Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.

Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.

The Role

The Vice President of Product Marketing at Cedar is responsible for shaping the company’s product narrative and market positioning. This role ensures that Cedar’s innovative healthcare solutions resonate with all stakeholders, from hospital C-suite leaders to industry influencers and employees, inspiring them to join Cedar’s mission of making healthcare more affordable and accessible. By combining creative flair with data-driven decision-making, the VP of Product Marketing drives product adoption and supports Cedar’s ambitious growth goals.

Responsibilities

Product Positioning and Market Expertise

Develop compelling product narratives and positioning that differentiate Cedar’s offerings
Conduct market research and competitive analysis to inform value proposition and product strategies
Be the expert on buyers, their processes, and key decision criteria
Publish monthly digests of market feedback on Cedar’s product suite

Go-to-Market Strategy and Execution

Develop and execute comprehensive product marketing strategies aligned with Cedar’s mission
Support product launches from alpha to beta to GA, partnering with various teams
Design and execute plans for new initiatives, including market segmentation and campaign strategies
Lead campaigns to drive awareness and adoption of product releases

Commercial Enablement and Client Engagement

Optimize key company assets (pitch decks, demos, release notes, review templates)
Create and maintain market-facing narratives and enablement materials
Meet with clients and prospects to discuss innovation roadmap and gather feedback
Manage feedback loops between stakeholders to influence product roadmap
Build system for scalable feature and product enablement within active customers
Support strategic product initiatives through program management and analysis

Team Leadership and Strategic Planning

Manage and grow the product marketing function, including hiring and team development
Provide strategic input on product roadmap and new market opportunities
Support strategic planning and roadmapping processes
Collaborate across departments to ensure alignment and effective execution of strategies

Required Skills & Experience

10+ years of experience in product marketing, with a strong track record in B2B SaaS environments, experience within healthcare technology is preferred
Proven ability to develop and execute successful go-to-market strategies for complex, enterprise-level products
A demonstrated ability to oversee product launches from strategy to execution with a collaborative approach across departments
Exceptional storytelling and communication skills, with a proven track record of crafting compelling positioning, messaging and content.
Strong leadership skills with the ability to build and mentor high-performing teams
Strategic thinker with a data-driven approach to decision-making
Ability to thrive in a fast-paced, high-growth environment
Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is preferred.

Compensation Range and Benefits

Salary Range: $248,000 - $310,000
This role is also equity eligible
This role offers a competitive benefits and wellness package

*Subject to location, experience, and education

#LI-REMOTE

#LI-TN1

What do we offer to the ideal candidate?

A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of PTO per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
Diversity initiatives that encourage Cedarians to bring their whole selves to work, including the Cedarian Advisory Group (a cross-functional cohort focused on increasing internal inclusiveness at Cedar) and three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally

About us

Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. Over the past several years, we’ve raised more than $350 million in funding from investors such as Andreessen Horowitz and Tiger Global, bringing Cedar’s valuation to $3.2 billion.

As of December 2023, Cedar is engaging with 25 million patients on an annualized basis, and is on target to process $2.6 billion in patient payments annually. Cedar’s ambition is to serve 50-60 million Americans by 2025, about half of the U.S. population that makes medical payments annually. Cedar partners with more than 55 leading healthcare providers and payers including Highmark Inc., Allegheny Health Network, Novant Health, Allina Health and Providence.

VP – Product Marketing

Cedar

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