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Prezzee

Digital gift card platform and marketplace

Head of Growth & Lifecycle

Full-Time
No salary listed
Expert
Sydney NSW, Australia
In Person
Growth & MarketingGrowth Marketing

About the job

Requirements
  • Proven leadership experience in Growth, Lifecycle Marketing, CRM, Performance Marketing or a related discipline.
  • A track record of driving customer acquisition, activation, retention and long-term customer value through data-driven growth strategies.
  • Strong expertise in customer lifecycle marketing, segmentation, personalisation, marketing automation and experimentation.
  • Commercially minded with strong analytical skills and experience using customer and revenue insights to optimise performance.
  • Experience working with MarTech platforms, including CRM, CDPs, marketing automation and analytics tools.
  • A collaborative leader with experience partnering across Product, Data, Technology, Sales and Marketing to deliver business outcomes.
  • An inspiring people leader with excellent stakeholder management and communication skills.
  • Strategic yet hands-on, with a customer-first mindset and a passion for continuous improvement.
  • Experience working in a fast-paced, high-growth environment across B2B and/or B2C businesses.
Responsibilities
  • Develop and execute Prezzee's global growth and lifecycle strategy, driving customer acquisition, activation, retention, expansion and long-term customer value.
  • Identify high-impact growth opportunities and translate strategy into clear, measurable execution plans.
  • Design and optimise end-to-end customer lifecycle programs, including onboarding, engagement, loyalty, reactivation and win-back journeys.
  • Leverage data, AI, marketing automation and personalisation to deliver relevant customer experiences at scale.
  • Lead a culture of experimentation through A/B testing and continuous optimisation to improve conversion, retention, customer lifetime value and commercial performance.
  • Partner with Data and Analytics teams to uncover customer insights, define key growth metrics and use analytics to inform strategic decision-making.
  • Oversee the MarTech ecosystem, ensuring data integrity, reporting, dashboards and customer insights support business growth.
  • Collaborate with Product, Data, Sales, Commercial, Brand and Creative teams to optimise customer journeys and deliver shared growth outcomes.
  • Influence senior stakeholders with clear, data-driven recommendations and commercial insights.
  • Lead, coach and develop a high-performing Growth & Lifecycle team, fostering a culture of accountability, innovation and continuous improvement.

About the company

Prezzee UK is a digital gifting platform that lets users buy, personalize, send, store, and redeem eGift cards for individuals and businesses. Users purchase eGift cards via the app or website, add video or voice messages and photos, and send them to recipients who can redeem at over 100 major retailers; cards can be stored in a digital wallet. Revenue comes from retailer commissions and premium corporate services like bulk purchasing and branding. The goal is to simplify online gifting, expand adoption of digital gift cards, and grow engagement and revenue through a convenient platform.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2020

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Simplify's Take

What believers are saying

  • Sydney FC named Prezzee official partner on 28 Jul 2026, boosting Australian consumer visibility.
  • PrezzeePay launched on 27 Nov 2025, enabling weeks-fast retailer onboarding without heavy integrations.
  • Corporate gifting tools still sell: bulk sending, branding, and real-time tracking suit enterprise procurement.

What critics are saying

  • Epay litigation in 2025 exposed trademark fragility; competitor cards reached 47,000 shelves.
  • Prezzee depends on retailer commissions and partner distribution; margin compression follows any retailer renegotiation.
  • Gift cards commoditize fast; Amazon, Apple, and Afterpay can bypass Prezzee’s marketplace entirely.

What makes Prezzee unique

  • PrezzeePay gained AFS licensing on 27 Nov 2025, widening regulated partner products.
  • Prezzee lists 800-plus global brands and 100-plus retailer redemptions, strengthening network breadth.
  • UnionPay signed an MOU on 11 Jun 2025, expanding borderless gifting into 180-plus countries.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Flexible Work Hours
  • Remote Work Options
  • Employee Referral Bonus
  • Mental Health Support