Full-Time

Marketing Analyst

Confirmed live in the last 24 hours

WillowTree

WillowTree

501-1,000 employees

Mobile app and web development services

Consulting
Consumer Software
Design

Compensation Overview

CA$104.2k - CA$139.3kAnnually

Mid, Senior

Vancouver, BC, Canada

Requires in-office presence in Vancouver on Tuesdays, Wednesdays, and Thursdays.

Category
General Marketing
Growth & Marketing
Required Skills
Mixpanel
Amplitude
SQL
Segment
Tableau
Requirements
  • 3+ years of professional experience developing and executing a marketing and analytics strategy for clients and/or digital products
  • Demonstrated understanding of relational databases and utilizing SQL to interpret data on an enterprise level
  • Advanced enterprise-level knowledge of data visualization and analytics platforms like Google Data Studio, Tableau, Amplitude, Mixpanel, etc
  • Excellent written and verbal communication skills
  • Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
Responsibilities
  • Analyze integrated marketing performance by audience segment and make adjustments to optimize user dashboards, customer experience, personalization, and relevance
  • Articulate and demonstrate the value of data to clients and multidisciplinary project teams
  • Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics and data reporting to demonstrate ROI
  • Develop multi-channel marketing strategies to improve engagement, conversion and retention metrics, using tools like Braze, Segment, and mParticle
  • Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
  • Coach project teams and mentor the Growth team to ensure client success
  • Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks
  • Travel to client offices as needed (10%)
Desired Qualifications
  • Experience with open-source programming languages such as Python and/or R
  • Experience evaluating a breadth of tools and platforms — Amplitude, Mixpanel, Google Analytics, Tableau, etc — and can guide clients in selecting the ideal tool for their needs
  • Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
  • Mobile analytics or ecommerce experience
  • Experience migrating a client from one analytics tool to another

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design. Their approach involves understanding client needs at a strategic level while providing practical insights on costs and timelines. WillowTree's team is skilled in taking projects through all stages, from design and development to testing and growth. They work with major clients like 21st Century Fox and PepsiCo, setting themselves apart by combining strategic advice with hands-on expertise in mobile product development. The goal of WillowTree is to enable businesses to effectively navigate the mobile landscape and achieve their digital objectives.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Charlottesville, Virginia

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for mobile-first strategies boosts WillowTree's app development services.
  • Expansion in IoT market offers opportunities for connected device solutions.
  • Rising focus on UX design enhances customer satisfaction and retention.

What critics are saying

  • Increased competition in digital consultancy may dilute WillowTree's market share.
  • Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.
  • Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

What makes WillowTree unique

  • WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.
  • The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.
  • WillowTree is recognized for its expertise in conversational AI and voice technology integration.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Employee Assistance Program (EAP)

Employee Share Purchase Plan