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Omnicom Group

Global marketing, media, and PR network

Associate Director - Integrated Media Planning

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$70k - $125k

About the Job

Requirements

  • A minimum of 5 to 6 years of media planning experience is required; integrated experience is strongly desired.
  • Experience managing and leading a team is required.
  • Knowledge of buying and ad-serving applications is required.
  • Ability to work with and lead conversations with partner agencies and media partners is required.
  • Ability to link business goals with strategic executions is required.
  • Effective communication skills and storytelling ability are required.

Responsibilities

  • Lead a team, coach its members to improve performance, and guide their development toward promotion or other opportunities within the agency.
  • Advise senior clients on how to think about the role of their brands in culture.
  • Stay ahead of the marketplace and develop intuitive, progressive, business-driving plans for clients.
  • Apply strategic expertise and champion OMD tools and approaches.
  • Develop thoughtful, data-driven media plans that lead to creative and useful media activations.
  • Use market research and media applications, and measure and routinely optimize campaigns for performance.
  • Build and maintain effective working relationships with key business leaders to grow the account.
  • Provide clients with a point of view on testing and scaling new approaches and identifying business-growth opportunities.
  • Work across marketing sciences, investment, and buying teams, as well as with external partners, to articulate advanced media concepts and buying strategies across multiple platforms.

Desired Qualifications

  • Integrated media planning experience is strongly desired.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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