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Tines

Workflow and AI orchestration platform

Product Marketing Manager

Product MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 8 years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience.
  • Experience marketing a technical B2B software product in a fast-moving environment, with an understanding of how enterprise teams evaluate and buy software, particularly within IT.
  • Strong positioning and messaging skills, with the ability to simplify complex concepts without losing accuracy and adapt a narrative for different audiences.
  • Practical experience using AI to solve business problems, curiosity about the market, and the ability to discuss AI's strengths and limitations; enjoy learning a product by building with it.
  • Experience launching products or capabilities and bringing them to new audiences, including identifying use cases, understanding personas, and developing go-to-market programs.
  • Strong research and analytical judgment; ability to turn customer insight and competitive intelligence into a clear point of view, then use feedback and results to refine it.
  • Ability to balance strategic, creative, and tactical work, take ownership, prioritize effectively, and create content and enablement.
  • Proven ability to build strong cross-functional relationships across distributed teams, earn support for a recommendation, defend it thoughtfully, and change approach when evidence calls for it.

Responsibilities

  • Conduct customer interviews and win/loss research, follow AI developments, and contribute to analyst engagement; turn findings into recommendations for positioning and go-to-market approach.
  • Understand emerging competitors and established alternatives, and translate research into differentiation, battlecards, objection-handling resources, and training.
  • Create a clear narrative for what customers can build, run, and monitor with Tines, partnering with product marketers to make it relevant to IT and expanded audiences.
  • Lead product marketing for new platform capabilities, from identifying audiences and use cases through launch messaging, content, enablement, and measurement.
  • Partner with Sales Enablement and customer-facing teams to build confidence in positioning and equip them to address questions from customers, business decision-makers, and technical evaluators.
  • Create practical resources, including blogs, decks, webinars, guides, and product collateral, working with Content Strategy and experts across engineering, solution engineering, customer success, and support to ensure the story is accurate, credible, and useful.
  • Develop a customer-centric narrative for Tines' platform capabilities, working with product, engineering, commercial, and marketing teams to translate technical capabilities into positioning, content, and effective product launches.
  • Connect a consistent platform story to the problems different business teams need to solve, with IT as a priority audience and reach across other lines of business.
  • Build with the product, form a defensible point of view on where Tines fits in the evolving AI landscape, and turn that thinking into work teams and customers can use.

About the Company

Tines

Workflow and AI orchestration platform

Tines is a workflow and AI orchestration platform that helps organizations run and automate thousands of mission-critical workflows securely, so teams can work more effectively, reduce risk, and lower technical debt. How it works: The platform coordinates and automates diverse workflows across different teams, using AI to guide and streamline tasks. It operates securely at scale, ensuring that processes run reliably and safely every day for customers such as Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. How it differs from competitors: Tines emphasizes an impact-first approach that focuses on enabling teams to get important work done while mitigating risk and reducing tech debt, through a scalable, secure workflow orchestration platform used across many departments and industries. Goal: To help organizations operate more effectively by automating and coordinating work across teams, reducing risk and technical debt, and letting people focus on the tasks that matter most.

Company size
501-1,000
Company stage
Series C
Total funding
$271.1M
Headquarters
Dublin, Ireland
Founded
2018

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