Publicis Groupe

Runs advertising and digital transformation services

Campaign Specialist - CRM

Growth MarketingPosted on Nov 5

Full-timePune, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

3–5 years of experience executing campaigns on marketing automation and customer relationship management platforms.
Experience or expertise with Salesforce Marketing Cloud is required.
Proven experience optimizing campaign performance.
Strong analytical, troubleshooting, decision-making, organizational, and time-management skills, with high attention to detail.
Ability to understand business requirements and work independently.
Excellent written and verbal communication skills.
Experience with email marketing and marketing automation.
In-depth understanding of Salesforce Marketing Cloud modules, including Email Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Audience Builder, and Content Builder.
Knowledge of relational database concepts and exposure to SQL query development.
Knowledge of AMPscript.
Exposure to HTML and CSS.
Knowledge of landing page development.

Responsibilities

Gather campaign requirements, establish timelines, and finalize briefs.
Coordinate with cross-functional teams to drive email development.
Manage the creative process when required.
Analyze provided HTML assets and revise them when necessary.
Configure campaigns and create audiences; manage data extensions and troubleshoot data issues.
Perform campaign quality assurance and testing.
Track and report campaign performance.

Desired Qualifications

Knowledge of WebEngage, MoEngage, or Adobe platforms.
Basic knowledge of REST and SOAP APIs.

Company Description

Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe. Digitas' Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com, where everything connects. https://linktr.ee/digitas_india

Overview

Who You Are

3-5 years of experience in campaigns execution on marketing automation & CRM platforms.
SFMC experience/expertise is a must-have.
Having Knowledge of other platforms (WebEngage, MoEngage, and Adobe) is a plus.
Proven experience in campaign performance optimization
Excellent analytical, troubleshooting, decision making, organizational, and time management skills with an emphasis on high attention to detail.
Strong attention to detail and organizational skills
Strong ability to understand business requirements.
Excellent written and verbal communication skills.
Ability to work independently.

Mandatory Skills

Email Marketing and marketing automation Experience
An in-depth understanding of all relevant SFMC modules including Email Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Audience Builder, and Content Builder.
Gathering campaign requirements, timelines and finalizing briefing
Coordinate with cross functional team to drive email development.
Managing the creative process if required
Analyse provided html assets and revise where necessary.
Campaign configuration
Audience creation, DE management, and data troubleshooting
Quality Assurance and testing of campaign.
Campaign performance tracking & reporting
Relational database concepts, with exposure to SQL query development
Knowledge AMP Script
HTML and CSS exposure
Knowledge on Landing page Development
Basic knowledge on REST & SOAP API will be a plus.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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