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Circle K and Couche-Tard launch Road to Rewards, rewarding customers for everyday purchases. Sep 15, 2026, 06:00 ET Starting today, Canadians unlock more rewards with every qualifying visit, plus 10 chances to win $10,000 in cash LAVAL, QC, Sept. 15, 2026 /CNW/ - Circle K and Couche-Tard are excited to announce the launch of Road to Rewards, a chance for Canadians to turn qualifying in-store purchases into rewards. From September 15 to November 9, 2026, customers can accumulate visits with every qualifying in-store purchase and unlock rewards as they hit select visit milestones. "We are delighted to launch Road to Rewards, our first app-integrated, visit-based campaign. With Road to Rewards, the more you visit, the more you get rewarded," said Stéphane Trudel, Senior Vice President of Operations at Circle K Canada. "It's been designed to reward our customers for the everyday visits that they're already making and empower them to choose the rewards that mean the most to them, all through our new Circle K Canada and Couche-Tard apps." Road to Rewards is built on a straightforward mechanic: every in-store purchase of $5 or more - excluding in-store fuel pre-pay - counts as a visit. Customers enter their phone number in-store directly at the checkout, and can track their progress via the Circle K Canada or Couche-Tard apps. As customers hit milestones after visits 3, 5, 7, 10, 13 and 15, they unlock and choose from a range of rewards including food, beverages, Circle K private label items, and region-specific offerings. Every qualifying visit also counts as an automatic entry into the grand prize draw, with ten $10,000 cash prizes available - five winners will be drawn on October 13, 2026, and five more on November 10, 2026. The Circle K Canada and Couche-Tard apps are the go-to destination for the latest contests, in-store promotions, exclusive coupons, and so much more. For customers of the age of majority, a simple three-step age-verification process opens even more exclusive promotions. To find the nearest Circle K or Couche-Tard location and participate in Road to Rewards, Canadians can download the Circle K Canada or Couche-Tard app by: * Texting APP to 247253 for the Circle K Canada app * Texting APPLI to 247253 for the Couche-Tard app * Downloading the app directly from the app store and creating an account About Alimentation Couche-Tard Inc. Couche-Tard is a global leader in convenience and mobility, operating in 27 countries and territories, with more than 17,200 stores, of which approximately 13,100 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People's Republic of China. Approximately 145,000 people are employed throughout its network. Road to Rewards Promotion Rules and Regulations This offer is valid at all participating Circle K stores from September 15 to November 9, 2026, subject to availability, while supplies last. This offer may not be combined with any other offer or promotion. All products must be purchased in a single transaction. Plus applicable taxes, levies, deposits and fees. NO PURCHASE NECESSARY. The contest "Road to Rewards" is open to legal residents of Canada (excluding NU and YT), who are over the age of 16 (with parent/guardian consent where the participant is under the legal age of majority in his/her province/territory of residence). Limit: 3 visits per day and 1 visit every 3 hours per mobile phone number and per person. Conditions and restrictions apply. For full contest rules, visit https://ca.circlek.com/roadtorewards or the Circle K mobile app. SOURCE Circle K Canada Media Contact: [email protected]

Couche-Tard earnings rise as Canadian convenience sales flatten. September 1, 2026 Alimentation Couche-Tard Inc. reported higher earnings and sharply higher revenue in the first quarter of fiscal 2027, while merchandise sales at its Canadian convenience stores were flat amid continued pressure in tobacco-related categories. The Laval, Quebec-based owner of Circle K and Couche-Tard reported revenue of US$21.7 billion for the 12-week period ended July 19, up 25.1% from a year earlier. Net earnings attributable to shareholders reached US$828.5 million, compared with US$782.5 million, while adjusted net earnings rose 12.2% to approximately US$827 million. Adjusted diluted earnings per share increased 15.4% to US$0.90. Higher fuel prices accounted for much of the revenue increase. Couche-Tard said higher average road transportation fuel selling prices, acquisitions and organic growth in its convenience operations contributed to the gain, partly offset by softer fuel demand. Foreign exchange added approximately US$64 million to reported revenue. Canadian convenience sales remain soft. Same-store merchandise revenue was flat in Canada during the quarter, compared with growth of 1.7% in the United States and 1.2% in Europe and other regions. Consolidated same-store merchandise revenue increased 1.6%. The Canadian result follows a marked slowdown over the past year. Same-store merchandise revenue increased 5.4% in the second quarter of fiscal 2026 before growth slowed to 0.3% in the third quarter and turned negative at 0.9% in the fourth quarter. In the first quarter of fiscal 2026, Canadian same-store merchandise revenue had increased 4.1%. The category performance indicates that the slowdown is not uniform across the store. Couche-Tard said packaged beverages and alcohol grew in Canada during the latest quarter, but those gains were offset by the impact of regulations and competition on tobacco. Tobacco-related pressures had also weighed on Canadian results in preceding quarters. In the fourth quarter, Couche-Tard attributed the 0.9% same-store merchandise decline partly to tobacco industry challenges, while alcohol remained a stronger-performing category. Total Canadian merchandise and service revenue declined 2.6% to US$599.9 million during the quarter. Merchandise and service gross margin fell 0.6 percentage points to 33.3%. Couche-Tard said the margin decline in Canada and the U.S. reflected category mix and deliberate pricing decisions aimed at supporting customer value. Chief Financial Officer Filipe Da Silva said the company continues to invest in value and traffic-driving initiatives while advancing its broader strategic priorities. Canadian fuel volumes move higher. Fuel produced a stronger Canadian result during the quarter. Same-store road transportation fuel volumes increased 1.1% in Canada, while volumes declined 1.6% in the United States and 4.3% in Europe and other regions. Couche-Tard said Canadian volumes benefited from promotional activity and market growth, while high retail prices contributed to weaker demand in the U.S. and Europe. Canadian road transportation fuel gross margin reached 16.79 Canadian cents per litre, up 2.58 cents from the comparable quarter last year. Higher fuel margins were among the main contributors to Couche-Tard's adjusted earnings growth, alongside acquisitions, organic convenience growth and share repurchases. The Canadian fuel business has been comparatively resilient in recent quarters. Same-store fuel volumes increased 4.2% in Canada in the third quarter of fiscal 2026 and 2.0% in the fourth quarter, while both the U.S. and Europe recorded declines during those periods. Fuel prices drive much of revenue increase. Road transportation fuel revenue reached US$16.7 billion during the first quarter, an increase of approximately US$4.1 billion from a year earlier. Couche-Tard said approximately US$3.9 billion of that increase resulted from higher average fuel selling prices. Acquisitions contributed about US$436 million to fuel revenue growth, with those gains partly offset by softer demand. Merchandise and service revenue grew at a much slower rate, increasing 4.1% to US$4.9 billion. Acquisitions contributed approximately US$112 million to the increase, along with organic growth in the convenience business. The fuel-price impact puts Couche-Tard's 25.1% increase in total revenue into perspective. Higher retail fuel prices added billions of dollars to reported sales, while consolidated same-store merchandise revenue increased 1.6%. President and CEO Alex Miller said Couche-Tard was encouraged by the start of fiscal 2027 and pointed to the company's fifth consecutive quarter of positive same-store merchandise growth in the U.S. He also highlighted continued momentum in food, energy drinks and other nicotine products, along with the profitability of the fuel business. Couche-Tard continues store investment. Couche-Tard continued to invest in its physical network during the quarter, acquiring two company-operated stores, constructing 12 locations and completing eight relocations or reconstructions. Another 42 stores were under construction as of July 19. Those figures cover the company's global network. Couche-Tard operates in 27 countries and territories with more than 17,200 stores, approximately 13,100 of which sell road transportation fuel. Its principal retail banners include Circle K and Couche-Tard. Canada remains one of Couche-Tard's largest markets, with more than 2,000 locations across the country. Żabka acquisition would expand European footprint. Couche-Tard is also pursuing a major expansion in Central and Eastern Europe through its proposed acquisition of Żabka Group. The company announced after the quarter that it plans to acquire the Polish convenience retailer, which operates more than 13,000 stores across Poland and Romania. Shareholders representing approximately 57% of Żabka's outstanding shares have entered into agreements to tender their holdings into the offer. The proposed transaction values Żabka at approximately US$8.6 billion and is expected to close before the end of Couche-Tard's fiscal 2027, subject to regulatory approvals and other conditions. Miller said the acquisition would strengthen Couche-Tard's capabilities in food, digital engagement and supply chain while expanding its scale in Central and Eastern Europe. Canadian merchandise growth remains a watch point. Couche-Tard enters fiscal 2027 with higher earnings and strong fuel profitability, while its Canadian convenience business continues to show slower merchandise growth than it did a year ago. The latest quarter provides some indication of where that pressure is concentrated. Packaged beverages and alcohol continued to grow, while tobacco-related regulatory and competitive pressures held back the overall Canadian same-store result. Fuel volumes remained positive in Canada despite declines in Couche-Tard's U.S. and European operations. Management is scheduled to discuss the results with analysts during Couche-Tard's earnings webcast on September 2 at 8 a.m. EDT, and Retail Insider will report on the discussion. September 1, 2026 August 31, 2026 Subscribe. * indicates required

Circle K strengthens Retail Media offering with Full Circle Media relaunch. Circle K is expanding its retail media capabilities with the relaunch of Full Circle Media by Circle K, the company's omnichannel retail media network designed to help brands connect with convenience and fuel shoppers across the United States, Canada and Europe. The relaunch reflects the growing role of retail media within the convenience industry, providing advertisers with opportunities to engage customers throughout their daily routines, from morning coffee stops and fuel purchases to snack trips and evening fill-ups. By connecting touchpoints across both physical and digital channels, Full Circle Media enables brands to reach consumers at key moments in their shopping journey. In the United States, Full Circle Media reaches more than 6,600 Circle K stores and is supported by approximately 2.9 billion annual customer visits. The network delivers up to 200 million monthly impressions through a mix of fuel pump media, in-store digital screens, checkout displays and owned digital channels, including the Circle K app, Inner Circle loyalty program, SMS and email. "Full Circle Media reflects the role we believe convenience can play in retail media," said Joell Robinson, Director, Retail Media Network. "For brands, the value comes from reaching shoppers in a setting defined by frequency, intent and multiple points of engagement, from the pump to the store and through digital channels." As retail media continues to grow, Circle K is leveraging its scale, customer insights and digital capabilities to create value for customers, suppliers and brand partners while further strengthening its position in the global convenience retail industry.