Events Manager

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Primary location: Remote, Remote 
Relocation offered: No 
Employment status: Full-Time 
Travel: 26%-50% 
Non-compete: No 
Location: Work from home position located in Remote, Remote 

The estimated base salary range for this role is $100,000 to $120,000 per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors (salary may be adjusted based on geographic location)

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 

Reporting to the Senior Marketing Strategy Manager, the Events Manager leads the development, execution, and performance tracking of the company’s event portfolio, including trade shows, conferences, and experiential events. This role is responsible for aligning event programming with core marketing and business priorities. Working in close partnership with the Senior Marketing Strategy Manager, the role defines event strategy, establishes priorities, and translates broader marketing objectives into distinctive brand experiences that engage target audiences, strengthen customer relationships, and deliver measurable marketing and business outcomes.

Combining strategic thinking, creative judgment, and operational discipline, the Events Manager directs the people, partners, and investments required for successful delivery. This leader manages the Events Supervisor and Events Specialist, partners closely with cross-functional teams, and maintains accountability for the quality, consistency, and effectiveness of the overall events portfolio.

What’s in it for you!

• Work alongside experienced marketing professionals in a highly collaborative environment.
• Develop and mentor a growing events team.
• Expand your leadership, marketing, and experiential branding expertise.
• Make a measurable impact on brand awareness, customer relationships, and business growth.

What You’ll Do

Event Strategy & Portfolio Management

• Develop and manage annual events strategy and calendar, defining event priorities, audience focus, and intended outcomes in alignment with broader marketing and business objectives.
• Maintain an ongoing strategic partnership with the Senior Marketing Strategy Manager to assess opportunities, shape activation concepts, review performance insights, and adjust event plans and investment recommendations as business needs evolve.
• Establish the purpose, audience, engagement strategy, and success measures for each major event or activation.
• Partner with the events, strategy, and sales enablement teams, and other key stakeholders to evaluate trade show participation, sponsorships, and company-hosted event opportunities. Recommend investments based on audience relevance, strategic value, and anticipated return.
• Balance resources and priorities across the events portfolio, making informed recommendations about where to invest, expand, refine, or discontinue participation.
• Present event recommendations, investment proposals, and performance insights to marketing leadership.
• In partnership with the creative and sales enablement teams, lead the development of engaging event concepts that translate brand messaging and priorities into elevated, audience-centered experiences.
• Partner cross-functionally with internal stakeholders to shape event themes, exhibit environments, product storytelling, and attendee engagement.
• Define the attendee journey across pre-event communications, on-site interactions, and post-event follow-up, ensuring each touchpoint serves a clear purpose.
• Develop clear creative and event production briefs that establish objectives, audience insights, messaging, deliverables, budget parameters, and measures of success.
• Identify and assess emerging event formats, technologies, and engagement approaches, applying those that meaningfully support the experience and its objectives.

Event Delivery & Operational Leadership

• Maintain overall accountability for event readiness and execution, empowering the Events Supervisor and Events Analyst to lead day-to-day planning, logistics, and on-site coordination.
• Establish standards for project plans, production schedules, run-of-show documents, staffing, internal briefings, and contingency planning.
• Provide hands-on leadership for priority events and complex activations, resolving escalated issues, and making timely decisions under pressure.
• Ensure all stakeholders understand the audience, key messages, engagement approach, and desired outcomes.

Budget & Vendor Management

• Own event budget planning, forecasting, and performance across the portfolio, maintaining visibility into commitments, expenses, and variances.
• Lead the selection and evaluation of experiential agencies, exhibit houses, production partners, freight and logistics vendors, venues, and other event vendors.
• Negotiate scopes of work, pricing, and service expectations in partnership with appropriate internal stakeholders.
• Hold external partners accountable for quality, production standards, deadlines, and budget commitments.
• Guide decisions about reusable assets, exhibit investments, storage, and resource allocation to balance experience quality with cost efficiency.

Integrated Marketing & Stakeholder Collaboration

• Partner with Marketing Strategy, Creative, Sales Enablement, Communications, Digital Marketing, Public Relations, and Website to integrate events into broader campaigns and business initiatives.
• Align pre-event promotion, on-site engagement, content capture, and post-event communications around a cohesive campaign strategy.
• Collaborate with Public Relations and business leaders on sponsorships, speaking opportunities, and programming that reinforce brand credibility and thought leadership.
• Build alignment across stakeholders, clarifying priorities, responsibilities, and decision points throughout the event lifecycle.

Measurement & Business Impact

• Establish an event measurement framework with the Analytics Team, connecting event objectives to meaningful indicators of engagement, brand impact, customer relationships, and commercial contribution.
• Assess success beyond attendance and lead volume, incorporating lead quality, depth of engagement, follow-up effectiveness, and available business outcome data.
• Direct post-event reviews and translate findings into recommendations for future experiences, investments, and execution.
• Communicate results and recommendations to leadership, distinguishing immediate outcomes from longer-term impacts.

Team Leadership

• Directly manage the Events Supervisor and Events Analyst, establishing clear responsibilities, goals, and performance expectations.
• Set team priorities and allocate workloads across concurrent events and projects.
• Provide ongoing feedback, professional development, and performance management.
• Foster a collaborative environment that encourages creativity, accountability, sound judgment, and continuous learning

Travel: Approximately 40%, varying based on the event calendar and business needs. 

What will make you successful

• Connect event decisions to business priorities, audience needs, and investment value.
• Turns brand positioning into compelling experiences and provides clear, constructive direction to creative and production partners.
• Demonstrated business and analytical acumen and Interprets performance data, evaluates trade-offs, and translates findings into practical recommendations.
• Develops team members, builds cross-functional alignment, and communicates confidently with leadership.
• Maintains attention to detail while managing competing priorities, budgets, and deadlines.
• Remains composed, resourceful, and decisive when circumstances change.
• Familiarity with CRM, marketing automation, lead capture, registration, and event engagement platforms preferred.
• Proficiency in Microsoft Office Suite and project management software such as Asana preferred.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 6-8 years of experience in event marketing, experiential marketing, trade shows, or corporate events, including ownership of complex programs from concept through execution and measurement.
• At least three years of direct people-management experience, including coaching, delegation, and performance management.
• Demonstrated experience developing brand experiences and interactive activations—not solely coordinating event logistics.
• Experience managing event budgets, internal stakeholders, and production partners on multiple concurrent projects at a time.
• A portfolio or examples demonstrating the ability to connect event objectives, creative concepts, execution, and measurable outcomes.
• Experience with B2B marketing and translating complex products or solutions into accessible, engaging experiences preferred.
• Experience working within an experiential agency or managing agency-led activations preferred.

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is an Americas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

Armstrong is committed to engaging a diverse, purpose-driven workforce.  As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!

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