditional village tanks, community-led maintenance and the planting of 500 saplings, the project reflects our collective endeavour to improving local water availability and building resilience in water-stressed regions." Ms Anjali Makhija, Trustee and CEO, S M Sehgal Foundation, said, "The restoration of traditional village tanks is an important step towards addressing local water challenges and supporting farming communities. With the support of Anandana - The Coca-Cola India Foundation, we worked alongside village institutions and local residents to rejuvenate these water bodies and strengthen community ownership. The formation of Tank User Groups and the reuse of nutrient-rich silt on farmland are important elements of this effort, helping communities take an active role in maintaining these resources for the future." The recognition underscores the importance of collaboration between industry, implementation partners and local communities in addressing regional water challenges. Anandana and S M Sehgal Foundation continue to work together to improve water availability and support the communities that depend on these resources. The project's achievement also reflects the thinking behind "Tarang" Anandana- The Coca-Cola India Foundation's campaign that brings together diverse initiatives being taken to address India's water challenges. Through Tarang, Anandana brings together initiatives that recognise the diverse water needs across regions, highlighting how locally relevant solutions can improve access to water, support agricultural livelihoods and contribute to a water-secure future. (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)

American Bazaar, Inc.
Oct 16th, 2026
KFC ends nearly 40-year PepsiCo partnership, switches to Coca-Cola in 2027.

KFC ends nearly 40-year PepsiCo partnership, switches to Coca-Cola in 2027. By Rajwa Quasim October 16, 2026 3 Mins Read KFC is ending its nearly four-decade partnership with PepsiCo and switching to Coca-Cola as its beverage supplier across its more than 3,700 U.S. restaurants. The fried chicken chain announced that the transition will begin in January 2027, with Coca-Cola products expected to be available at all U.S. locations by spring. KFC U.S. President Catherine Tan-Gillespie described the partnership as part of the company's broader effort to modernize its brand and give customers more reasons to visit its restaurants. "These are two originals, with deep consumer love," Tan-Gillespie said. "This partnership is about more than what's in the cup. It is another step in our work to evolve KFC, strengthen our restaurants, menu offerings and create a more relevant experience for today's customers." The move ends a partnership that began in 1986, when PepsiCo acquired KFC as part of its expansion into the restaurant business. PepsiCo spun off its restaurant operations in 1997, creating Yum! Brands, KFC's current parent company. Despite the separation, PepsiCo continued supplying beverages to KFC's U.S. restaurants for nearly four more decades. Earlier this month, PepsiCo CEO Ramon Laguarta said the company's efforts to improve sales growth and profit margins were taking longer than expected. Its snacks business has also faced pressure from consumers who have become more sensitive to prices and are reconsidering their spending. Although PepsiCo will lose KFC's U.S. business, the company will retain other major restaurant partnerships. Its beverage agreements with Taco Bell in the United States and KFC in international markets will continue. PepsiCo has a 10-year agreement with Taco Bell, according to Reuters. The company also supplies beverages to restaurant chains including Subway and Jersey Mike's. Meanwhile, Coca-Cola has secured beverage partnerships with several restaurant chains that previously served PepsiCo products, including Culver's, Arby's and Panda Express. The company also has longstanding partnerships with McDonald's and Wendy's. Coca-Cola's President of Foodservice and On-Premise, North America, Dagmar Boggs, said the partnership would combine KFC's food offerings with Coca-Cola's beverage portfolio and innovation capabilities to create new customer experiences and growth opportunities. Fast-food chains are increasingly looking to beverages to attract customers amid intense competition. Many have expanded their menus to include iced coffees, shakes, coolers, refreshers and customized drinks sometimes known as "dirty sodas." Jay Woods, chief market strategist at Freedom Capital Markets, said losing a major restaurant partner such as KFC could hurt PepsiCo's image and add to the challenges facing the company.