Full-Time

Incentives Marketing Manager

Posted on 8/26/2024

Instacart

Instacart

10,001+ employees

Online grocery delivery service with personal shoppers

Food & Agriculture
Consumer Goods

Compensation Overview

$104k - $140kAnnually

+ Equity Grant + Annual Refresh Grants

Mid

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Data Science
Marketing
Data Analysis
Requirements
  • 3+ years experience in marketing such as Consumer/Brand Marketing, Product Marketing, CRM, Incentives Marketing, or similar
  • Marketing Campaign Management: Prior experience owning campaigns end-to-end, including upfront strategy and ideation through flawless execution.
  • Data Analysis: Experience analyzing data to inform business decisions
  • Relationship Skills: Builds strong, productive relationships with cross-functional partners and works collaboratively to achieve common goals.
  • Action-Oriented: Demonstrates a bias for action and a “doer” mentality, proactively addressing challenges and opportunities.
Responsibilities
  • Collaborate with senior team members to develop incentive marketing campaigns (e.g. Incentives in paid media, seasonal/holiday campaigns, partnership-based incentives, etc.)
  • Maintain our annual incentives calendar
  • Document and maintain the team’s test and learn roadmap. Partner with Technical Program Manager counterpart to monitor timelines and ensure campaigns hit key dates.
  • Maintain a repository of campaign learnings, case studies, FAQs, and other relevant documentation
  • Partner with Marketing Analytics and Data Science to size incentive campaigns (e.g. expected spend, revenue, etc)
  • Collaborate with BD MS&P and Product Ops teams on selling and training materials, keeping them apprised of incentive marketing plans, dates, offers, etc.
  • Pull campaign reports in Mode, analyze data, and share performance insights (e.g. sales, coupon usage rate, etc) internally and with key partners
  • Pull budget actuals and monitor spend levels
  • Use internal tooling to set up and monitor a variety of incentive campaigns and promo codes that drive business impact (e.g. revenue, customer acquisition)
  • Light QA of campaigns when they go live. Troubleshoot and drive campaign issues to resolution in partnership with Engineering teams as-needed
  • Serve as one of the team’s subject matter expert on our in-house coupon tools and systems

Instacart operates in the online grocery delivery market, allowing customers in North America to order groceries from local stores and chain retailers through its website or app. Customers place orders, and personal shoppers in their area pick, pack, and deliver the items, offering options for home delivery or store pickup. Instacart generates revenue through delivery fees, a subscription service called Instacart Express for unlimited free deliveries, service fees on orders, and in-app advertising from retailers and brands. The company stands out by providing same-day delivery and a 100% quality guarantee on every order, with access to a vast catalog of 1 billion products from over 500 retailers and local grocers. Instacart's goal is to be a reliable and convenient grocery delivery service, having successfully delivered millions of orders across the U.S. and Canada.

Company Stage

IPO

Total Funding

$2.8B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Cut+Dry boosts Instacart's presence in foodservice advertising.
  • Express Lane service for Instacart+ members enhances customer retention and loyalty.
  • Collaboration with GE Appliances increases convenience and order frequency.

What critics are saying

  • Increased competition from DoorDash could draw customers away from Instacart.
  • Albertsons' digital transformation may threaten Instacart's market share.
  • Cut+Dry partnership may not yield results if market penetration fails.

What makes Instacart unique

  • Instacart offers integration with smart home devices for seamless grocery ordering.
  • The platform provides enhanced ad solutions promoting product discovery through recipes and bundles.
  • Instacart's SNAP eligibility tool broadens accessibility for low-income households.

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Benefits

Go far together

Grow the pie

Roll up your sleeves

Put it all on the table

Serve generously

INACTIVE